Packaging Design

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We are Packaging Design Agency in San Diego, California. We provide innovative graphic design, including retail package design, logo design, advertisement design, packaging design, label design, marketing materials, and brochure design and branding services for businesses and products of all shapes and sizes. To get more info about packaging design visit our website www.liendesign.com

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Tips for Packaging Your Organic Products

As the world becomes more health conscious, shoppers are on the look out for organic foods. For these products to truly appeal to organic shoppers, the food packaging labels should be environmentally friendly as well. In fact, most will agree that packaging is an important aspect of what makes a product truly organic.

Let’s take a look at what elements should be included in packaging that aligns with the sensibilities of most organic shoppers.

Less is More:

To cut back on waste, organic packaging companies try to package using as little material as possible. Some opt for plain, labeled plastic bags over any type of eye-catching packaging. These clear bags also allow consumers to see the product before they buy it offering an added sense of transparency…no pun intended!

Tamper Evident Seal:

Producers and consumers are concerned about pesticides, herbicides and antibiotics getting into their food. A tamper evident seal is a great way to set their minds at ease.

Purity:

Consumers see organic products as being pure and better for their health, and they expect the same from the packaging. Soy based inks and recycled materials help enforce the purity of the product.

Quality:

Customers expect a certain level of quality from organic products and this should carry over into the packaging. Using higher quality materials, structures and finishes will help distinguish your products from the conventional, mass produced products your target audience is trying to avoid.

Visual Elements:

Organic products will be most appealing if their packaging is simple, yet elegant and exciting. High quality photos that show the health benefits the product has to offer are recommended as are ingredient call outs and natural color choices. Images and typography should be set in such a way that the design is uncluttered while nutritional qualities and features should be represented.

If you are in the organic food industry, you know how important it is to get the right packaging for your product. That’s why finding the right packaging design agency in San Diego is so critical. When it comes to the graphic design that is best for the packaging of organic products, Lien Design is highly recommended.

Lien Design is a graphic design branding agency based in San Diego, CA. Their years of expertise have established them as leaders in their industry. They are on top of the latest trends and they know what it takes to create a packaging design that will appeal to a target audience.

These days, people are looking for clean, natural products and they expect it to come in packaging that features these elements. Think of how you can provide minimal packaging that is non-toxic and environmentally friendly. Then look forward to the continuing success of your company.

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How Zero-Waste Packaging May Be Changing the World of Packaging Design

In this environmentally friendly world, we are doing all we can to eliminate waste. But can we actually get to a point where there will be zero waste?

Innovations in packaging design are working towards a world where all material used can be utilized reused and recycled, hence, zero waste. This will eliminate all discharges to land, water and animals that can pose a risk to the environment.

Although the concept of zero waste packaging is yet to be achieved, innovators are making efforts creating designs like plantable packaging, edible containers and nontoxic films that can protect items without creating any excess.

If zero waste packaging comes to fruition, it can be a money saving option for many companies. If the companies are able to reuse the custom design packaging, it will save them the initial cost of creating more single use containers.

Here is a bit about how the business model might work.

Companies who aspire to zero waste can create a shipping service where customers can deposit their used containers. Once the company receives the old containers, they can clean them and prepare them for reuse.

In an effort to move towards zero waste packaging and design, a company called Loop has been created. This is an e-commerce site that allows consumers to buy diverse products. The products they buy are sent in a reusable tote.

Once companies are done with the products, they send them back in the tote to be cleaned, sterilized and reused.

Other ways companies do more to embrace zero waste include the following:

· Opt for reusable pallet/pallet containment

· Use compostable materials

· Offer consumers incentives for returning or recycling their products

· Think of ways your packaging can be upcycled

· Minimize the amount of packaging you use

· Invest in packaging machinery that is geared towards zero waste

Of course, the zero-waste model comes with its share of issues. Some that come to mind include:

Labeling: Recycling labels tend to confuse customers. Often, they aren’t clear about which items are acceptable and which are not. If a zero-waste model is put into place, it may be difficult to let the customer know what to do with their packaging.

