word on the street

Word on the street is dedicated to providing crazy, interesting and inspiring articles trending on the web. This blog is part of project BrandBa.sein cooperation with Lund University’s International Marketing & Brand Management

[ourwordonthestreet]

Last day for our blog and we want to show you something inspiring. This is John Carpenter who became the first winner of one million dollars in US version of “Who wants to be a millionaire”. Our team thanks you for the amazing support and hope that you enjoyed reading our blog the same as we did writing it! This is the perfect way to finish it and we feel totally inspired by this guy who showed the example of how to win and do it with style!

We wish you the same; whatever you do… do it like a boss and make impression! Cheers, folks, and enjoy the video!

P.S. last comments and thanks notes from all team members will be published tomorrow! 

[ourwordonthestreet]

Two advertising agencies go head to head to accept the impossible challenge of proving to the public why Facebook is uncool...

Using hilarious concepts, the two ads take different approaches on why Facebook is uncool...but are you convinced to switch off?

[ourwordonthestreet]

The world is as it is, men and women act in certain distinguished ways and some stereotypes are indeed true. But have you ever thought how our daily interaction would be if men acted like women and the opposite?

Actually we think that we would live in a much funnier world, where sensitive, vulnerable men would say "I love you" and tough, indifferent women would answer "thank you", eating pop-corn...

This video is absolutely brillant! Enjoy!

[ourwordonthestreet]

Sometimes advertisements can feel too, or at least this one can! This creative and innovative hair product advert gives the illusion that the advert is alive…As the train in Stockholm’s subway goes by the model’s hair becomes windswept. This is the promotional campaign for a hair care product that simply challenges the line between reality and advertisement. Check it out now and see how it works!

[ourwordonthestreet]

Let’s have a little play with words! Korean designer Ji Lee has played around with typography and recreated words to show their meaning. The idea can be easily adapted to brands and company logos or used as a visual tool to make presentations or reports more entertaining and engaging. So let’s not waste any more words and have a look at how they can be made even more charming!

Source: netodd.com

[ourwordonthestreet]

When D&G launched their video with Italian gestures, many thought it would go viral... But those poor fashion designers and their models didn't take into consideration that Greeks always have an answer for everything! 

Two brilliant minds: one Welsh and one Lithuanian, came up with the idea and employed a bunch of Greek "models" to spread the famous Greek gestures to the rest of the world.

In this video you can watch in a few short minutes the gestures and body language that will come in useful in many situations, particularly when getting in touch with a person from the great Greek nation. 

[ourwordonthestreet]

Fashion weeks’ time is here and the catwalks have been lit up with some very unusual designs. Fashion powerhouse Moschino, have created (and presented during Milan fashion week) fun and colourful outfits inspired by McDonalds fast food and some other famous snacks brands. The next big trend for Autumn/Winter 2014, or just a controversial take on these global logos? Did you get inspired by this idea?

Source: 5braskes.lt

Photos by: SIPA, Sipa Press/Scanpix

[ourwordonthestreet]

Most of us secretly create the kind of bucket list in our mind (for example, I will finally dare to jump to the sea from that cliff, or I will learn French, or even I will own that amazing pair of Louboutins). However, if we are not writing them down most of the time we forget them and creating others and forgetting them too. But maybe this is the real fun of these lists, keep dreaming? Or maybe putting the checked marks near each of the dreams and at the end of our days to see what an amazing trip through life you had? Well, it’s just up to you to decide.

Recently we found one more project from our beloved artist Candy Chang (the link to confession project is here). This time it is called “Before I die…” and encourages people to share their dreams and parts of their own bucket list. The project was held in more than 60 countries, where people were given few walls in certain public places and were able to write down what they want/dream/promise to do before they die. It was extremely successful and inspired the artist to publish the book “Before I die…” including these people’s dreams. Those are just few moments from this project, enjoy it, and maybe even put some more points to your own list. Feel free to share your dreams in the comments!

And our team is running to try that Italian recipe that we were delaying for few months already and put one more check point in our list! Have a nice Sunday, folks!   

[ourwordonthestreet]

Social media connects us with the world, friends, family, lovers. We share our feelings, experiences, interests and of course cute cats pictures. But do you feel that sometimes something is missing?  Coca Cola created social media guard to help us here. It takes the social from the media and puts it back to your life. And all in all its not about the Coke, its about the idea that social media should help us to connect with people, but not turn our life into one more social media platform.

