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Reasons Why In-Store Radio Are A Hit

Music is well known to have positive impacts on the consumers as well as on the working salesman of a shop, store, shopping malls, etc. While the working salesman feels more connected in handling the responsibilities efficiently in the presence of soothing background music for shop the customers find more fun in the shopping experience. Ever since its introduction, the radio for retail store has led to revolutionary changes in the shopping pattern and style of the individuals. Shoppers, when exposed to retail radio, tend to shop in a carefree manner which is highly beneficial and promotes rapid growth in business. There exist multiple reasons as to why the in-store music is such a huge hit in the market.

Music Has Become The Synonym For Comfort

It’s a widely accepted fact that people feel comfortable and connected with pleasant music soothing to the ears. The influence of music is easy to observe in the youth. Every second man or a woman moves around with a pair of plugs in the ears. Looking at the level of comfort developed in a person engrossed in music, it’s essential for any store to invest in good background music for shop.

In-Store Radio Acts As A Resource

The presence of indulging instore music acts as a good resource of revenue for a business. Apart from wonderful infrastructure, a cozy atmosphere is equally necessary for the shoppers to feel comfortable as they shop. The retail radio adds the necessary element of joy and pleasure in the soothing infrastructure for the customers as they shop in your store.

Enhances Experience Of The Shoppers

Getting indulge to shop in a care fee manner or going with the impulse buys is helped by the pleasant music. Not only radio for retail store upgrades your business it also leaves a positive impact over the clientele, giving them reasons to choose your store as the ideal shopping destination.

We are in an age where shopping and fun go hand in hand. With so much to choose from, every business needs a personal identity to create the name in the mind of the clientele. Hence it is the urgent need of the hour for different business organizations to invest in the enthralling background music for shop to experience phenomenal growth in the business. Ookaradio.com offers customized music to grow your business effectively.

Source:- https://ookaradio.com/reasons-why-in-store-radio-are-a-hit/

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How Radio Advertising Jingles Have Stood The Test Of Time

It may come as a surprise to many that despite the vast changes in technology in the field of advertisement a significant role is still played by a small audio clip of jingles. Usually, less than 60 seconds long the advertisement jingle helps enormously in the distinction of a brand. A message disguised in the form of a melody to which we nod our head or sway a little is simply a brilliant way to develop the name of a brand. The employment of in store radio is a catchy way to attract customers in a shop or store. Introduced in the twentieth-century jingles have traveled a far distance and have only been reinvented time and again accommodating modern technology while staying true to its spirit. Let’s have a look at how jingles have stood the test of time.

Utilizes The Basic Sense Of Humans

A person may fail to see in the dark or while his eyes are shut. However, whether it’s dark or the eyes are shut it does not matter with the case of jingles. The brain easily processes the sound, producing the unique identity of a brand that is utilizing jingles for the advertisement.

Lovely To Hear And Easy To Remember

A catchy jingle works wonder in the mind of the clientele. All of us love to hum a catchy tone now and then. An advertisement jingle stays in the heart and brain of the clientele for long and several loves to hum them. Hence it leads to creating the name of a brand in the market.

Short And Crisp In Nature

The jingles used for advertisement of a product or a brand is usually less than 60 seconds long. Sometimes only being fifteen to thirty seconds of length. It adds an element of mystery in the tune making it short and crispy. It’s the element of mystery that makes the audience to hum and try completing it now and then.

Effective In Cost Cutting

Creating an audiovisual advertisement for a brand requires a huge investment. Furthermore, investment is needed in promoting the commercial ad which may last for a year or two, beyond which it usually becomes boring and dull. While an advertisement jingle comes at a much lower price and involves fewer costs in distribution. The tunes remain fresh and can be easily modified keeping the current taste of the shoppers and the market.

Ookaradio.com offers catchy jingles at a reasonable price to upgrade and grow your business effectively.

