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What is SEM or Pay Per Click (PPC)?

PPC Services by IBRANDtech: Pay-per-click (PPC) is an internet marketing approach in which advertisers are charged a fee each time one of their adverts is clicked. It's essentially a means of purchasing visitors to your website rather than trying to "earn" them organically. 

One of the most common types of PPC is Search Engine Marketing (SEM). Search engine marketing is the digital marketing strategy that is used to increase the visibility of your website in the search engines result page (SERP). It is the paid search engine marketing where the different types of businesses pay search engines to show their ads in the search results pages.

The types of SEM services are- 

SEARCH ADVERTISING- Search Advertising forms an integral part of our SEM services. We have on offer, customized search advertising that is targeted towards generation of more qualified leads for our clients.

VIDEO & DISPLAY ADVERTISING- Effective targeting is what we achieve, by making optimum use of the display advertising channel. Display advertising is a proven technique that comes in handy for faster brand building.

SOCIAL ADVERTISING- Social advertising on all the leading social media platforms is what we do, to increase brand awareness through a wider and more penetrative reach. Connect with the customers directly!

Which is the best Company to provide SEM services?

IBRANDtech, a premier PPC Agency provides PPC services in Pune. We help organizations to grow their business and generate leads through PPC services. IBRANDtech has, on offer, the best PPC services in Pune. We assist organizations in their business growth, and lead generation through PPC and ORM services. 

The provider of PPC Services in Pune, presents a golden opportunity for its clients to promote their products and services on popular search engines such as Google, Yahoo etc.

How Does IBRANDtech work?

Market study and survey - Intensive market study to find optimum keywords that would boost your ranking

Design and execution of campaigns - Designing and implementing social media platform dedicated campaigns

Continuous monitoring and analysis - Ongoing analysis and monitoring of SEM campaigns to ensure desired results.

Customized SEM strategies that will bring you the desired results

Brand promotion and reaching out to a wider audience using techniques and strategies such as Pay Per Click (PPC) ads that are designed with the help of Google AdWords. That, as a part of our PPC services in Pune.

As a part of the SEM strategies at IBRANDtech, it make use of the Search Engine Optimization (SEO) techniques along with the paid advertising strategies, to be able to get effective and faster results for the business.

Setting up campaigns with a high ROI, matching the expectations of clients

Implementation of strategies and techniques that will bring maximum ROI for your marketing budgets

Targeted SEM solutions, exclusively designed keeping in mind your business needs

Targeted SEM solutions keeping in mind your budget and business requirements

A team of qualified and certified experts, to cater you with the best and optimum SEM solutions

Dedicated search engine specific brand building and brand promotion

Right perception creation and building by having your business listed on popular search engines like Google, Yahoo etc.

Result oriented and proven SEM services for your business

Market Research and Analysis : We carry out a comprehensive market study in order to understand the latest trends and demands to aid a better ranking for your brand.

Campaign Design and Execution : Expertise in designing and execution of social media platform dedicated campaigns for Facebook, Twitter etc., in addition to PPC ads that are designed with the help of Google AdWords etc.

Ongoing Analysis : For ensuring that the SEM campaign is delivering the desired results.

Reporting : Providing timely updates specific to the ongoing project and the deliverables

IBrandtech serves its services to a number of industries such as healthcare, Finance & Insurance, Ecommerce, Media & Advertising, ISV’s, Telecom, Consumer Durable, Professional Services, Travel, Research, etc.

Benefits offered by SEM- 

Talking about the benefits, Search Engine Marketing solutions from IBRANDtech would facilitate an improvement in your business’s online visibility via an increase in search engine rankings, creating authority in your domain, and enhancing brand awareness. We happen to adopt a strategy that converts clicks and page views into profits for your business.

After all, perception can either make or break your business/brand. Literally! Associate with us, as we make it possible via our (Pay Per Click campaigns) PPC services in Pune.

Faster brand awareness in search engines

More number of targeted leads

Greater visibility

Helps to target ads in the light of locations and languages

With the help of SEM, one can persuade consumers to choose their products/services over the others

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IBRANDtech provides best PPC services in India & Pune. We help organizations to grow their business & generate leads through ads campaigns.

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How can SEO Benefit Your Business? Best SEO Company in Pune

Assured Brand and Perception Transformation : So, join hands with the top SEO service provider in Pune, and watch the perception of your brand transform like anything. It’s SEO services from the best SEO company in Pune, that will create the magic!

