Official Trips can be Exciting!
Taking tours and trips has been part of my life since childhood, and in my journey I have come across many beautiful places, met beautiful people, participated in the local activities and won most of the times. Out of all these amusing experiences encountered, I personally feel the experience of shopping fascinates me the most. Being a girl I simply enjoy various kinds of sale, offers, and of all, promotional campaigns excites me the most.
Yesterday I came across one such amazing campaign. Brand Adidas Originals had organized a 15 minute quick Free Tee-shirt drive. I came to know about this through an online friend who was behind the whole concept. She told me about the campaign being organized in Chennai on 28th June 2013. Though I do not reside in Chennai, but co-incidentally I had some work on the same dates and I fortunately landed in Chennai. I had been in touch with the @OnlyChennai twitter account that my friend recommended me. The account was quite informative and kept us engaged throughout the campaign. The campaign was quite simple; all we had to do was follow the instructions as on the website: www.tweetatee.in, register our tweet (tweet with #TweetATee), reach the destination at 4pm try a tee and walk away with a picture of oneself and the FREE tee ofcourse!
I reached the destination at 4.12pm and was worried if the campaign ended before I get the chance to try a tee. But to my luck I was there on time and fortunately found a perfect tee for myself worth Rs.1599.00 from Adidas Originals. I stepped out of the store around 4.30pm happy with the FREE Adidas Tee!
The response to this campaign was simply overwhelming! Hats off to the crazy brains that cracked this Digital OnRoad idea. The complete act was flawlessly co-ordinated through print, tweets, facebook and much more!