Source:- https://ookaradio.com/how-radio-advertising-jingles-have-stood-the-test-of-time/

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Music Makes Me Stronger - Ooka Radio

Empower yourself and your business all with Ooka Radio music. Get the customized music to match the vibe of your business as well as yourself with Ooka Radio. For more details visit our website :-

https://ookaradio.com/

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The introduction to scheduling

Are you also, wondering about the scheduling aspect when you think about playing the store background music? If yes then you will get your rebuttal here. The point that arises is whether scheduling is an important factor or not and the answer for his will always be affirmed. Scheduling is basically a step to refine and fine-tune the customer experience through your own radio in the store. And, you will need to figure out what segment of customers are you catering through the business and at what time. Your non copyright music should be devised according to the segment and expectations of the customers.

The aspects

The timing of the store background music plays a vital role that whether you want to play a specific kind of music for a certain time or for the same music for the entire day. For instance, some businesses play music with a high tempo to get the staff in the right mode of working and lower the tempo of the music later to make the guests stay in the store. And, scheduling is the feature which lets you tailor the music according to the needs of the business.

Have enough music so that you can avoid repetition

Of course, you wouldn’t want the music playing on your own radio to bore your staff and the customers coming to your store. Keep a good number of songs or jingles in your playlist so that you can schedule the playing music as per the mood and need of the store. And, once you are comfortable with the soundtracks, you can try the new one as well.

The customization is a must

When you are scheduling your non copyright music, you can add some generic soundtracks to break the monotony and some focused soundtracks once or twice in the same time slot. When you have the customized music in your playlist, you can make your customers listen to the messages and deals that you want to convey to boost sales.

Plan ahead of time

For any special occasions, festivals, or events, do the scheduling of music beforehand because this will let you save your time and chaos when you will be busy handling the other crucial necessities of making the occasion special for your staff and customers.

Get OOKA Radio services for store background music and have the best customized and non copyright music devised, especially for your store. With a diverse playlist for your own radio, get the required boost in the sales by driving in more number of customers to the store.

Source:- https://ookaradio.com/the-introduction-to-scheduling/

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Ooka Radio, an ultimate brand of your personal Instore Radio giving customized music for Retail Stores, Malls, etc. enhancing your branding and sales. An unlimited business using Jingles & Free Trial to experience the centralized control, all with Ooka Radio. Visit our website for more information: https://ookaradio.com/ Or Call us at 9646210004

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Ooka Radio, an innovative branded In-Store Radio revolution for the retail world keen to embrace the advantages of the technological advancements to boost sales, market leadership and connect with generation next.An initiative that brings the new talent on board for the music world. It is time “Your private branded Radio” centrally managed from one single dashboard.

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Jingles- Your secret weapon for advertising

From tip-to-toe for almost every product, growing up everyone has had their share of acquaintance with jingles. And, some of them might still be so fresh in the memories that maybe, right now you are remembered of one. Jingle Creators keep the idea of long-lasting effects in mind while creating the Business Jingles. Jingles still have the power to overpower the customers’ senses and make them buy the product and this is the reason why multiple retail stores are playing jingles in their Instore Radio. And, now jingles are being used widely to promote the brands and reach out to the targeted audience of the business. Here’s how jingles can prove to be your secret weapon.

The catchy jingles get stuck in the memory

When jingles are written, they are made to be catchy and easy to remember, like till date we remember the nursery rhymes taught to us. And, Business Jingles are derived in a way that they stuck in the customers’ heads when they hear it in the store, and when the jingles circulate in the head, the customers will be ought to try the product and will end up buying it. This will also, lead your brand to be on the consumer’s top list now and in the near future as well.

The function of repetition

Remember the times when the same jingles used to be played on the radio and are stuck in the minds to date. Jingle Creator uses this technique to create jingles that have the effect which is long-lasting and can pop-up at random times in your consumer’s memory. Generally, the jingles that are short tend to be more remembering and also the frequency of the ingles played should also be taken into consideration. The rhythmic pattern helps the brain to encode information easily.