Customer Behavior: Many customers may not have the time to recycle their products. They may be too busy to go drop off a package to have it shipped back to the supplier. This can defeat the purpose of the model completely. Therefore, recycling must be made as convenient as possible.

Despite potential problems, many companies may be looking to conform to a zero waste model or to get as close to zero waste as they possibly can. But this can present major changes in graphic and design.

Having the right graphic design agency can get you through the challenges you might face in creating less wasteful packaging and Lien Design is highly recommended.

Lien Design is a branding design agency located in San Diego, CA. Their years of expertise have given them a handle on the latest trends and the most eye catching design. They can help you come up with packaging that is attractive and environmentally friendly that will help you bring in those conversions.

The world is getting more eco-friendly and companies must get on board with their packaging, products and manufacturing methods. What will you be doing to embrace this brave new world?

All designs and trademarks are property of their respective companies and are being shown for educational purposes only.

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Signs That You Might Need a Product Packaging Redesign

Your product packaging is crucial. It helps consumers instantly recognize your products making it an essential part of your brand identity.

Because your label packaging design is such an important part of your company’s branding, you must think carefully before making any changes to the design. However, factors can come into play making a redesign necessary.

Here are some reasons why you might choose to redesign your packaging.

It’s Outdated: Design trends come and go. For instance, bright colors used to be popular but now we are seeing a shift where more minimal designs are being favored. If your product features a package design that was popular years ago, it may be time for an upgrade.

The Product Formula Changed: Today’s world is becoming more health conscious and you may decide you want to include healthier ingredients in your product. Or you may decide on an ingredient change for any other reason.

A change in product formula will call for you to change your healthy food packaging design but it may also be a good opportunity to make other upgrades.

Company Rebrand: After companies are around for a while, they may decide to rebrand to freshen up their look and popular appeal. No rebrand will be complete without a new and improved packaging design.

PR Crisis: Sometimes a controversy arises which can be potentially damaging to a company’s reputation. A product redesign can be useful in showing the public you are changing and moving on.

Budget Constraints: If your company is tightening its belts, they may want to cut back on the costs of their product design. They may seek out less expensive materials and design options that will better suit their budget.

New Product Technology: Technology is constantly updating to make processes easier and more efficient and packaging design is no exception. If your company chooses to make a move to use new technology in your design, it is likely to be apparent in the appearance of the product.

A product design is a big move to make. If you are going to make a change to the appearance of your product, you want to make sure the new features still appeal to your target audience and don’t change the look of your product so that it is unrecognizable.

These changes can’t be left to just anyone. You want to be sure you are working with a trusted expert.

Lien Design is a food packaging designer based out of San Diego, CA. They are familiar with the ins and outs of packaging design and they will always provide a product that represents your brand well.

A packaging redesign is a big move to make. Find a trusted expert in the industry so you can be sure that every move your company makes will be for the better.

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What to Consider When Choosing Food Packaging Material

Written by Lien Design ©2019

If you are in the food industry, the material you use when packaging your products will be a major consideration. It must contain the food, preserve its quality against physical and biochemical changes, be an effective marketing tool and provide convenience to the user.

To determine if a certain packaging is right for your product, here are some things you will want to think about.

Packaging Design Cost:

A food company must maintain that delicate balance between a material that is high in quality and affordable. Buying in bulk can help save money, but it is not always feasible for companies to make such a big investment. Companies should also make sure the materials they are using will be available year round.

Product Security:

You will want to provide packaging that is as secure as possible so that it will maintain the quality of the food. Be sure it will not burst or become damaged while in transit. It should also be tamper proof and resist the absorption of foreign flavors.

Environmental Friendliness:

Using environmentally friendly packaging material can benefit companies in several ways. Not only are these materials kind to the earth, they are preferred by customers who have environmental concerns.

Branding and Marketing:

Remember that the appearance of your branding and packaging design will be a major factor in getting consumers to make a purchase. Be sure the packaging material you use is shelf-ready and stacks in an appealing fashion.

