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One Direction Merchandise by Karma Creative (click to enlarge)

One Direction are the biggest pop group in the world right now. They came 3rd in the 2010 series of X Factor and were offered a deal with Simon Cowell’s SyCo record label. The rest is history!

Project info

We were commissioned by Global Merchandising Services to design a range of tour merchandise.

#1d #s/o to that spelling error

One Direction Take Me Home Tour Programme by Karma Creative (click to enlarge)

One Direction are the biggest pop group in the world right now. They came 3rd in the 2010 series of X Factor and were offered a deal with Simon Cowell’s SyCo record label. The rest is history!

Project Info

We were commissioned by Global Merchandising Services to design the tour programme for the biggest pop band in the world right now! ONE DIRECTION!!! The boys wanted a pinky style vibe for this brochure, so we looked to incorporate rips, graffiti, grungy patterns and tattoo design, which they seem to be big on right now. We also commissioned talented young illustrator, Dogan Mustafa to produce a manga style cityscape for comic book versions of the boys to explore. So does it look any good? Well, the boys said it looks “sick” which I am assured means it’s very good!

#1d #tmh

One Direction Where We Are Tour Programme by Karma Creative (click to enlarge)

One Direction are the biggest pop group in the world right now. They came 3rd in the 2010 series of X Factor and were offered a deal with Simon Cowell’s SyCo record label. The rest is history!

Project Info

We were thrilled to again be asked by Global Merchandising Services to design the 2014 ‘Where We Are’ tour programme for the biggest pop band in the world! ONE DIRECTION!!! We had access to some amazing stage videography and stage graphics so we created graphics that complimented what the fans would see live on stage. We created Neon graphics and also a very Shoreditch vibe stencil/montage page for each of the boys, that really went down well. We also used some cool illustrations provided by Zayn. The brochure was used for the whole world tour, so can be found in many homes world wide.

#1d #wwa