SEO means search engine optimization is the process of increasing quality and quantity traffic to your website. The good SEO techniques improve the visibility of your website in the search engines result page (SERP). The better visibility of your web pages in search results, the likely to gain the attention and attract more customers to your business.

The SEO techniques includes-

Review of your website content and structure- The review of the website includes the analysis of the website to check how it is performing on the search engine. In this method, the website is reviewed to check the site speed, navigation, responsive time of the website, content on the pages, technical developments, link structure, etc.

Keyword identification -Keyword research is the process of identification of keywords that would prove to be effective for your business. This process involves the research of the keyword related to the topic, popularity of the keyword, ranking difficulty and so on. The main elements of the keyword research are relevancy, authority and volume. 

On-page & off-page SEO- The SEO techniques provide the website visitors with an optimized and enriching on-site experience. Implementation of SEO strategies and techniques combined with the on-page and off-page SEO would help your business transform into a top brand listed on all the major search engines. Some of the on-page optimization techniques are creation of user friendly content, image optimization, URL optimization, internal link, etc. Some of the off-page optimization techniques are forum posting, guest posting, social bookmark, image submission, press release submission, brand building, etc. Read More- SEO Company in Pune

Local Optimization - This includes a prominent appearance on the local search results, and makes available for your customers the information they are looking for.

 Website Competitive Analysis- This technique involves an in-depth review and analysis for knowing the strong points and shortcomings of your website. This would help to extract the areas on the website, where optimization is required. SWOT based competitor analysis is done to ensure business growth.

Benefits offered by SEO

Cost effective SEO solutions for Branding and Perception creation of your business

SEO would help your business become a top brand listed on all the major search engines

Take your business far and wide so as to reach your prospective customers which would lead to increased sales and revenues.

Implementation of latest proven SEO strategies and techniques to promote your brand

Be the face people want to see

Positive branding using SEO

Searching for a result-oriented SEO company in Pune? 

IBRANDtech is a popular digital marketing company from Pune, that will deliver the desired results for you. IBRANDtech is the best SEO company or agency in Pune which helps businesses to increase online visibility by using top SEO and digital marketing services.

SEO services from IBRANDtech, an SEO company in Pune, are purely based on implementation of natural and organic SEO techniques and strategies, to create a long lasting desired perception in the minds of your customers.

“Having a website but not doing SEO is a crime today. It is as good as not having a website!” SEO is the highway, if your destination is Brand building and Perception management.

For providing top quality and result oriented Branding and Perception based SEO solutions, we have a team of experts who happen to be creative in their approach, dedicated, result oriented and all that you would expect of them

A sure shot increase in traffic

Better ROI as compared to the normal advertisements

SEO induced results happen to be permanent

Brings about an increase in the leads and sales

Helps create and build trust and credibility

 IBRANDtech Approach and Strategy

 Keyword Research : Keyword research can be without a doubt called the starting point of SEO. IBRANDtech possesses the required skills and experience for setting up an effective keyword strategy for you

 Competitive Survey and Analysis : Essential for weighing your competitor’s strengths and weaknesses against yours. Ensures that you stay ahead of your business rivals

 In-depth Website Analysis : For knowing the shortcomings of your website, and areas where optimization is required

 What better than a leading SEO company in Pune like IBRANDtech?

 Affordable and Effective SEO Services : Affordable and effective SEO Services do not fall from the sky. What’s involved is a long haul methodology and process to get the best possible outcomes, which keeps on advancing along with search engine metrics. So, it's always wise to seek professional help, especially in a specialized field like Brand and Perception Management using SEO.

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IBRANDtech is the best SEO company in Pune which helps businesses to increase the online visibility by using proven SEO strategies.

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Brand & Perception Management Services | Digital Marketing Company

“Your brand is what other people say about you when you are not in the room.”

Brand Perception management is a dedicated Online Reputation Management (ORM) service that offers result oriented solutions to its clients. It includes branding, perception building, and business development. 

Reviews Management

What are reviews?

Reviews can be termed as any comments expressed about your services or product by an individual who is not associated with your business in any manner, in short, a third person. Usually, the intention is to provide feedback.

Following are some of the places where you can look out for your business’ online reviews-

Social Media sites

Review sites

Forums

Online blogs

What does IBRANDtech offer?

Customer reviews are the direct reflection of what perception people have about your brand.

