The Best Political Email
I wanted to share what is by far the best political email I've ever received. This brilliant email (from a personal and marketing perspective) came from the Elizabeth Warren campaign (Go Warren!):
Subject: I'm Sorry
Hello --
I'm writing to say I'm sorry.
Since I jumped into the race for the U.S. Senate, I have asked you for money through this email list again and again. And again.
I know that it is a real pain that you get a bazillion emails asking for money. And I know that every email (including this one) always has a "donate" button at the bottom.
Believe me, I hate it too. It is my least favorite part of being a candidate for the U.S. Senate, and it's something I really didn't look forward to when I decided to run.
But I also don't kid myself. I know that this is the most expensive Senate race in the country, and I know that the Republicans are flooding Scott Brown with Wall Street money. He started $7 million ahead. We've worked hard, but the money has flowed in for him, so he is still $2 million ahead.
I also know I am able to run a competitive race without buckets of special interest money because of you, and, yes, because of all the emails. Together, we have built an organization that has raised more small donations than any other Senate campaign in the country. That's a big deal.
I was thinking about the very first contest we had in the campaign -- figuring out what should be printed on the back of our Elizabeth-for-Senate T-shirts. The winning slogan: The best senator money can't buy.
I love that sentence -- the best senator money can't buy. I say it to myself every day and every night.
I'm not going to Washington to work for Wall Street or Big Oil or billionaires -- no matter what.
I'm going to work for the people I talk with every day across Massachusetts.
A few weeks ago, Bruce and I sneaked off to the movies. We were on the platform waiting for the Red Line, when a young man walked up to introduce himself. He said he was a student, and he explained all the reasons he was supporting this campaign.
It was clear that money was tight for him -- full-time job while he's in school, two jobs in the summer, student loans, family can't help. We took a picture on his phone, and, as he was about to leave, he said, "I give you money every month, and I'm taking on hours so I can give more." I felt my chest contract, and I said thanks, but maybe he should keep the money. He said, "No, I'm part of this campaign. This is my fight too."
The student on the T-platform keeps me in this race -- able to run paid ads and to build a person-to-person grassroots organization across the Commonwealth. And for that, I'm grateful.
I'm sorry about all the requests for money. I am so grateful for your support. And I hope you forgive the "Donate" button at the bottom of every email -- and all the emails asking for money still to come.
Yours, Elizabeth
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All content © 2012 Elizabeth for MA, All Rights Reserved PO Box 290568 Boston, MA 02129
Paid for by Elizabeth for MA
Please note: This blog post was not paid for by Elizabeth for MA, the original email was. I posted this because I wanted to share it and I'm the best blogger that money can't buy. Also note: email formatting changed slightly to show as text on a website and to remove my personal email address and unsubscribe link.
