Ad Threats Becoming Massive Data Security Problem
Ad Threats Becoming Massive Data Security Problem
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Ad threats — not to be confused with ad fraud that defrauds marketers into paying for fraudulent ad views — will become the tool for hackers in 2020. The threat moves from lost marketing and advertising dollars from fraud, to brand safety, reputation and trust as advertisements act as decoys to deliver exploits from hackers, according to a recent report.
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