César Ojeda

I am a graphic designer who is always in the look for new opportunities and challenges. Here to be found projects that I have worked on.

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Tailoring Knowledge in Evidence-Based Medicine: Incorporating Patient Values and Preferences into Knowledge Tools ©CAMH 2016

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Training Enhancement in Applied Cessation Counselling and Health (TEACH) Motion Infographic ©CAMH 2016

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Toronto 2015 Pan American Games Motion Infographic

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Global Tobacco Use motion graphic ©CAMH 2015

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Youth Unemployment in Ontario Motion Graphic work.

Volunteer work with Ready Aim Hire at Centennial College.

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Training Enhancement in Applied Cessation Counselling and Health (TEACH) Project Marketing Kit ©CAMH 2016.

Funded by the Ontario Ministry of Health and Long- Term Care as part of the Smoke-Free Ontario Strategy, the Training Enhancement in Applied Cessation Counselling and Health (TEACH) Project is a knowledge translation project within the Nicotine Dependence Service at CAMH that offers Canada’s only internationally-accredited certificate program in tobacco cessation counselling.

For this project the main typeface used was ‘Helvetica’ and its many weights. Colours and styles were matched with TEACH’s branding guidelines.

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Tobacco Interventions for Clients with Mental Illness and/or Substance Use Disorders Course Manual ©CAMH 2017

Tobacco use continues to be a leading preventable risk factor for mortality and morbidity in Canada. Despite the overall decline of prevalence, tobacco use remains a major health risk for distinct populations of Canadians.

This course manual is designed to help healthcare practitioners better understand tobacco use by individuals with mental illness and/or substance use disorders, and to learn strategies to help them quit.

Following the branding guidelines, look & feel and design queues of CAMH’s TEACH Project this manual was created with a series of typeface families, paragraph & character styles that had a common pattern.

The font used was ‘Open Sans’ due to its simple and soft shape. This typeface has numerous weights to which worked with different titles & sections throughout the document.

The image selected for the cover carry ideas of tranquility and calm towards a path of discovery and cultivation.

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Anatomy and Radiology Contouring Bootcamp for Radiation Oncology Residents (ARC bootcamp) handbook ©ARC bootcamp 2016.

In the era of intensity-modulated radiotherapy (IMRT), the ability to accurately delineate target volumes, to identify areas at risk for subclinical disease, and accurately delineate normal anatomical structures has become more important than ever before.

This course & manual was created especially for radiation oncology residents by a multidisciplinary group of clinicians and educators who are passionate about teaching and committed to improving patient care.

The ARC Bootcamp was designed using an evidence-based approach. The course was piloted in 2011-2012 with a series of lectures that included pre- and post-testing of residents along with extensive qualitative feedback. Several modifications were made to the lectures prior to the first bootcamp in 2013, and each subsequent iteration is modified further based on evaluations.

The challenge for this project was to work with lengthy sections of both text and realistic illustrations on radiation oncology. The font used is ‘Avenir’ and both colours and shades of colours come from their original logo.

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An Ethical Framework for Marketing and Monetizing digital content media for a ‘self-published’ Children’s / Youth audience Publication ©Kids Media Centre.

The goal was to develop a framework for understanding and creating ethical and appropriate marketing practices for reaching young audiences.

This discussion paper provides an overview of legal, regulatory and child development considerations and includes an analysis and case study review of children’s digital creators.

Inspiration for the ethical framework and best practices are drawn from the many content creators we met who appreciate and balance the rich discovery possibilities of the digital space with the special needs of children.

As per the design - The font ‘Corbel’ was used to connect with the look and feel that the Kids Media Centre had. Colourful icons depicted ideas described on the paper regarding children’s & youth use of mobile/handheld applications.

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Benefits of Quitting Tobacco Use timeline data visualization ©CAMH 2015

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My Change Plan handbook ©CAMH 2015.

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©CAMH 2015 NDS 3D Map visualization poster.

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Unlinked typeface design. Display font conveying ideas of incompletion.

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Ega Sweet Cakes. Logo created for a small start up bakery.

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60x85” Centennial College Arts Experience series of poster designs for the Toronto Centre for the Arts (TCA). The idea behind the poster is to promote the different programs & courses that students can take at the school of communications.

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Musical data visualization.

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Yearly daylight duration on the 43rd parallel north visualization.