The cost-effective aspect of jingles

In comparison to the other marketing and advertising forms, jingles are the most cost-effective form. You will not have to pay for multiple advertisements and you can make the frequency vary depending on how you want to promote your business through Instore Radio. Also, Jingles are not very costly to generate and produce. So, when advertising is cost-effective, you can easily go with it to promote your brand.

Get OOKA Radio to be the Jingle Creator for your brand, and have the best Business Jingles to play on your Instore Radio, because music is what stays for the longest time in the memory.

Source: https://ookaradio.com/jingles-your-secret-weapon-for-advertising/

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Does music influence the time you spend in stores?

50% of 16-24 year olds customers stay longer when the music they appreciate is played in-store.

Visit:- https://ookaradio.com/

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Things to be taken care of regarding the in store music

The world knows about music being a great influence on human behavior and the use of instore music can let you direct your customer’s emotions and thoughts in a particular direction, which can make them focus on purchasing the products. Though the playlist plays a vital role in the music for retail store, it should not be a repetitive one. It can also, lead to the customers forming a negative thought regarding the purchases and it might end up as a bane in your instore radio. So here are a few things that you need to take care of while promoting your business through music.

Repetition affects your mind

A typical type of music can make us behave in a typical manner. But, there is a thin line of difference between listening to a type of music again and again, and to know when it will no longer remain pleasing to the ears. So, one should be careful in choosing music as the way for in store radio and ensure that the playlist is not a repetitive one.

Variation is a must

When you the audience that you are targeting then, selecting the genre of music becomes facile. The playlist should be curated with the consideration that it is being utilized for music for retail store and should have variations in the tones and tempos so that the customers do not feel that the playlist is monotonous.

The worth of large playlist is worth it

Make sure the entire instore music that you are using to promote your business is licensed as you wouldn’t want to get penalized and give the public an idea that you were using illegal music, as it is going to tarnish the reputation of your brand.

The solution

In the entirety, all that matters is that one should be aware of the extent of repetition and its benefits, and should also know when to give  out variation so that the monotony breaks and the rhythm continues. Also, source your music to be legal and licensed to avoid being faced by penalties and formalities that might damage the reputation of your business.

Make OOKA Radio your partner for music for retail store with a licensed and customized music playlist devised as per your business. Get your instore radio with the instore music which is the best way to promote your brand and make sure your customers have a good shopping experience.

Source: https://ookaradio.com/things-to-be-taken-care-of-regarding-the-in-store-music/

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Instore Radio...A customized Branded Music for Stores, Salon, Restaurants, Hotels, Gyms, Retail Outlets.

Visit:- https://ookaradio.com/

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How to pick the best background music for shop?

What do you think how will you be able to bring in the customers to your store, when they can buy the same things by sitting in their comfort zone? One of the rebuttals to this can be good background music for shop at the helm of in store radio. When the customers walk in your store, everything should be perfect be it the normal music or the store background music, all that matters is that the customers should have a good purchasing experience. But, picking up the best music for your store can be a hassle, so here are a few things to be kept into consideration for choosing the music for your store.

Your targeted audience

Make your marketing team involved in the discussions and figure out the personas that you will be targeting through the music or specifically, store background music. If you are targeting the younger generation, go for a little tempo, and if the older generation is being targeted go for a tempo which is slightly low. This will help you in getting better audience engagement.

What product are you endorsing?

Dig in deep in your product line and evaluate the needs and demands of your products for promoting it. Know how the consumers would want to be felt with your product around them and then you will automatically have sumptuous options for the background music for shop, and you can easily prepare a long playlist for your customers.

Your business goals

Going by your business goals will help you in making smarter decisions. One should stick to the aims and motives of the business and should incorporate those ideas in the playlist that will be devised to bring in more customer engagement. The instore radio should be pleasing for the consumers while being a boon in promoting your products.

