Neotypography

All typography designed by Andreas Neophytou

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Eiron Geometric - Andreas Neophytou

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The Lion & The Fox by Andreas Neophytou

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No, Andreas Neophytou hasn’t re-written Aesop’s comedy of manners, The Lion & The Fox. He has, however, created the graphic identity for a new salon and photography gallery named after the short story. The identity takes the form of a logotype and monogram – with each letter and a flowing ampersand crafted by Andreas himself – plus a patterned colour palette.

“Given that the salon’s derives from one of Aesop’s fables, storytelling felt like a good place to start,” explains Andreas of his approach. “I referenced the graphic design of book covers during the 50s, to create a strong aesthetic link to the design direction of the store interior which has a distinct mid-century influence,” he continues.

“This period of design can be characterised by loose hand-made graphics as popularised by legendary designers Paul Rand and Alvin Lustig. Playful shapes were often complimented with sharp, engineered typefaces such as slab serifs.”

“I drew a thin, wavy ampersand to tie the four initials together. It’s not quite a hairline stroke but feels like a strand of hair. The slab serifs are from a font I designed, inspired by Roberto Aloi’s Essempi series on contemporary Italian design that ran from the 1930s to the 1960s. The patterns were created by cutting simple shapes out of paper.”

See more of Andreas’ work on his updated portfolio here.

Find out more about The Lion & The Fox at thelionandthefox.com.

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Eiron Neo - Andreas Neophytou Images from my work in progress typeface, Eiron Neo. more here

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Eiron Neo - Andreas Neophytou Image from my work in progress typeface, Eiron Neo. more here

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Dream - Andreas Neophytou (My tribute to American Graffiti)

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Sam & Libby identity - Andreas Neophytou

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Some great pictures of the Porter logo from the Tory Burch blog.

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Out Of Place - coming soon

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Nicopanda SS15 - illustrations by Andreas Neophytou

I was commissioned by Nicola Formichetti to create these typographic illustrations in the Japanese manga style for the Nicopanda SS15 collection.

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Logos by Andreas Neophytou

The Royal Oak and The Prince were opened in London 2014 by Golden Age Public Houses.

Each of the logo’s is derived of an artifact pertaining to the history or location of the respective pub. For added charm I maintained some of the anomalies of the original letterforms and spacing.

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Hole and Corner Woodland Tote Bag illustration by Andreas Neophytou

Buy Here

Andreas Neophytou has created a lino-cut style woodland version of craft-focused magazine Hole & Corner's logo. As the designer of the title's masthead, Andreas was commissioned again by the magazine's creative director and publisher in chief, Sam Walton, to create the illustrated logo specially for H&C's activity at Festival No.6 from 5-7 September. The magazine will be ensconced in the festival’s Woodlands area, presenting talks and workshops by a number of doers and makers including wood turner, Robin Wood; author Richard Benson; potter Tim Hurn;  textile expert Katherine May; and Jeremy Atkinson, the last clogmaker in England. More info here.

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Dream - Andreas Neophytou (My tribute to American Graffiti)

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Black Eye identity Andreas Neophytou, Spring Studios

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Hole & Corner in residence in St James'

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Dream Big, Do Good - Andreas Neophytou

Identity for the DKMS Delete Blood Cancer Gala 2014. Complete at Spring 

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Eiron Geometric typeface by Andreas Neophytou