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@padprintusa
Pad Printing Tips - Increase Efficiency AND Profitability
Pad printing has had the reputation of being a tough process to nail. Consistency is even more difficult to achieve. This is still true if you think pad printing is an art form or that its success depends on some secret recipe.Instead, pad printing is a…
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Multi-color Pad Printing with Automation
At some point, every pad printing operation must rise to the next level of difficulty by taking on jobs that demand technical expertise beyond the single-color, manual-load comfort zone. The risks are significant but the benefits to your customers can be…
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UV Curable Inks and Special Effect Decorative Pigments
Question: UV-curable Inks We are considering changing from heat curing inks to UV to speed up our printing process lines. Will UV ink stick to polyethylene, and how does the process work?
UV inks can achieve excellent adhesion to polyethylene using a…
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Cliché Choices Not So Cut and Dried
Not long ago, the only real choice for creating a pad printing cliché was to chemically etch a steel plate. However, new innovations and advancements with photopolymer technology and laser-based CTP systems have created more choices for pad printing…
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Greener Solutions for Pad Printing
Greener Solutions for Pad Printing
Advancements in the pad printing industry have helped companies reduce their environmental footprint in a number of ways. The utilization of electro-mechanical drive systems in modern pad printing machines and accessories has significantly reduced utility…
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Polymer Clichés for Pad Printing
Q: What purpose does the line screen serve in cliché making? The line screen serves three purposes: to support the ink cup’s doctor ring, to control the volume of ink and to give the ink some resistance.
To support the ink cup’s doctor ring so that it…
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Pad Printing Trends Today and in the Future
The pad printing process began in Switzerland when a small gelatin pad was used to transfer ink onto a watch. The first industrial machines were invented in the 1960s, and that was the start of a full-fledged decorating industry that took off and has…
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Stepper Motor Technology in Pad Printing
The versatility and efficiency of pad printing equipment has expanded, thanks to the employment of stepper-motor technology.
Technology tends to advance in fits and starts, and pad printing equipment is no exception. New machinery is developed by…
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5 Tips for Professional Marketing Materials
Every company needs “literature,” printed pieces that do a careful and well-thought-out job of presenting its products and services: catalogs, newsletters, product sheets and brochures, letterhead, presentation folders, specification sheets, case…
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Creating a Great Business Card
A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful part. Of course, you can’t expect your business card to tell the whole story about your company. What you should expect it to do is…
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8 Ways to Improve Your Visibility
Do you have ambitious growth plans for your company, but a limited marketing budget? There’s no need to compromise your goals. There are lots of great, budget-smart tactics that will put your business on the fast track–even if you don’t have deep pockets.…
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5 Myths That Kill Marketing Copy
In my book, Kick-ass Copywriting in 10 Easy Steps, I teach small and mid-size business owners who can’t afford to hire professional copywriters how to write effective copy that will bring the results from their marketing efforts that they want and need.…
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5 Tips to Help Your Marketing Messages Sing
With attention spans short and competition intense, clear language is essential to help marketing messages sing and spark interest in your business.
As in all relationships, people connect with straightforward and honest communications. In fact, 84% of…
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Writing Detox: 5 Ways to Better Marketing Copy
Writing marketing copy isn’t easy. For some people, it can be almost as difficult as dieting.
I’m attempting to do a food detox for a week. That means I’m cutting out dairy, meat, caffeine, sugar, alcohol and gluten from my diet.
At the detox class I…
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Your Brand's True Colors
Have you ever considered the importance of color in branding? Coke is red. UPS is brown. IBM is blue. These corporations understand the proper use of color is vital to creating a positive image among consumers. Furthermore, color plays a huge role in…
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Pad Printing on Textured Surfaces
Textures vary according to their individual depth, the degree of draft on the sidewalls, and the frequency of peaks and valleys for a given surface area. Some textures are more difficult to print successfully than others, and there are certain textures…
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Understanding the Pad in Pad Printing
One of the most difficult questions to answer about the pad printing process is, “How do I determine what pad to use?” One answer won’t apply for every shop or application. Rather than lay down inflexible rules, this article will provide a methodology for…
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