NewsroomCMO @newsroomcmo - Tumblr Blog

Can Content Marketing Save Journalism? Or, is the other way around? Read this and you decide.

Is your company suffering from a content skills gap? Read this.

The transition from brand marketing to media company requires an epidemic of change, internally.

I wonder how many people Google'd this? All the media in the world won't help when you have an inferior product.

Real-time marketing is the "in" thing now; but it should only be a very small percentage of your content strategy.

Yes, every brand should have a newsroom but not necessarily in the traditional sense like the above. Also, real time content should only be a very small percentage of the content strategy. Read this Digiday article.

#content strategy

The evolution of content marketing is that your brand becomes a media company #contentmarketing

#Content Strategy #Content Marketing

There is a content surplus in the marketplace. What is your brand doing to stand out? #contentmarketing

#Content Strategy #Content Marketing

Excellent white paper from InfiniGraph.

#Content Strategy #Content Marketing

Is your brand omnipresent? Is your content optimized for multiple screens? Are you telling a consistent story across each platform? Google study here.

#content strategy

trendspottr

This week, Twitter announced the launch of its Twitter Ads API to allow advertisers to manage Twitter ad campaigns programatically and at scale. Twitter also announced five initial partners who will use the Ads API to offer real-time Twitter advertising features to their customers. Among...

#Content Strategy