Infographic | Mobile Advertising Landscape.
Mobile advertising is complex. Success means navigating a difficult, overwhelming ecosystem. Lots of options. Lots of companies. Choosing the right strategy can make a big difference.
With all the options out there, the important thing is not getting lost. Whether you’re a mobile advertiser, developer, or publisher, we’ve mapped everything out to make the mobile advertising landscape a little easier.
You have goals, yes. But before you reach them, take a long, hard look at where you are currently. Pausing for a moment can help you identify all the players and factors out there that might affect you.
If a brand wants use mobile to reach consumers, it can choose between a mobile ad network or sell and serve the advertisements on its own.
Usually the first step into mobile marketing, ad agencies work with either an ad network (usually) or an ad exchange (rarely).
Ad networks work with both advertisers (sometimes through an ad agency) and publishers by purchasing large blocks of advertising which they resell to publishers. For many, this is the easiest way to get started with mobile advertising.
An ad exchange usually deals with multiple ad networks, aggregating the available inventory and making the ads available to publishers looking to fill ad slots. But beware, it’s easy to get lost in the mix--especially if you’re a smaller developer or publisher.
A demand-side platform (DSP)
A DSP is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
On the other end of the spectrum are publishers and developers – those who have ad space available for advertisers. While the space can be sold without an agency, network, or ad exchange, it may not lead to earning the most from the traffic.
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While at first glance advertisers and publishers may not seem too far apart, you need to factor the fragmentation of the mobile market into the equation. With so many people involved, it’s easy to get lost in the confusion.
Mobile advertising also lacks a strong technical consensus that enables ad targeting, delivery, and measurement to work together seamlessly.
Arriving at your destination takes a good guide--someone that can help you get the most out of mobile marketing while keeping your from getting lost in the mix. That’s where we come in.
CONCLUSION: We’ve partnered with a diverse group of advertisers, developers, and publishers to help take the hassle and stress out of mobile marketing. At Notify, we’ve married performance marketing with an advanced technical know how that keeps us on the cutting edge of technology while delivering mobile solutions that make sense for brands as well as their audience.
So if you’re heading out on the road to mobile advertising, or you already feel a little lost, don’t hesitate to pull over and ask for directions. We’d love to help, and we’re only a phone call or email away.