Make sure it is free from legal formalities

The music that you choose to be played in your store should be free of all the legal formalities and you should get a proper license for the entire playlist of the in store music because if you are noticed playing illegal music in your store, there are a good number of chances that the reputation of the business can get tarnished.At OOKA Radio, get the customized background music for shop and instore music devised with the considerations of your business motives and product endorsements. Get the in store radio without worrying about the legal formalities, and gather the zenith of customer engagement.

Source:- https://ookaradio.com/how-to-pick-the-best-background-music-for-shop/

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OOKA Radio helps you to skyrocket your business

Grow your business with ooka radio, we provide you the customize in store radio, Background music for shop, business jingles and much more. It will help you in promotion and to grow your business rapidly.

Visit:- https://ookaradio.com/

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Ways in which in store music affects the shopping experience

Music has been ever since the time of lullabies to war chats, from raps to soulful classics, it has always been there for a purpose in human life. And, by each passing day, the music has evolved, but its influence stays constant. Talking about psychology, music too plays a vital role in influencing human psychology. In today’s world retailers through their in store music, has made a mark on the shopper’s attitude, which in turn has to the escalation in the sales. In store music has also been a boon in keeping the sanity of mind of the staffs intact as it keeps them refreshed with the music played in the background.

The science factor

The scientific results show that if the in store music targets the brain areas that release stress-response chemicals like adrenaline and cortisol and the ones that release happy hormones like oxytocin then, causes the shoppers to act and take decisions differently. In store music attracts people’s attention towards the information being given through it and makes them think accordingly.

The effect on the waiting time

People who tend to listen to good music while waiting in the queue or even talking to the associates have given a positive response about their experience.  In store music does the same, it makes the waiting time also go by with the music that changes its tempo, frequency, and pitch. Thus, the customers do get frustrated while waiting in your store.

In store music sets a purpose

The type of in store music being played in your store can change the way the customer thinks about the social environment of the store. The in store music makes the customers feel more confident in their shopping choices. The engagement of pleasurable and emotional centres of the brain by the in store radio can make the customers feel positive about their experience at your store, in the entirety.

The genre of music affects the shopping decisions

It is devised by the surveys that playing in store music which is specific to the genres of the store have led to the rise in the sales of the store. So, it becomes important to be specific when you are choosing the genre for you in store music.

Give your customers the best shopping experience with the in store music by OOKA Radio. Get the customized in store music for your stores conveying the necessary information and promoting the brand. Let the beats and tunes be your deviser for brand promotion.

Source URL : https://ookaradio.com/ways-in-which-in-store-music-affects-the-shopping-experience/

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What is the importance of instore Audio Advertising?

What is the importance of instore Audio Advertising?

The perks of discounted products

One of the wondrous ways to promote your business to the customers is delivering a discount on your products, but using this technique extensively can get you an impression of being a low-priced store. The key point to keep in consideration is that when you are presenting discounts on retail radio, make sure it is attractive for the customers.

Tell your customers about the flash sales

Flash Sales is one of the best ways to sell out the surplus product, but the customers should be informed about the sale beforehand. The duration and details of the flash sales should be well put up in the store background music to grab the attention of your customers.

Announce various product giveaways

Everyone gets attracted to the freebies, plus it gives your customers the chance to use and try your products, which could lead to a hike in your sales by presenting it on the custom radio of your store. Remember to present all its detail in a catchy advertisement on retail radio.

Giveaways of loyalty points and coupon codes

Make a creative ad or jingle on the store custom radio regarding the redeemable coupon codes or loyalty points, to build up a strong base of customers. Coupon codes have less effect as that of loyalty points, which gives the customers the option to use them later on.

The types of announcements

Going by the informational advertisements, the customers will get educated about the offers, sales, and discounts with the help of store background music. One can also choose voice overs to display special offers based on the occasions like Christmas, Diwali, or New Year, and the repetition and choice of voice should be taken into consideration before going for the voice overs.

How will it help your customers?

Your customers will be getting every information which is required while being on the shopping spree. The advertisements on the custom radio for your store will help your customers to buy more efficiently and take better decisions based on the advertisements on the store background music.

