As my keyboard becomes a Time Machine, let me transport you through the stages of my digital marketing enlightenment in this blog. So, I really thank my professor Mr C Vigneshwaran who has given me this assignment to blog about my journey of learning Digital Marketing, from the beginning of my first class, till date. On that note, let me begin with why I chose this elective rather than taking the other option that was given to me. To be brutally honest, I knew that the faculty who was going to take this was very kind because he has handled me and my fellow classmates the Machining Technology lab and Metrology Laboratory during our 4th and 5th semester. It was weird, for me to know that a faculty who taught us how to machine different workpieces and calibrate Vernier Calliper, Screw Gauge and Slip Gauges was going to teach me a subject called Digital Marketing which was not even a technical subject that relates with production engineering or even just engineering for a matter of fact.
On getting into the deets- my very first class was on 21st of June, Wednesday. It is not about what I remember, I just know my classes began that day. It was chaos right before class that day as the classroom the classroom that was allotted to us was the Automation Lab but unfortunately there were some issues with the projector. Right then we shifted to our neighbouring lab, the Metrology Lab. We had one of our senior, talking about his experience in learning Digital Marketing and creating his own website. One of my friends questioned the senior about something technical related to the subject, I do not really remember what it was but then I remembered sir telling him to ask anything but technical as it was his duty to make us learn and understand the subject, and that is when the respect level for my professor increased to top g. That was the only think that drove me the interest to learn about Digital Marketing. But right after exactly 4 class hours, I did not attend classes for the next 14 class hours as I was embarked to my journey to the University of Leeds to attend a summer school.
I kept tabs on what happened during class and all I knew was what happened during the 4 classes I attended- that personalities matters when there is a need to market about any product at any time and that was when we were made to take the personality trait test. I got INFJ-T. It was very accurate, and I also found that myself and my classmate or one of my best friends Kavinselvan, we share the same personality. So far, whatever I have learned in this subject was totally and in entirety on my own because of my absence for a month. So far, I have learned and understood that digital marketing has become a game-changer in the business world, and it's no surprise why. With the rise of the internet and social media, companies now can reach a global audience and connect with their target market like never before. Here are a few reasons why digital marketing is the bomb:
1. Increased Reach: Traditional marketing methods have limitations on how far your message can reach. With digital marketing, you can reach a global audience, breaking down geographical barriers and expanding your customer base.
2. Enhanced Targeting: Digital marketing allows you to target specific demographics, interests, and behaviours. This level of targeting ensures that your message is reaching the right people, increasing the chances of conversion and ROI.
3. Cost-Effective: Traditional marketing methods, such as TV or print ads, can be expensive and may not guarantee results. Digital marketing offers cost-effective solutions, such as social media advertising, email marketing, and search engine optimization, which can deliver high returns on investment.
4. Measurable Results: With digital marketing, you can track and analyse your campaigns in real-time. This data provides valuable insights into what is working and what is not, allowing you to make data-driven decisions and optimize your strategies for better results.
5. Improved Brand Engagement: Digital marketing platforms offer various channels for businesses to engage with their audience. Whether it is through social media, email marketing, or content creation, digital marketing enables brands to interact, build relationships, and foster brand loyalty.
6. Flexibility and Adaptability: In the digital world, trends and consumer behaviours can change rapidly. Digital marketing allows businesses to quickly adapt their strategies to meet evolving market demands. This flexibility ensures that you stay ahead of the competition and maintain relevance in your industry.
7. Integration with Offline Marketing: Digital marketing does not mean abandoning traditional marketing methods entirely. In fact, digital marketing can enhance offline marketing efforts, such as using QR codes on print ads to drive traffic to your website or utilizing location-based targeting for mobile advertising.
In conclusion, digital marketing is the bomb because it enables businesses to reach a wider audience, target specific demographics, and achieve measurable results at a fraction of the cost of traditional marketing methods and by embracing digital marketing strategies, if I create a business, I can take my business to new heights and become a social media guru in no time.
I was also asked by my professor to find my niche, and my micro niche. I am still in search for it. And in no time, I am sure I am going to find it. But when we must do marketing about anything, we must have figured out our niches, micro niches, just to find and attract the customers who are also interested in the same. In this fast-pacing world, nobody has time for anything that they do not want. If we want to grab people's attention, then we need to do the extraordinary. And in order to do the extraordinary to marketing, we must ask ourselves the following right questions at the right time:
1. What are your short term and long-term goals?
2. What challenges are you facing now?
3. What challenges are you expected to face in future?
4. Who are your prospects and how to attract them?
5. Who are you competitors?
6. How much you should invest in marketing programme?
7. What is your expected Return on Investment ROI?
With this, I am signing off, for now. I will keep blogging hereafter, every week to keep updating my journey of learning this subject that I love. This was just a gist of what I have learned by myself, there are more yet to come. And I believe you enjoyed reading this and found it informative to some extent. Do not just Note this- comment your reviews, reblog this because it would my pleasure that many people have read this and learnt something new because
'Knowledge must be shared, not to be held within. It is free to give, and free to take. Service charges may apply'.
andulkaphoto
izzy806
kianamaiart
vaporwave