The National Institute of Standards and Technology defines cloud computing as “a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.” (Grance & Mell, 2011). This model of cloud computing is based off utility by providing, on demand self- service, broad network access, resource pooling, rapid elasticity, and measured service.These characteristics enables users to have power and control of transparency, scalability and security within an affordable and reliable platform. Cloud platforms have been growing on a competitive market to provide models suitable for all needs, and demands of the users. Cloud models are broken down into private, public, hybrid, and further sub categories such as community, distributed, inter and multi cloud (“Cloud Computing”, 2016). These models allow all users to find suitable platform for their needs. It can be a massive company enabling their employees to access data instantly, anywhere anytime, to providing a storage space for the Miller’s 2015 family road trip that the entire family can access anywhere, anytime. Amazon Web Services is the top and the first cloud providers supplying to the most customers. By being the kick off platform Amazon built relationships with with major customers, allowing Amazon to invest and grow to the giant it is today. Amazon has build the reputation as being the “safer bet” when choosing between competitive platforms as well as focuses on providing affordable services through various options of computing deployment models to fit the user's needs (Weinberger, 2015). Microsoft Azure platform is another top provider, coming into the market later but had been playing with cloud concepts since the mid 2000’s and eventually introduced Microsoft Azure in 2010. Azure focuses on adopting the old with the new to ensure flexibility and growth, as a way to compete with Amazon (Weinberger, 2015). These platforms allow information to be shared, saved, accessed by any digital device utilizing time, money, and knowledge. The cloud has enabled small start ups to use current and efficient technology in affordable models to survive in the competitive market.
Cloud Computing , (n.d) Retrieved February 2, 2016 Wiki: https://en.wikipedia.org/wiki/Cloud_computing
Grance, T., Mell, P. (2011) The NIST definition of cloud computing. In National Institute of Standards and Technology. Special Publication 800-145. Retrieved from http://nvlpubs.nist.gov/nistpubs/Legacy/SP/nistspecialpublication800-145.pdf
Weinberger, M (2015, November 7). The cloud wars explained: why nobody can catch up with amazon. Business Insider. Retrieved from http://www.businessinsider.com/why-amazon-is-so-hard-to-topple-in-the-cloud-and-where-everybody-else-falls-2015-10
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