With connecting to OOKA Radio, you can enjoy the benefits of instore audio advertising. We keep into consideration every small detail given by the client, and then devise a custom radio for the store, to bring in more potential customers. Retail Radio by us is an amalgamation of your inputs and our outputs.

 Source URl : https://ookaradio.com/what-is-the-importance-of-instore-audio-advertising/

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With innovation in technology, audio marketing is the need of the hour

As humanity, we have constantly added “convenience” to our lives with technology. 40 years back we listened to music on bulky record players, but today we can stream it on our devices. (as tiny as our earphones)  

Sounds impressive right? In just 40 years, the technology by which we consume audio has completely evolved.  

Earlier, we had to choose from a handful of songs on cassettes, but today we have access to unlimited songs on the internet. So it is right to say that audio consumption is more convenient and cheaper than ever today.  

Since the audio technology is more convenient, it has opened doors for multisensory marketing. Marketers today have more ways in which they can influence people, especially when it comes to i​n-store marketing or retail marketing.​      

And in this article, we’re going to talk about In store Audio Marketing and why it’s important.  

Why Instore Audio Marketing is the need of the hour for retailers?  

We all know that the biggest threat to retail stores is the rise of e-commerce and mobile shopping. In the age of e-commerce, retail businesses are struggling to provide value to people. It’s hard for a retailer to beat the convenience which mobile shopping provides to the customers.  

Today, we also know that traditional ways of marketing are not enough to keep the wheels of retail business spinning.

They are becoming absolutely obsolete!

Banners, festive deals, lucrative discounts, and great offers...retail stores just can’t rely on these anymore. Their competing e-commerce portals are filled with offers and discounts and provide a better value to customers.  

So what can be done? Instore marketing game can be improved.  

Since Instore Audio advertisement is a form of multisensory marketing, it can enable retail stores to trigger a response from people. And the fact that audio technology has become so convenient, every store must invest in it.  

Here’s why.  

Enhanced brand recognition

Just like visual branding, audio branding has also become relevant in today’s time. And for audio branding, there’s no better tool than an Instore radio. Retail stores can get their own branded radio from a music management company like Ooka, and customize it according to their needs.  

Having an instore radio can elevate the customer’s in store experience like none other. It can build recognition for the brand in the minds of people over time with minimum effort.

Brands with multiple retail outlets can use audio branding for creating a seamless experience for customers. No matter which store people walk into, the distinct audio should remind people of their brand. Isn’t it amazing?

The perks of having your own branded radio

Instore radio is an innovative and modern solution for managing audio inside retail stores. It can help retail store owners in many ways:  

Personalized Jingles & Music

When you have your own instore radio, you can enjoy the liberty of playing your own jingles and music. You don’t have to rely on the mercy of public radios or internet sites to play music. There can be separate playlists for a separate time and occasion to maximize the impact of music.  

Amplifying Offers

With an instore radio, amplifying offers will be easier than ever. You can make announcements at any time you want and let people know about the offers you’re running. And the best thing is that these announcements can be made in a fun and creative way with an instore radio.  

High Quality & Legal Music

Do you know that playing music straight out of the internet can get you into legal trouble? With an instore radio, legal hassles are eliminated forever. You can play high-quality legal music because your music management company is paying royalties to the artists.  

Retailers, it’s time to make a switch

From traditional ways of marketing to smart ways of marketing - it’s time for you to make a switch. Otherwise, you will be left behind in the age of mobile shopping.  

A branded radio will not only improve the atmosphere within the store but it will also your credibility among people.  

But that’s not the only reason why you should make the switch from traditional marketing to modern marketing. A smart solution like instore radio can also increase the purchase ticket size of the customers. Find more about it her​e

So are you ready to step up your instore marketing? If yes, Ooka Radio is the music management company you need for a branded radio. We’ve equipped 3000+ stores with Instore radio in 380+ cities across India.  

