As No Mataras moved to Berlin in 2012 we started to record all our songs, initially with the ipad to leave register of our music.
We wanted to give something unique to our fans, and f*ck we did it, but the idea was too complex or hard to understand?
Create something home made, unique so there's no two CD's equal.
Postage stamp from the old DDR (they have really cool artwork)
Rubber stamp with a girl and a boy
Number and Date rubber stamp
Colored paper CD envelopes
Nice envelope for shipping
A lot of love an patience
Postage stamp from the DDR
We found very interesting the DDR communication (propaganda) artwork and we believe that is a kind of collectible piece of art as our CD's
There are more cool artwork there you can take a look here to find more in our facebook album
Rubber stamp with a girl and a boy
To give a retro home made touch we created some rubber stamps, there is a girl, there is a boy. Pogo Garantizado!
We used a Canon Pixma MG5350 that brings a special tray and software for CD printing, and it looks great!
Guillaume Tissier donated some photos of his cool paintings to be used by No Mataras. Used in Mr TV and Inconsciente.
For the other EP's we found very cool positives in Mauerpark and we used them for Caminando and Joe 90. (The QR does not work :-) )
Date rubber stamp and Number rubber stamp
We wanted to put the serial number and date of the release of each CD, so, we stamped it with a date rubber stamp, with the small detail that months are in German :-)
Colored paper CD envelopes
We wanted to be colorful, so we got colored CD covers.
Nice envelope for shipping
We love to receive letters, and if the package/envelope is cool is even better. And now for something completely different:
Each CD has a number hidden on the artwork, so you are able to know in the CD itself wich number do you have, that is independent from the serial number on the envelope (yes, too much, but we did it)
A lot of love an patience
As you can see, there's a lot of work to produce this kind of CD's, and you have to love to do it. The workflow was:
1) print the CD's one by one with the unique number each.
2) record the CD's.
3) test the CD's.
4) Stamp the covers with girls and boys.
5) Stamp date and serial number.
6) Take a photo for register on our db.
7) Put into a plastic cover with some stickers.
8) (optional) Prepare the envelope for shipping:
a) Print adresses and names in differnet fonts.
b) Cut them and glue into the envelope.
c) Stamp the envelope with boys and girls.
d) Put the stamp for international post delivery.
Today, most of the people does not buy CD's probably they don't have CD player, or it does not work. As a consumer, we are trained to buy things in a specific format, when something is different, and there's no marketing/ads supporting and telling us how cool it is, we wont buy it, because we are trained to trust on brands and big brands, we wont take risks, but when someone do that we love it.
On the other side, spotify is destroying the indie bands in our opinion, and someone is there, in between the artist and the fan, in this case is even worst than the big labels, because the labels at least gave the artist a budget to record songs and then you get cents per song, spotify just give you cents and no promotion at all.
We are planning to release our first album soon. We are working on a new strategy. For sure, wont be on spotify.
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