We Are Caravan identity
When our very talented film maker friend Andy Taylor Smith decided to set up as a company with the equally talented Owen Davies, we jumped at the chance to create a new identity for them. They came to us with their new name, We Are Caravan, a few logo examples they liked, and a pretty open brief for us to come up with a striking but simple logo to communicate their creative, edgy style.
Using the recognisable caravan form as a starting point, we explored several typo-illustration routes using hand drawn lettering to combine the name with the image. The challenge was creating something that had the right balance of edginess, legibility and simplicity to create a logo that reads and communicates quickly, yet creatively.
We’re as chuffed with the new identity as Andy and Owen. The big and bold lettering is read and seen simultaneously, helped by keeping to a striking black & white theme to focus on the form and maximise impact. This is a logo that will work hard across all sorts of media – from business cards to end credits on a film reel.
We feel it’s a suitably ‘cool’ brand for a very creative duo.