201029 HONNO - EYESMAG Interview:Ā āWavyās Graphic Designer (Visual Director); Honno Interviewā
Q. The recent recruitment of artists from the label āWavyā which is led by Colde, has further revealed Honno as a well-known figure to many. Itās quite uncommon for a Graphic Designerās name (thatās not a musician) to be added into the lineup.Ā
H: I have been working with Colde since 2016, which was way before the label āWavyā was even established. Our first work together was the album cover design for Colde and Crushās single album āYour Dog Loves Youā (2018). During that time, Colde expressed his opinion on wanting to create a label that could kind of serve not just as a āMusic entertainmentā but also as an āArtistā agency label. Colde asked me if he could recruit myself and I said āyesā without any hesitation. So far weāve continued to work together since then. Before I was announced to join Wavy, I was already Wavyās visual director. As of recently, we wrapped up everything we needed to and made the announcement.
Q. So you were an unofficial Wavy member?
H: Thatās right, weāve (Colde and me) known each other for the past 4 - 5 years when I wasnāt a Wavy employee yet. But Iām now part of the company.Ā
t/n: Colde and Honno were also in the same company before as well which was HIGHGRND.
Q. You mentioned that you are the visual director of Wavy. What type of work did you do?
H: I have been working on the album covers, physical album(s), teaser images, LP designs for the labelās musicians, and Iām still in charge of it now. But of course, it is not a must to work with me every time. Depending on the type of work, if thereās another designer who fits the concept or colour choices better than I can, then I recommend that designer to them. I also designed the current Wavy logo and the merchandise goods. We (Wavy) did not make the clothes ourselves but I worked on the graphics that are printed on clothes and other merch products.Ā
Q. It seems pretty evident that many of the album covers youāve previously designed, resembles the musicians style. Perhaps, would you say those designs are a result of immense research on musicians and albums, or rather is it a projection of Honnoās design style. And what kind of style direction is it?
I believe that both directions harmonized together very well. For example, pastel-toned soft colours are often used in paintings. In fact, pink is my favourite colour which is evident in Coldeās [Love Part 1] album cover. I would say itās one of my most memorable work, yet took the longest to design. If you look at the album cover, thereās a big heart (in the middle) but frankly enough I didnāt think like āIāll just draw a heart since itās an album filled with love songsā. However the heart was actually made by cutting and pasting pictures taken by Colde himself. Thereās a saying that āall that remains are picturesā. So Colde just took photos to record his daily life. And when he collected all of them, they were just all scenery photos based on āLoveā.Ā Which is what I also wanted to express (the concept of Coldeās Love Part 1 album).Ā
Q. Do you have a certain approach of expressing āLoveā in your work? And Iām also curious if you think āLoveā exists in the way you look at the world?Ā
H: Not really. What I tend to focus on with work is, to try and fully express the emotions I feel within that moment. And I expressed what I felt clearly when I worked on [Love Part 1] album cover. Thinking about it now, I donāt think I would have had the guts to make another album cover of [Love Part 1]. Thatās just how I feel right now. So if someone asked me to convey the feeling of āLoveā as a colour, I would answer āblueā instead.
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