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@nolanwork
AD CAMPAIGN: JMORE MATCH [view]
An integrated, multi-channel marketing campaign to encourage our donors to give during the month of March. At the end of this campaign, we raised more than $63,000 dollars and increased our numbers of online gifts. This campaign received the Best Integrated Non-Profit Campaign at the 2018 AMA Marketing Excellence Awards.
AD CAMPAIGN: I AM ASSOCIATED [view]
The Associated succeeds as a nonprofit because of its various community members. With this ad campaign, we want to highlight these community members as well as how The Associated fits into their everyday lives.
SOCIAL CONTENT: DREIDEL SURPRISE COOKIES [view]
Engaging content on how to make cookies shaped like dreidels for Chanukah.
SOCIAL CONTENT: VIDEO ADS [view]
A series of short videos highlighting The Associated’s mission that are used as retargeting ads on Facebook.
SOCIAL CONTENT: BUBBE’S APPLE CAKE [view]
Engaging video on how to make a traditional Jewish dessert.
BRAND UNDERSTANDING: THE ASSOCIATED [view]
The Associated is a nonprofit organization that funds 20 other organizations in the Greater Baltimore area. To help the development team have information regarding these organizations on the go, I created 4x6 cards that had a short blurb and some statistics about each particular organization.
SOCIAL MEDIA MARKETING: VIDEO [view]
The Associated supports 20 different nonprofit organizations in the Greater Baltimore area. However, many of our community members do not make the connection between us and the organizations that we support. So, we use social media as a tool to tell that story. In this short video, we highlight our farm and retreat center by highlighting the cutest “members” of their team.
SOCIAL MEDIA MARKETING: VIDEO [view]
The Associated supports 20 different nonprofit organizations in the Greater Baltimore area. However, many of our community members do not make the connection between us and the organizations that we support. So, we use social media as a tool to tell that story. In this short video, we highlight our volunteering arm by demonstrating a way one can make a difference at home.
SOCIAL MEDIA: THE ASSOCIATED [view]
In order to optimize The Associated’s Facebook, I created a video that runs as our Facebook cover banner as well as a YouTube ad. This video gives the user a general understanding of what The Associated does.
SOCIAL MEDIA: THE ASSOCIATED [VIEW]
Today, it’s difficult to cut through all of the posts on an individual’s feed. I worked across six different platforms – Facebook, Instagram, Twitter, LinkedIn, Spotify and Snapchat – to direct and curate The Associated’s brand voice. Overall, I wanted to add a human voice to The Associated’s social media so that our content would be digested by more users. Individually, each of the posts featured – a mix of blog posts, long-form stories, donation requests, interesting trivia and overseas journeys – reached at least 45% of our audience.
DEVELOPMENT CAMPAIGN: #GIVINGTUESDAY [VIEW]
Each year since its inception, The Associated has participated in the national charity day #GivingTuesday. In its first year, The Associated was the top fundraiser for all of #GivingTuesday; however, as popularity of the day grew, it became harder to stand out in the crowd. In 2016, we decided to approach #GivingTuesday differently by advertising it as a “flash sale” for hope – with a strong print, digital and social campaign to match.
Overall, the social posts reached more than 11,400 people. In total, we raised more than $1,000,000 for our non-profit.
ADVERTISING: INCLUSIVE AD [VIEW]
The Associated partners with many different organizations that promote inclusivity for people of all abilities. During Jewish Disability Awareness & Inclusion Month (JDAIM), we ran an advertisement highlighting our commitment.
EVENT MARKETING: SUPERWEEK AD [VIEW]
In order to reach a more diverse audience, The Associated hosted a week of community-wide events that targeted our key demographics.
EVENT MARKETING: GENEROSITY GALA [VIEW]
The Associated’s Generosity Gala is an annual fundraising event targeting young adults (ages 22 – 39). The marketing for the event featured direct mail, e-communications and personal outreach; however, our biggest push was on social media. Using a combination of Facebook, Spotify, Instagram, Twitter and Snapchat, we reached more than 18,600 people and had more than 180 reactions.
SOCIAL CAMPAIGN: #8DaysofDeeds [VIEW]
The Associated is the fundraiser/umbrella organization for more than 25 different nonprofits. Most of the time, people have a hard time connecting The Associated’s work with these other nonprofits, so we’re consistently looking for ways to show this connection. For Chanukah, I created the #8DaysofDeeds campaign – with an impactful stat from one of our nonprofits – one for each day of Chanukah and riffing off the mitzvahs (or “good deeds”) that these nonprofits commit. Featured on Facebook and Twitter. Reached more than 15,000 people – more than the total followers of both our Facebook and Twitter pages.
BROCHURE: INSPIRING JEWISH BALTIMORE [VIEW]
Inspiring Jewish Baltimore highlights the different engagement opportunities for The Associated.
EVENT MARKETING: ENTWINE TRIPS [VIEW]
Promotional postcard for trips to Jewish communities around the world. Targeted to young adults ages 22–27.