Perception is characterized as a psychological impression about a thing based on its understanding gained through the senses. In addition to our comprehension of what a brand is, Brand and Perception Management is the manner in which customers translate a brand in the light of their interaction with it. In simple terms, it’s the way in which buyers think, feel, and respond to a brand depending on their experience.

This definition perfectly describes the relation between reviews and Brand Perception. While positive reviews would help in desired perception building for your brand, one negative review has the power to ruin it all!

IBRANDtech being one of the best ORM agency in India, IBRANDtech has got the desired expertise and experience to help you create a strong perception for your brand, by handling (negative) undesired reviews on the following sites:

Google Reviews(Google my business)

Mouthshut

Glassdoor

Zoomato

Tripadvisor

Yelp

Trustpilot

Quora

So, no need to be stressed out about the reviews. Just associate with us, and IBRANDtech will take care of everything related to reviews for Brand and Perception building, as a part of its Review Management services. IBRANDtech will not let undesired reviews affect your brand. That’s our promise!

Comments Management:

What does one understand by the term comments?

In the context of a business, information coming from customers straightforwardly, regarding the fulfillment or disappointment they felt or experienced, with respect to a service or a product. Customer complaints and comments received by a company prove to be a vital asset for enhancing and tending to the requirements and needs of the customer. This eventually contributes to perception creation and brand building. Such information is obtained through channels such as online forums, oral surveys, Emails, telephone calls made by the customers etc.

Do Negative comments prove to be bad for business?

Not really! How you go about handling them is what makes an impact on your business.

While Positive comments help in building brand loyalty, trustworthiness, it isn’t entirely true to state that negative comments have a negative impact on your brand. Word spreads rapidly on social media platforms and answering promptly to customer issues and negative comments holds equal significance. Numerous real-time examples of businesses resolving customer complaints demonstrates that quick, mindful responses for negative comments helps to create an excellent brand image.

Tending to constructive customer complaints received for your products and services serves to be a good opportunity to comprehend your shortcomings as a business. Dealing with these concerns mindfully demonstrates that you care about your customers and in this manner create brand loyalty. Keep in mind, a Negative comment affects your brand image negatively, if tackled in a poor manner.

So, leave this job to professionals like ‘IBRANDtech ’.

Comment Management Services from IBRANDtech:

Experts at IBRANDtech would help your business deal with Negative comments on platforms such as YouTube, Facebook, Vimeo, Negative Message Board Posts etc.

Our team would make use of the latest tried and tested techniques and strategies, to facilitate Comment Management for your business.

IBRANDtech’s Comment Management Services will benefit you in the following ways,

Handling and protection from negative and destructive comments

Spreading positivity through positive brand building

IBRANDtech strive to give your business a better customer experience to build awareness, trust and loyalty for your business.

Customer Satisfaction

What is customer satisfaction?

Customer satisfaction directly refers to the perception/opinion that customers have about a company/organization/brand, when their expectations have been met or surpassed over the entire life-cycle of a service or product. The accomplishment of customer satisfaction prompts product repurchase and loyalty towards the company.

Customer satisfaction and Brand Perception

It requires constant attention and efforts to keep up high levels of customer satisfaction. With the markets becoming smaller, organizations are striving to maintain high customer satisfaction levels and maintain their existing customers instead of allocating extra resources to pursue potential new customers. The fact that it costs five to eight times the amount to win over new customers than to clutch on to the existing ones is critical to understanding the trend towards benchmarking and keeping a track of customer satisfaction. A satisfied customer is directly proportional to changed brand perception.

IBRANDtech's Approach

When IBRANDtech takes into consideration Branding and perception building, the purpose of customer support is getting to know the customer complaints and resolving them before they go on to become major crises. This involves the setting up of lines of communication with circle of customers.

In majority of the cases, incorrect perceptions are born owing to failure in handling customer complaints on a timely basis. As you might be knowing, a proactive approach towards image and perception creation consists of providing unending customer support.

Being associated with IBRANDtech , which is amongst the best Online Reputation Management  agencies in Pune, your ONLINE REPUTATION is in SAFE HANDS.

Your business reputation and perception is our pride! We will maintain it at any cost.

SATISFIED CUSTOMERS = POSITIVE BRAND PERCEPTION = SATISFIED CLIENT… is what IBRANDtech preach !!!

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IBRANDtech helps you to create a positive perception of your brand that ensures more and more customers for your business.