Final version of my AMA Project.
As a designer who has grown up fully in the digital age, who has experienced the rise of the internet, smartphones and social media, New York based designer
Si Weon Kim explores the effects these new technologies have on the society we live in - what challenges arise, how it affects our daily lives and how it affects the work of a designer.
As my final outcome I created a zine using acetate to create multilayered pages, images and text on the acetate is transparent and affects the printed page underneath it. I used gradients, images of her work, text and more to be printed on the transparent sheet, distorting and altering the information presented on the silver page. This usage of multilayered pages becomes a representation of how the digital world is an additional reality existing alongside the real world we live in, affecting our daily lives, changing our view on issues and other information presented to us. I explored how difficultly it is to find truth in information in the digital age - everything presented to us online can be edited heavily, photoshopped, lied about, simply to fit the needs of the author of such information. In an age where every image can be faked, facts can be easily falsified and truthful, unbiased media is almost impossible to come about, truth becomes an abstract concept.
Furthermore, through the design of the zine I also tried to explore the possibilities the digital age has opened for designers, how new technology has opened the possibilities for designs which were unthinkable a few decade prior (such as the typeface used for text in the zine).
In the interview Kim also talks about the idea of the poor image, how in the age of the internet every image gets posted, saved and posted again countless times, losing image resolution/quality every single time this is done which creates the pixelated low resolution poor image we all know. On the front page I aimed to explore this cycle of regurgitation of uploading and saving by having the same image printed 4 times, dropping some of it’s image quality each times. Inspired by the concepts behind Si Weon Kim’s work I wanted to explore how said poor images are seen as the garbage of the digital world, how they are rejected in any form of media due to their unprofessional look and amateurish feeling - yet still they have some form of aesthetic appeal to them, they can create fascinating effects, they give a sense of texture to a work that just cannot be produced by neat, crisp, high-end photography.
Last I want to discuss how incredibly helpful my creative was and how much insight into her own work she was able to give me with such a limited amount of questions. Her work is incredibly interesting conceptually and relevant in the age we live in, her great answers and the themes she works with inspired me to create work which I would have not been able to produce without her.