Google doesn't want to be tricked.... #marketing #in
Google doesn't want to be tricked by SEO "experts" who try to play the game to get their websites in the top page rank.
Quit playing games and focus on quality content. Focus on content that your customer is looking for.
Amplify’d from www.socialmediaexaminer.com
7 New Ways to Improve Your Google Rankings
According to a report by Sistrix.com, within days of the update, a number of very large websites saw their Google rankings take a drastic drop. Sites such as Ezinearticles.com and Suite101.com lost 90% or more of their visibility on Google.
Google will make as many as 550 changes to its search algorithm this year.
7 tips to help your business move to the top of the Google search rankings.
#1: It’s all about the user
It’s important to remember that the reason for the continually changing algorithms and updates is that Google has one objective—to provide the highest quality, most relevant search results possible. If they fail to do so, competitors such as Bing and Facebook are nipping at their heels ready to take up the slack.
When it comes to search engine rankings and improving SEO, start by looking at the site from the perspective of the user searching Google. Does your site provide the best, most relevant information for a given search term and if not, what can you do to fix it?
#2: Content: Focus on quality over quantity
The quality of the content is now a factor.
, it’s better to have fewer high-quality pages then lots of low-quality pages.
Blogging is still one of the best ways to move up the search engine rankings as it is a good way to add high-quality information to a website. However, web pages or blog posts offering little of value can now negatively impact a website. Removing these pages might actually help a website move up the rankings or recover from a drop in ranking.
#3: Links: Focus on quality over quantity
Focus on getting high-quality links from high-quality websites. Guest posting is still an excellent way to generate high-quality incoming links. If possible, try to wrap links in important keywords. For example, as a content marketing copywriter, a link around “content marketing copywriter” would be more effective than a link wrapped around my name.
#4: Make the most of social media, social sharing and social search
Google’s addition of the Google +1 button and the ability of Google users to block sites take this a step further. Although it’s still unclear how Google is using the +1 button in their algorithms, they have stated publicly that users blocking a site can have a negative impact on returns. This again demonstrates the importance of high-quality content.
#5: Let the search engines know you’re there
Once you’ve published high-quality content, it’s important to tell Google about the content and make it easy for users to find. This means that meta titles and descriptions should closely match the content on the page.
provide a clear description of the content and encourage users to click through to your site
#6: The truth behind duplicate content
Be sure your meta description matches the post and encourages users to click through. This is what shows in the Search Engine Results Page or SERP.
Instead of showing 20 pages with the same content, Google tries to present the most relevant and original content and omit the rest. Users can still view omitted search returns, they just need to make an effort and most won’t.
#7: Don’t overdo the advertising
Be sure that advertising does not interfere with the content on the page. This is especially important with advertising above the fold and within the text.
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