Design Agencies, Packaging Designers Australia @packagingsydney-blog - Tumblr Blog

The exploding growth of luxury shopping online [INFOGRAPHIC]

What all the luxury shopping online fuss about? Luxury shopping has for long been a mono-brand brick and mortar store affair, that said today luxury shopping online is exploding in growth. With the ongoing dominance of digital marketing, the luxury goods industry has like other well known brands, had to adapt to the new economy or be left behind.

Fear of losing their luxe image by selling luxury online

Luxury goods retailers resisted the move to the digital arena for fear of losing their luxe image. The big fear these brands had is that their branding would be cheapened and that luxury shoppers wouldn’t be willing to spend big online.

The lux brands had the belief that the personalised customer service and tactile shopping experience provided by the in-stores environment was of greater appeal to affluent consumers than online shopping.

However, with the success of forward thinking companies like Farfetch and Net-A-Porter, this false perception has since evolved. Now retailers know that these lux shoppers are willing to forego the bricks and mortar experience and buy their luxury goods online.

Being influenced online to buy from the store

Did you know that Fendi, a luxe brand, now markets its customised handbags online? So too with Burberry marketing and selling its inventory via the web. Today’s high-end consumers are often influenced by what they see big brands do online and go buy it from the store.

Although currently the number of online luxury consumers is still low, luxury shopping online is expected to rise rapidly. According to Mckinsey, online luxury purchases will more than triple by 2025.

There are still a few luxury brands that have only partially embraced digital marketing. In this they only display new stock on their websites, marketing their products specifically to drive consumers to their stores to buy.

OPPORTUNITY: Now is the time for heritage and their lux branding to tap into the market whilst the market is still relatively green.

Driving sales via social influencers

While other upscale brands such as Neiman Marcus have fully adopted digital for both their online selling and marketing. Neiman’s now use their website and also partnering with multi-brand online retailers to sell on their behalf.

As well as using third party resellers, luxury brands also need to create a compelling mobile presence. this means they have to influence their consumers through targeted use of social media with the view to drive traffic to their sites.

To fully utilise social media marketing, luxury brands need to work closely with targeted influencers who have a lux consumer following, to promote their brands. More and more luxury brands are adopting an influence marketing strategy particularly tailored to a specific social network. They have started to actively engage with their targeted consumer using videos across all platforms and crafting their marketing around events on Twitter as they occur.

Things have changed from the time when luxury brands started becoming popular. Luxury shopping online means lux brands have to adapt to the way consumers shop nowadays which is increasingly becoming online due to its convenience, or they risk getting left behind.

The “Millennialisation” of luxury customers

The main growth engine of the luxury market is a generational shift. Whilst 85% of luxury goods growth in 2017 still come from Generations Y and Z, the millennial are also driving luxury sales up. The “millennial state of mind” is permeating the luxury industry and is not only changing the way all generations are buying lux, but also how luxury brands are both marketing and selling to their target markets. This trend is particularly showing huge growth in the areas of shoes, jewellery and handbags.

These three areas were ranked as the three fastest-growing product categories in 2017, with apparel, beauty and handbags still accounting for the bulk of the lux market.

See the full story of luxury shopping online is represented by the [INFOGRAPHIC] courtesy of https://www.16best.net/ below. (an online company dedicated to researching products that customers are looking for. They are willing to walk a few extra miles if that means they can save you some time and money, while also helping you make the right choice when making a purchase.)

Content Source: http://jamandco.com.au/the-exploding-growth-of-luxury-shopping-online/

#Branding Design #Brand Identity #Branding Agency

Here are 6 emerging packaging design trends for 2019 that are already beginning to taking shape.

#Packaging Design

The product is aimed at tapping into into the growing food trend of beautifully styled meals in bowls. With the frozen meals category being relatively untouched for many years, the launch of these products produced a huge opportunity for Vesco.

#Brand Identity #Packaging Design

"Frozen meal experts, Vesco, approached Jam&Co to create a new sub-brand and packaging design for their new On The Menu Power Bowls.”

Whilst there are many reasons you shouldn’t waste your money on cheap packaging design, here are our top 10 reasons(in no particular order of importance)

OF COURSE…When you are investing in your brand and packaging design, you want to keep as much of your investment as possible right? So the more you pay in design fees, the less you get to keep. So why not go with the inexpensive option, as long as it looks good?

#Packaging Design

The most successful brands have a secret ingredient that the ‘here today…gone tomorrow brands’ don”t. It’s this unique branding ingredient that keeps these brands thriving even in the rapidly changing tech and marketing environment we find ourselves in. It’s this special branding sauce that will keep brands growing and adapting to the ever-changing economy?

#Branding #Packaging Design #Brand Packaging #Brand Identity

There’s a single and most important reason for a brand/packaging redesign. When you’re adhering to an already predetermined evolutionary strategy. This is the difference between being proactive or reactive. Being forced to change versus being on the front foot of change.

#Packaging Design #Corporate Branding #packaging redesign

Will your AI kill your brand and branding efforts or will your brand still have value in an AI economy?

There is a massive disruption to advertising and branding as we know it… on its way and our brands and branding efforts, on which we have leaned on so heavily, for so long may not in anyway prepared for the fallout.

#Branding #Branding Agency

Personalised Packaging turns good packaging design into great packaging! Personalisation of packaging is the process of tailoring product packaging design to individual target market or person’s name, characteristics or preferences.

#Packaging Design #Branding

The Movie Card came to Jam&Co to develop a brand for their unique gift card, The Movie Card. We needed to develop a brand identity, and translate this to a gift card and carrier. This new card was then to be rolled out across a multitude of branding collateral including a website & corporate communications.

#Brand Identity #Branding Design

Performance pressure on FMCG Brands in Australia has led to a culture of shifting focus to the variety of shiny new marketing toys to play with. This has detracted from what it takes to make and keep a brand successful on shelf.

#Packaging Design #Brand Packaging

Jam was tasked with creating a breakfast solution for those young Aussies who were either skipping breakfast or not finding their current breakfast filling enough. The packaging design needed to maintain the Nutri-Grain brand identity and work cohesively with Nutri-Grain TO GO bars.

#Brand Packaging #Brand Identity #Branding Design #Packaging Design

here are five no option conditions that all brands encounter forcing Brand Marketers them to change their packaging. These conditions are....

There are 5 no option conditions that all brands encounter forcing them to change their packaging.

#Brand Packaging #Brand Identity #Packaging Design

Ready To Eat Cereals (RTEC) are losing relevance in the breakfast occasion.

Jam was tasked with creating a breakfast solution for those young Aussies who were either skipping breakfast or not finding their current breakfast filling enough. The packaging design needed to maintain the Nutri-Grain brand identity and work cohesively with Nutri-Grain TO GO bars.

#Brand Packaging #Packaging Design

Grab the consumer’s attention, and get them to put your product into their shopping basket or trolley. As you read the rest of this blog post, keep this purpose at the front of mind.

#Packaging Design

(via Jam&Co Design Packaging For Be Natural – Mini Bites)

Jam&Co packaging design and branding agency announce that they are working on a very exciting new project for Be Natural – Mini Bites.

#Packaging Design #Branding

Packaging Of The World showcases Kellogg’s Nutri-Grain Designed by JAM&CO for their entry into the ‘on the go’ breakfast market.

#Branding #Packaging

Trending Blogs

Recently Viewed Blogs

Design Agencies, Packaging Designers Australia