Also, make sure the packaging you use is consistent as this will make your product more easily recognizable and it will add to its integrity.

Manufacturing Needs:

Be sure to choose a packaging material that enhances the efficiency of your packaging plant. Use a material that is compatible with the machinery they have in place.

The Distribution of Your Product:

Your packaging will go through many hands and locations before reaching its destination. Therefore, you will want to choose a material that will not be affected by varying climates. If the product will be handled by multiple individuals, a flexible material is recommended over one that is rigid.

Once you have determined what type of packaging you will be using, you will need to think about how to incorporate graphic design to make for a product that pops on grocery store shelves. You may want to join forces with a professional branding design agency to make sure your items look as attractive as possible.

If you are in the San Diego area, Lien Design is highly recommended. With years in the industry, Lien Design has the know how to create a label design that will make your product shine.

You’ve found a great material for your product. Now work on making it sell with help from Lien Design. Good luck creating a packaging design your customers will love.

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What is Co-Branding and What are the Benefits?

If you are in the business world, you may be familiar with the concept of co-branding. This is when a company uses multiple brands together to introduce a single product or service. This is a great way to use the assets of both brands to appeal to a greater group of people.

Types of Co-Branding

There are many ways co-branding can be implemented in product offerings. These include the following:

· Ingredient Co-Branding: This is when one company provides an ingredient to a carrier brand’s product.

· Product-Service Co-Branding: This is when a product will offer services to clients based on their brand loyalties. For instance, a hotel may offer select services to someone who owns a certain type of car.

· Alliance Co-Branding: Alliance co-branding occurs when two like-minded brands come together to provide the same service to their target audience. This can result in upgraded services and a wider range of choices for their customers.

· Supplier-Retailer Co-Branding: This is when a suppler offers a service that a retailer adopts to make their own. One example of this is Starbucks Wi-Fi which started from AT & T.

· Promotional Co-Branding: This occurs when a brand forms an alliance with a group of people or events for promotional purposes.

Benefits of Co-Branding

There are many ways brands can benefit from co-branding. These include the following:

· It makes the product or service more resistant to being imitated by other brands.

· It increases the credibility of the product or services being offered.

· If successful, it can increase the revenue of both businesses.

· The company can split costs to lower expenses.

Of course, no matter how successful co-branding can be, it all starts with effective branding. If you are looking to create strong branding for your co-branding or individual endeavors, an expert can be helpful in making your efforts worthwhile.

If you are looking for a reliable graphic design branding agency in San Diego, CA, Lien Design is highly recommended. They specialize in food packaging branding and all other aspects of branding ensuring your co-packaging campaign has all the tools it needs to be successful. Their years of expertise give them the know how to get your brand ahead.

If you are an entrepreneur, co-branding can be a great way to get your food label design out there. Consult an expert so you can start off with a strong campaign and go from there to build an alliance that withstands the test of time. Good luck with your endeavors.

All designs and trademarks are property of their respective companies and are being shown for educational purposes only.

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Does Seasonal Packaging Boost Sales?

Written by Lien Design ©2019

The weather is hot, the kids are out from school…and this is the perfect time for companies to start thinking about how they are going to update their custom design packaging to embrace the winter holiday season!

Many may wonder whether creating seasonal packaging can boost sales, and the answer is absolutely, positively yes. However, a smart company will use clever strategies to ensure this investment is one worth making. Here are some things you will want to keep in mind when thinking of your packaging for the holiday season.

Share a Story

Story telling is the most powerful way a company can connect to their customers. The holidays are an emotional time that is perfect for reaching out to people in this way. Think of new stories you can create to make your brands evoke more of a connection this coming season.

Encourage Impulse Shopping

The holidays are a great time for impulse shopping as people can’t resist the temptation to buy when they see adorable items that they know will make the perfect stocking stuffers. A product that is packaged with a holiday theme will make them even more likely to buy. Advertising products as a limited addition and seasonal can also increase conversions.

