Our script of idea for final critique
Our challenge was to create a new to world, accessible, mass-market beauty brand that breaks established category codes
we have created a bespoke skincare brand that helps you to create individual products so each item is tailored to benefit and enhance your skin.
Our target audience are people who care about their health and beauty, around 20+ who are just starting to have disposable income. Not only for women but for men also.
Mine is an online based brand, a place you can customise your own skin-care products. To determine which oils are most beneficial to you we have set up the series of questions that analyse your skin type. We then suggest the oil needed for your skin which can be used in a variety of products, here we will explain the benefits this oil-based product will have for you and your skin. From here the customisation element is to choose what fragrance they want. In analysis of this customers can review their purchases within a community-based forum.
The brand is offering five different products which our body scrubs, body washes, moisturiser, soaps and cleansers. Each product comes in a transparent packaged format so the product can be seen, which helps enhance the user experience.
To add to the personalisation of our products there will be a simple branded label where a personalised sticker is then added, this sticker will list their unique ingredients and their name to make it more special. This will help minimise printing costs.
Our products will be sent out in a cardboard tube format this will work as the diameter each product will be the same, which enables them to be stacked. Thus allowing us to save on use of materials, benefiting the environment. The label will be similar to the products with the sticker having their address on.
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