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Unveiling the tips and tricks of being a successful social media manager:
Social Media Manager (SMM)… sounds fun right?
I mean, we all hang around on social media the whole day anyway - posting life updates and sharing around funny, often meaningless, things - why not get paid for it, RIGHT!
WRONG - Being a SMM actually feels a bit more like juggling flaming swords while riding a unicycle…
Hectic… I know… but very close to reality.
Don't get me wrong - social media management does have it's upsides and can be fun and rewarding - but trying to keep up with the ever-changing landscape of social media and keeping your clients happy while doing so, can be hard.
That is why I am writing this blog post - to provide you with the tips and tricks I have learned throughout my journey as a Social Media Manager - tips I've gathered through trail, success and obviously... My errors.
You can call it my purpose in life - making the mistakes, so that you dont have to!
This guide I will assist you to learn how to navigating this thrilling, often chaotic realm with finesse and flair.
So let's dive in, shall we?
What if it is your monkeys, meaning it is in fact your circus?
#1
Well first of all - KEEP CALM AND PLAN!
Planning is my secret weapon and I have used it to slay many "dragons" before.
I rely on planning so much that I've actually recently started sharing my planning techniques and planner layouts on my brand new online store named "BiteMagic" (if you are into digital downloads and planning) You can check out my variety of industry specific planner layouts, as well as a category made specially for al my boss ladies out there (yeah girl... We see you 😉) in store by clicking on the link below 👇
https://bitemagic.etsy.com
Planning brings us peace - because we know what to expect when we have planned our steps and therefore we can RELAX knowing that whatever happens, we've got a plan for it!
#2
Content is King (Or Queen...!)
In the kingdom of social media, content reigns supreme. But not just any content-quality content that engages, educates, and entertains your audience. From witty captions to eye-catching visuals, your content should be a feast for the eyes and minds of your followers.
Bonus points if you can sneak in a cat video or two. 🐱
(#joking! Please don't do that… 😬)
#3
Know Thy Platforms:
Each social media platform is like a different party with its own vibe and guest list. From the bustling streets of Twitter to the polished halls of LinkedIn, understanding the nuances of each platform is key to crafting the perfect social media strategy. So, put on your party hat and get ready to mingle!
Your client will usually tell you what platform they want to use if it's not set up already.
Out of experience, I recommend that you use the platform the client suggests as the main platform (for example: Facebook) and then ad on some secondary platform like Pinterest where you can share pinsyour Facebook page… all roads should eventually then lead to the clients WEBSITE because this is where your client has direct access to their clients who are already interested in the product/services they are providing because of all your strategic content you’ve created. Which means it wil not take much to convert these prospects into loyal paying customers all thanks to your hard work!
No wonder Social Media Managers are so in demand by all kind of industries, right!
#4
Engagement strategies:
Social media is a two-way street. It's not just about broadcasting your message; it's about engaging with your audience, building relationships, and fostering a sense of community. Respond to comments, ask questions, and don't be afraid to show some personality. After all, nobody wants to follow a social media robot.
Pro tip:
DO NOT sell the first chance you get. Nobody likes being sold to… rather engage with the audience like you would with a close friend. Build the “relationship” first. You can read the 8 steps of successful marketing (which is highly recommended) right here:
#5
Analytics:
The magical crystal ball that reveals the secrets of your social media success (or lack thereof).
Dive into your analytics regularly to track your performance, understand what's working (and what's not), and make data-driven decisions. Remember, knowledge is power, and in the world of social media, it's gold.
Inform your client of any concerning factors in the analytics and also what content / actions seem to be working when looking at the stats. Keep in mind what your clients goal are and then refer to the specific metrics that evaluates your current standing in that direction.
Like for example:
Your client wants you to manage his start- up business social media page. His goal is therefore awareness (because people need to know about his product/services before they can purchase/his product services).
So your job is to work on things like his page likes, followers or maybe starts joining local groups - slowly develop an image of the target market that is interested in what your client has to offer and also set the very important foundations in terms of Brand Awareness for your client and their business.
#6
The Dark Side of Social Media
(dramatic music starts playing in the background…)
Yes, the dark side of social media.
From trolls to algorithm changes that make your head spin, navigating the challenges of social media management isn't always sunshine and rainbows.
I will discuss the dark side and how to not only handle it - but to use it as an advantage, in my next blog post.
But for now:
Time for a small exercise!
(yeah really …. We're going there…) 🤷♀️
Grab the closest paper you have lying around right now and write the following in big bold letters:
“With every challenge comes an opportunity to learn, grow, and become a social media Jedi master.
Now stick that baby in your kitchen, right above your kettle. Let it be a daily reminder that challenges are simply stepping stones to mastery. Practise does make perfect! Embrace each hurdle as a chance to refine your skills, innovate, and emerge stronger.
Bonus tip!
Your working space should be treated like the most important area in the house.
Set clear boundaries with friends and family members (even your cat... If needed) to not disturb you while you are in your working space.
Keep your space clean and organised ALWAYS!
Messy places causes messy minds!
Decorate with a cohesive colour scheme of light pastel colours for your working space.
I recently found some awesome items for my office on SellSA which you can go and check out here:
In the realm of social media management, where the pace is relentless and the landscape ever-shifting, it's crucial to maintain a growth mindset. The ability to adapt, learn, and transform challenges into opportunities is what sets apart the average from the exceptional!
So, as you sip your morning coffee or tea, let that note above your kettle serve as a beacon of resilience and determination. You're not just managing social media; you're crafting experiences, building connections, and shaping digital narratives.
This post contains affiliate links which means that if you choose to buy any of the products I suggested from the links, I will receive a small commission with no extra cost to you.
