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@orgcommunity2015
Why Association Leaders Are Turning to .orgSource for AI Strategy
Because AI success requires more than a polished pitch deck. Every association leader I speak with is hearing some version of the same message right now: “We can help you with AI.” The pitch decks are polished. The framework looks impressive. Pricing is often significant. And in many cases, the consultants delivering those presentations only began using the word “AI” in a serious way sometime…
Future-Ready Leadership Means Making Hard Decisions Before the Pressure Forces Them
There is a pattern I see often in organizations that feel stuck. Leaders know something is not working. They can see the strain. They can feel the drag. They know a process is outdated, a structure is too heavy, a team is overloaded, or a strategy has lost momentum. And yet, they wait. Not because they are careless. Not because they do not care. But because hard decisions are hard. They…
The Organizations That Will Win Next Are Fixing Work, Not Just Buying More Tools
Association leaders are under pressure from every direction. Do more with less. Modernize the organization. Improve the member experience. Support staff. Use AI. Move faster. That is a lot. And yet, many organizations are still responding the same way they have for years. They buy another tool. Add another platform. Start another initiative. Layer another expectation onto already stretched…
Your Board Says It Wants Innovation. Does Your Organization Actually Support It?
Many association leaders are hearing the same message right now. We need to innovate. We need to modernize. We need to think differently. We need to stay relevant. That sounds good. It sounds forward-looking. It sounds like leadership. But there is a problem. In many organizations, the language of innovation is stronger than the conditions that actually support it. That gap…
Association Leaders Need an AI Plan, Not Another AI Pep Talk
By now, most association leaders know AI matters. That is no longer the question. The real question is this: what are you actually going to do about it? Because right now, many organizations are stuck in one of two places. They are either cautiously circling the topic, waiting for more clarity, more examples, more certainty. Or they are jumping into tools without a clear strategy, hoping…
Staff Augmentation Is Not a Shortcut. It Is a Smart Leadership Move When Capacity Is Breaking
Many leaders hesitate before bringing in outside support. They worry it will look like weakness. They worry it will signal that the team is not capable. They worry it will raise questions about planning, priorities, or budget discipline. That hesitation is real. But here is the bigger risk. Waiting too long to bring in support when your organization is already stretched thin can cost far…
The Upskilling Gap: Why Some People Jump into AI and Others Freeze
Upskilling has always mattered. But right now, with AI evolving faster than most organizations can update job descriptions, a clear AI upskilling plan has become a survival skill, not a bonus. Here’s the part leaders rarely say out loud: AI is exposing the gap between people who learn by exploring and people who learn by being told what to do. And that gap is shaping performance, confidence, and…
Building Future-Ready Associations Starts with Trust
Future readiness starts with trust, but that’s where most transformation efforts break down. Future-ready plans fail for one painfully simple reason. Your team doesn’t trust the change. They have lived through “transformation” that felt like extra meetings, extra tools, and extra work, with none of the promised relief. So, when leaders announce another modernization effort, staff do…
AI Can Make Your Research Faster. It Cannot Make It Truer.
And that’s the trap associations are walking straight into. Look, AI is delivering real value for preliminary research right now. Scanning trends, summarizing documents, pulling themes from member feedback, getting teams past the blank page. We’re seeing it work. But the second you mistake AI’s output for the finish line instead of the starting blocks, you’ve lost something…
AI Just Solved the Public Content Debate—Now What?
What ChatGPT Health Means for Medical Associations For years, medical association leaders have debated: How much medical content should we share with the public? That question was just answered—loudly—by OpenAI and Anthropic. Last week, OpenAI announced ChatGPT Health, a dedicated experience for people to engage with AI around their health and wellness. The data? Astounding: 230 million users…
Digital Culture Isn’t Optional—It’s Your Competitive Advantage
Why your tech investments won’t matter if your mindset is stuck in 2009 You can buy every tool on the market. You can implement the best AMS, CRM, LMS, CMS—and throw in a chatbot, too. But if your culture is still operating like it’s 2009? None of it will matter. Let’s be honest. Digital transformation isn’t failing in associations because of bad tech. It’s failing because we’ve made culture…
The Myth of Member Loyalty—and What Actually Drives Retention in 2026
Spoiler: It’s not your dues discount or annual meeting Let’s get real about something we don’t talk about enough in the association space: Member loyalty isn’t what it used to be. And pretending it is? That’s costing you relevance—and revenue. For decades, associations have relied on an assumption: “If we offer enough value, members will stay.” But here’s the truth: Value isn’t the issue. The…
25 Years Ahead of the Curve—and Why I’m More Concerned Than Ever About Relevance
Reflections on digital transformation, leadership, and what comes next for associations I’ve spent the last 25 years standing at the edge of what’s next. When many association executives were still wondering if the internet was a fad, I was already helping organizations rethink how digital tools could transform member relationships. When cloud computing emerged, I was leading conversations…
AI is Coming for Your Assumptions—Are You Ready?
Why association leaders can’t afford to ignore the future anymore Let’s start with the uncomfortable truth: Many associations are still operating as if digital transformation is optional. It’s not. Artificial Intelligence (AI) isn’t a distant disruptor lurking on the horizon. It’s already changing how your members live, learn, and work. If your organization isn’t adapting alongside them,…
Digital Dexterity: The Skill Your Association Can’t Ignore
You invested in the platform. You launched the tools. You checked the “digital transformation” box. But something’s still off. Systems don’t talk to each other. Staff rely on workarounds. Member experiences feel… clunky. Sound familiar? The problem might not be your tech stack. It might be your team’s digital dexterity. What Is Digital Dexterity? Digital dexterity isn’t about coding or…
If Everything Is a Priority… Nothing Is.
Another board meeting. Another strategic planning session. Another list of 27 “must-win” initiatives. Sound familiar? You’re not alone. In fact, one of the biggest barriers to progress in associations isn’t a lack of ideas—it’s too many priorities competing for limited attention, resources, and time. When everything is a priority… nothing actually gets done. Strategy Should Give You…
Stop Chasing Trends. Start Solving Problems.
There’s a new tool. A new platform. A new webinar on “emerging tech” almost every week. The noise is loud. And if you’re like most association leaders, you’ve probably asked: “Should we be doing something with AI?” “Do we need a new platform to stay competitive?” “What’s the next big thing we can’t afford to miss?” Here’s the truth no one wants to say out loud: Chasing digital trends…