Create a Festive Personality

Beyond updating your packaging to be more seasonal, you can update your entire brand personality. Think of creating slogans that are specific to the holiday season or dress up your mascots in a Santa suit and hat.

Update Online as Well

Remember, a good percentage of holiday shopping is done online. Therefore, you will want to update your web design by adding decorative elements and showcasing products that feature seasonal packaging. If you sell on third party sites, you may also want to change out your product images to feature ones that show holiday themed packaging.

Learn from Your Competitors

As with any move you make in business, it’s always a good idea to keep your eye on the competition. You can learn from their successes as well as their downfalls, but it’s always a good idea to differentiate. This way you are sure to create holiday packaging that will stand out.

If you are looking to update for the holiday season, you may want to consult an expert. He or she can give you pointers so that you can create packaging that is sure to catch shoppers’ eyes.

Lien Design is a branding and design agency located in San Diego, CA. With years in the industry, they know how to create unique packaging that is attractive and functional. They can come up with a seasonal design that both you and your customers will love.

All businesses know that it’s never too early to start planning for the holiday season. What will you be doing to ensure your brand stands out in all the madness the season brings?

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Is Branding Always Necessary?

We are Packaging Design Agency in San Diego, California. We provide innovative graphic design, including retail package design, logo design, advertisement design, packaging design, label design, marketing materials, and brochure design and branding services for businesses and products of all shapes and sizes. To get more info about packaging design visit our website www.liendesign.com

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Is Branding Always Necessary?

Written by Lien Design ©2019

When you start a brand, one of the first things that is considered is a marketing campaign. Most companies will want to figure out the best way to get their products and services into the public eye to boost sales and recognition.

Happy couple having fun while choosing food in the supermarket. Young happy man pushing shopping cart with his girfriend inside

However, there are a handful of successful companies who have become successful without doing any sort of marketing. These companies rely on word of mouth and other tactics to boost their brand. Let’s look at a few of those companies and find out how that’s working out for them.

Zara:

This fashion brand has become a success without the help of marketing. They have built an empire based on their ability to analyze trends and consumer feedback.

Zara targets men, women and children in big cities with their selection of affordable, high fashion items which they make available in limited editions to create a sense of urgency.

They are also big on Influencer marketing as one of their finer moments included when the Duchess of Cambridge wore one of their dresses the day after her wedding to Prince William.

Krispy Kreme:

Everyone is familiar with this donut brand yet, if you look behind the brand, you will notice there is very little marketing supporting it.

Rather, the brand relies on strong in store support with each worker providing excellent customer service. They also invest in unique, highly visible locations that have large windows that allows passers-by to see donut making firsthand.

Sriracha:

This spicy Asian sauce is becoming one most won’t live without, yet if you look on social media, you will see there is very little marketing backing the product. CEO David Tran has long believed that it was more important to spend money on making a high-quality product as opposed to marketing.

The company also relies on Influencers and distributed its product to Asian chefs before making it available to the masses. Many sung its praises which helped the sauce to increase in popularity.

Trader Joe’s:

Trader Joe’s is another company remarkably devoid of any sort of social media presence. Rather than spend money on their marketing, they put it back into their store to make affordable and tasty healthy food.

This, on top of offering delectable in store samples, a unique atmosphere and eliminating unpopular items regularly has all contributed to the company’s success.

Of course, no company is completely without marketing techniques. Even if they don’t launch a full-fledged marketing campaign, they use have logos, web design, logo and packaging design and other tactics to attract customers and increase conversions.

Whether you want an aggressive campaign, or you want to start with a subtle presence that builds over time, it can help to have an expert branding and design agency on your side.

Lien Design is highly recommended for any of your design needs. Located in San Diego, CA, their years of expertise will help you establish an identity that grows strong no matter which direction you want to take it in. Let them help you start building your company from the ground up with results you are sure to be happy with.

All images are property of their corresponding copyright and company. This article is for educational purposes only, not to promote any one company.