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Firefox Ditches Yahoo for Google as Default Search Provider

Google is once again the default search provider in Mozilla’s Firefox web browser, marking the end of a three-year partnership with Yahoo. Mozilla released Firefox Quantum this week, which is being touted as the company’s fastest browser yet. Perhaps Google’s speed, couple with the prevalence of accelerated mobile pages within the search engine, is what swayed Mozilla to switch back to Google.…

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The Importance of Updating Your Website Regularly

A company’s website is one of the most important ways to find, research and learn about them. The website’s content can tell a consumer a lot about the business. It is important to keep websites up to date with a fresh look and current information. Search engines know when a website was updated Search engines will recognize how often a website it updated. When a website is up to date the…

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Make Your Website Clean as a Whistle

As part of its regular maintenance, every website needs to be updated and cleaned up to ensure that everything working properly, looking good and meeting the goals you need it to. Let’s take some time to go over a few tips to clean up your website and make sure everything is in good working order. Look at the Exterior – First impressions are very important to engage your website’s visitors. Take…

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5 Ways to Make Your Business Website More User-Friendly

There’s nothing more frustrating than visiting a website and not being able to find the information you want or finding that it is difficult to navigate. Don’t let this be your business website. There is so much competition with businesses online, if users don’t like your website they will find another one. In addition to having all the relevant information available to your website’s visitors,…

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How Your Small Business Can Gain Customers from SEO

Often it is hard for a small business to get their name out to local consumers or online. SEO or search engine optimization, helps to improve the ranking of a website in the numerous search engines. Search engines will usually show the top 10 links when a keyword is matched in the search box. These first few websites are the ones with the most traffic. Using SEO as a small business will help…

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The Importance of Product Descriptions to Enhance SEO

One of the least talked about and most underestimated areas of internet marketing is the importance of product description. Product descriptions are very important when generating a presence for brands and businesses online. At NFinity Web Solutions, one of Utah’s leading SEO companies, we have seen drawbacks due to lack of high-quality product descriptions. To make sure that you are placing…

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Social Media Marketing for Small Businesses

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks to achieve marketing communication and branding goals. SMM covers activities involving social sharing of content, videos and images for marketing purposes, as well as paid social media advertising. Why Social Media for Small Businesses? As a startup or small business owner, you know…

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How Can NFinity Web Solutions Help Your Local Business Thrive?

Millions of small businesses are operating in different locations around the world. A large percentage of them know about digital marketing but most aren’t fully capable of using it properly. Search engine optimization (SEO), for example, is an effective tool that will help companies increase their web presence, but most businesses need help with their SEO campaigns. SEO is one of the best…

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How Do Online Reviews Affect Your Business?

No matter the type of business you are running, be it local based or internet based, consumer reviews are going to play an important role in your business and customer decisions. Now more than ever consumer reviews are changing the buying habits of customers and more people are researching products and services online before buying. Positive Reviews Positive Reviews are great for your business…

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Knowing Your Target Audience: The Foundation of a Successful Marketing Strategy

There is a great diversity of marketing styles and strategies available for businesses. Marketing requires creativity and new ideas and is driven by analytical feedback. In order to develop a successful marketing strategy, you must identify your target audience. Knowing exactly who your audience is – the type of people that buy your products or services – is the secret to successful marketing.…

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7 Tips for Writing a Meta Description That Will Boost Your Click-Through-Rate

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. They are commonly used on search engine result pages to display preview snippets for a given page. You know that little bit of information beneath the link of a search result? That’s what we are talking about here. They are typically 155 characters long and these short paragraphs are a…

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PPC Marketing: The Basics

What is PPC Marketing and How Does It Work? PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than using only organic marketing methods to get those visits. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow…

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Content Strategy for a Business

Many business owners are looking for ways to improve their marketing and business. Businesses want consumers to visit their website, connect with them on social media, and reach people not only online, but offline as well. A content strategy is a plan that will explain a business’s purpose, message and audience. The goal is to create significant, cohesive, appealing and sustainable content. To…

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5 Key Elements That Every Website Needs

With billions of websites currently on the World Wide Web, how can you make sure that yours will stand out against your competitors? Some things work well on a webpage and some things do not. With web design constantly evolving and improving, how can you know what to consider for your company’s website? Here are a few important things to have to effectively pull in visitors to your website, keep…

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How Will SEO Help Your Business Gain Customers?

Often it is hard for a small business to get their name out to local consumers or online. SEO or search engine optimization, helps to improve the ranking of a website in the numerous search engines. Search engines will usually show the top 10 links when a keyword is matched in the search box. These first few links are the ones with the most traffic. Using SEO as a small business will help…

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Top Tips for SEO in 2017

Did you know that 93% of online experiences begin with a search engine? Optimizing the search engine results for your business is absolutely crucial in order to have a prominent online presence and create relevancy for your company. As you know, the world of SEO is constantly evolving and it can be hard to keep up. Customer usage and expectations along with Google’s algorithm updates make it…

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Using the Facebook Insights Tool

What is the Facebook Insights tool? It is surprising what small percentage of Facebook business/fan page users have never explored this tool. Having an active fan page is important but by using the Insights tool you will be able to know your audience. Insights tracks who your fans are, when they are visiting your page, what type of posts are successful, the engagements occurring on your posts and…

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