It’s been a while since I’ve posted on Tumblr! I’m about to launch another Kickstarter project, and wanted to write about what’s happened between the first one in 2012 and this second one, more than 5 years later.
Outside of my first Kickstarter project, I was already an independent artist for almost a year. My first successful products were plushies based off of an illustration I made for my sister’s baby shower in 2010. From there, I went into “kawaii” fashion jewelry. Plushies and jewelry are what I sold, but after developing joint issues, I rarely sell plushies nowadays.
If you recall, my last Kickstarter project was for a collection of t-shirts. I spent months designing, producing, and fulfilling this project. I was taken aback by the amount of support given to me by friends, family, and strangers from all over the world.
I created that project because I wanted to get into t-shirt design. I was unsatisfied with t-shirts in stores, and unsatisfied with the quality of shirts from those “one-a-day” websites. I thought it would be fitting for my inventory too.
I carried t-shirts with my Kickstarter designs and others for the following year. A man who owns a successful t-shirt business, and vends all of the same cons I vend, once bought one of every shirt I carried. He complimented me on the quality and the art. He then lamented, “I wish I could sell shirts with actual art on them. The only way I stay in business is with dumb jokes.”
He was unexpectedly prophetic. My “art” t-shirts were too expensive to produce and too expensive for con kids. I couldn’t afford to carry them anymore. Self-deprecating “dumb jokes” and irony took up half or more of my sales. You can make a stylish illustration of a red panda in a forest, but people will buy “I LOVE ANIME TIDDY” over it every. single. time. I don’t mind it. I love making people laugh, but I’d also like to find something else to draw people in.
Dumb jokes sell, but my plushies did too. They sold out every time. I could never keep up with demand. I remember starting them at $20. It was too cheap. I brought it up to $30, and I still sold out! I couldn’t believe it. There were these tiny plushies made of fleece. Handmade, so their faces weren’t always in straight.
I don’t regret having a Kickstarter project in 2012. I learned countless lessons in business and creativity, but this time around, I created a project for something I already know sells well. A factory will be doing the manufacturing so I won’t wreak havoc on my joints and will be able to reach a much wider audience.
I’ve been working with a production company for 9 months. It took 9 months to get my plush guys right, and I am thrilled with them. If you’re thrilled with them too, I would love and appreciate your support. It will be launching in the next day or two.