Contact today for getting started with your own radio!  

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Why are Jingles great marketing and brand promoting tool?

If you are perplexed in finding a sure shot advertising solution the think of jingles playing in the advertisement for your store and grabbing the customer’s attention. The noticeable point of your in store music encompassing jingles is the way it leaves the impact on the customers. Amongst the music management companies, OOKA Radio has devised the tune, intros, and outros for various commercial stores, as well as for the branding of stores. The experience to create a jingle in itself becomes rewarding when it’s going to get the brand promotion to a higher level, and when we talk about music promotion, jingles certainly stand out. Now going by the points, here is a checklist of reasons that why are jingles the best-suited option of music promotion for marketing.

Jingles are a good attention-seeker

Jingles are interactive and engaging in nature. The creation of jingles is done by keeping into consideration the impact it will have on the customers. Engagement of the customer in what you want to convey and the offers is best done through jingles, and multiple music management companies customize the jingles as per the devoir of the brand.

Jingles have a massive effect on the mood

Music influence people in a way that nothing can beat. Instilling excitement for your brand and offers is an important aspect, which is taken care of by jingles very well. Choose the beat and tune, which lifts up the mood and proves good in terms of music promotion.

A marketing tool which represents you and your brand

The importance of the choice of music that is to be used for brand promotion exists because it, in a way, is representing your idea and the brand name. And, if the music does not meet the standards, then, the brand automatically suffers a back foot. Remember your in store music is there to bring in more customers, and not to make them take a step back.

Brings in the potential customers

Jingles create an emotional connection between you and your customers. If the customers feel connected to your offers or brand, they are sure to bring in more customers and revisit the store for their needs. Make sure to choose the music which is in high regard with the brand association.

Connect with OOKA Radio to personalize your customer’s experience of being at your store, while promoting your brand by inculcating jingles in your in store music. Being one of the music management companies, we deliver the beats and tunes for every aspect and need.

SOURCE:- https://ookaradio.com/why-are-jingles-great-marketing-and-brand-promoting-tool/

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How music and retail go hand in hand?

A very common question that arises is whether music is a crucial part of a retail store or not? The rebuttal turns out to be affirmative in case of in store advertising. Having your own radio in the retail stores have shown a hike in the sales along with strategic brand promotion. The involvement of in store radio leaves a long-lasting impact on the customers, which in turn leads to more sales and driving in of potential customers. Music has always proved to be a boon in grabbing the person’s attention and converting it into interest. Using music as an advertising tool for your brand is a sure shot! Let’s check how music and retail go hand in hand.

Strikes the sense of hearing

Human’s sense of hearing is the most overpowering of all the sense and is known to grab the attention frequently. And, music is known to be pleasing to the ears. The concept of in store radio will get the attention of the customers, and make them focus on the idea of your business, deals, and offers to lead to a considerable hike in the sales, and will also prove to be a boon in driving more potential customers to the store.

It builds the right atmosphere

With the increasing competition of e-commerce, the quality of shopping at the retail stores is becoming crucial and is a pointer in differentiating you from your competitors. Having your own radio in the stores creates a positive vibe and refreshes customer’s mind. To let him/her shop with a peaceful mind. Analyzing your store’s ambience is a must before getting the entire radio curated for your business. You can go for some pop music or delve in the peaceful rhythms of slow music, depending upon the store’s vibe.

Increased productivity of the business

An effective strategy of music is wondrous in increasing the productivity of the business. Be it the productivity of the staff, or the productivity of the sale, music helps in escalating all sorts of productivity. Music has scientifically proven to increase the work time and engagement of the employees while letting them finish their tasks at a much faster pace. In store advertising keeps the ambience engaging and interactive throughout the day.

Connect with OOKA Radio to get the customized in store radio to bring in the concept of in store advertising to your store. Get your own radio curated with all the specifications of your business and celebrate the brand promotion and sales hike.

SOURCE:- https://ookaradio.com/how-music-and-retail-go-hand-in-hand/