OK, this common refrain:
Just move on! You OFMD fans are so annoying!
Ridiculous.
What is happening with OFMD right now is UNPRECEDENTED. This isn't a cute little cult show: this is a juggernaut for Max. It's its #1 original show right now (using the metrics available right now since Max hides numbers). It's 30x in demand than the average streaming show. It was Peabody nominated. Max spent significant money on a FYC campaign for it. Its audience grew between S1 and S2, and S1 was already beating off Marvel and Star Wars shows on the charts. It can pull thousands of fans into conventions. It had a Times Square billboard just in October. Most of Max' social media interaction is from OFMD. If reports are to be believed, the S3 scripts were readied and they were already scheduling time for filming, releasing announcements, and interviews. It has succeeded in every metric a show can be measured in, and passed these expectations beyond any studio's dreams.
But it was derailed last minute by a tantruming CEO, a CEO whose incompetence is bleeding hundreds of millions out of the company and is destroying the reputation of and industry confidence in the company. The company stock has fallen over 6% since the OFMD announcement two days ago (not the sole factor but one of the biggest factors). If a show like OFMD cannot succeed at Max, no show can succeed at Max. If Max cannot support this show, it cannot support being a streaming service at all.
Is there a show cancellation that has ever compared to this?
This announcement is not because a fringe minority in and outside the fandom thought S2 was "bad", or that some people didn't like certain plot points of S2 (no hiding it here that I'm not a fan of certain fanons, though I enjoy all characters). Taika Waititi was excited and onboard; he wasn't "bored" and decided to move on. They didn't cram the original ending into S2 just in case. There is still story to be told, and this series earned the right to be able to finish that story. Ed and Stede are still in the shaky beginnings of their relationship! They need to dance, have domestic moments, have affectionate moments, get married (what was the point of David Jenkins hyping matelotage at every step?)! How does our pirate community actually move on with their lives past the English encroachment (personified in Ricky)? This isn't a video game, and the story didn't end because they reached a "Get to The Revenge" checkpoint. What personal paths are our beloved crew members going to go on? There is still so much story, and we didn't have a clean break.
We're telling ourselves that fan campaigns have worked before. These examples, the shows were all deserving, but they were not the juggernauts that OFMD is. Firefly, for example, was 98th in Nielson ratings, and it was nowhere near the biggest audience for FOX shows. Imagine if FOX had randomly decided to cancel its top rated scripted show for the lulz. Would FOX have ever recovered or been able to court new talent?
The streaming competition is tight right now, and Max had a miracle in OFMD, all without even bothering to promote it. OFMD has a passionate audience. It has deeply resonated with thousands and thousands of people, and it is not silly to have emotions about creative projects because that is the entire point of creative projects. We have invested real time and money into this. We've created a community. We believe in David Jenkins and all involved, and these are real people we want to support because they brought joy into our lives. The respect and comradery this crew has with the fanbase is refreshing and rare. They revel in the fans' returned creativity and passion where most others have chosen to mock instead.
I am not going to just accept the whim of some random guy in a suit. I'm not just going to shrug and say "Got me there!" I'm not going to be ashamed of having passion, any excitement, any thrill at a unique work that is unapologetically sweet, joyful, and sincere and gives us the beautiful diversity we see in our lives. If this can happen to THIS SHOW, this juggernaut, there is no point in ever being invested in a new creative project again, and that is not a world that I'm willing to accept.
I am going to fight and keep fighting for as long as it takes. If this annoys you, learn how to use mute and block functions and don't expect me to change because it's your first day on the Internet. Why shouldn't we expect excellence in media we invest in? Why shouldn't we be angry that studios are trying to collapse into one with mergers and reduce all output to five IPs with cookie cutter releases? Why shouldn't we expect that a show that has met all expectations to be rewarded by the studio for the value it added? Why should we be expected to just shrug at every cruel decision like this (a decision that doesn't even make financial sense) and hand over our money to some passionless, generic alternative? Why should we just consume whatever terrible product the studios spit out at us instead of fighting for ones that deserve to thrive?
It is not hyperbole that this is a turning point in the industry. We just spent the summer with studios demanding AI be able to replace all pieces of the creative process unchecked, and now we have an absolutely unprecedented strike down of a creative and unique show at the top of the industry because there were a few more (entirely imaginary) pennies to be had. This is inexcusable.
This is a long haul situation. Zaslav blindsided us, so alternative streamers wouldn't have even been on the radar at the beginning of this week. David Jenkins and company also can't make comments on any possibilities we have since they have to keep working relationships in this industry and they need contracts finalized first.
There is always hope, no matter how slim.
Don't give up, and don't give in.
Remember to @renewasacrew