So enjoy social media responsibly (and play with that fluffy pet you have instead just watching others doing it on Youtube)!

Cheers, folks!

[ourwordonthestreet]

Business can be innovative, serious, crazy…. Or sometimes too crazy! This is the new coffee that popped out in Los Angeles called Dumb Starbucks. And as the owner says it meets US laws and has the right to exist under this name. As Starbucks were quite critical towards this idea, the general public was much more welcoming and met this new idea (but with the same ‘old’ Starbucks design, coffees, prices and even logo) with quite a long queues on its opening and of course created an amazing buzz. We are still trying to understand if it’s an amazing business idea (or better to say re-idea) or just the Dumb joke, that caused a lot of jokes and attention. What do you think? Will you try Dumb Starbucks if it comes to your city?

[ourwordonthestreet]

Confessions: People say sharing their stories with others helps take stress away – “a problem shared is a problem halved.” Or maybe it is just too tempting to indulge some provocative details… Artist Candy Chang created a project which allows individuals to confess without judgment. Written privately in confession booths, the confessions are later put on the gallery walls for everyone to read, of course not knowing who wrote them and whether they’re true or fantasy. All in all there were over 1500 confessions collected and displayed. To stir your interest in this intriguing project, here’s a sample of the confessions displayed: “I stole over 15,000 from the company I work for” “I like porn more than my husband does” “I still love her two girlfriends and five years later” “I’m scared I’ll die alone…. “ Source: candychang.com More information about project: Confessions What would you confess?

[ourwordonthestreet]

Who doesn't know the famous red light district in Amsterdam? This and the coffee shops are the 2 main reasons that attract a huge number of tourists in the capital of Netherlands.

But this was a different night... The girls started dancing, men were whistling and smiling...

This show wasn't what everyone thought it would be... 

[ourwordonthestreet]

Some brands have such an influence on us that just by hearing their name we already imagine their product and its functions. One Russian designer - Ilya Kalimulin decided to play with brand names and created an unexpected series of products that represents the brand. However, the product is not one we would imagine. Ironic, funny and quite revealing, these are products that will probably never surface, but for us it’s one more opportunity to see these brands in a different perspective, and maybe get some inspiration too. So what do you think about Lipton cigarettes or Google ring game? Have you seen any other remade brand products?

Source: fastcocreate.com

[ourwordonthestreet]

Ok ok we are not relationships experts. And to be quite honest we are not even trying to be such a thing (just in case you got confused by few of our love/boyfriends/girlfriends related posts recently), however we think this is the topic that is very frequently in our daily lives and this is why we are sharing one more video that has a sarcastic edge; but let’s be honest, it shows a lot of truth, right girls? This is an amazing video about 5 things that women should NEVER ask their men. Promise you, it’s just hilarious!

[ourwordonthestreet]

Happy Monday! Mondays are sometimes a bit of a let down. We’re still in weekend mode and reminiscing the free time and good memories. So, we decided to find some sparkle to brighten up this day! And here it is – vibrant, neon and breathtaking portraits by Brazilian photographer Hid Saib. His glowing neon faces and colourful characteristics don’t let you look anywhere else. Another Brazilian photographer Sarah Leal has also presented a neon portrait series with two models posing together. Rebellious, sexy and inspiring, here they are to brighten up our Monday! Cheers!

[ourwordonthestreet]

How far would you be decided to go in order to help your best friend? 

How would you react if your friend called you in the middle of the night telling you that he is in some serious trouble in a poker table?

Would you go all the way, or the creepy mafia scenery would stop you?

We think that just a Carlsberg is not enough reward for this kind of sacrifice...

Watch this brillant video and share your opinion... Would you go till the end?

[ourwordonthestreet]

Love, love, love….Ever thought about how strange it would be to wake up one day to suddenly find a role reversal? Instead, you are facing guy problems, living life through their eyes, and vice versa. So, we were thinking how Valentine’s Day would look if the roles were flipped. And this is what we came up with… It’s funny to look at our actions from a different perspective. To end, we wish you nice and cozy love day and remind you not to forget to celebrate this day with a bit of irony!