Paper Bookmarks Blog

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On Self Publish Book Printing and Marketing Your Piece Right

After having successfully accomplished self publish book printing, what is left in store for you young writer? To be frank there are a lot. Being in this industry takes hard work and the right marketing devices to get your piece spread out and recognized by many. Not everyone can rely on luck. In most cases for authors, luck is only one percent of the equation. The rest is work or as Thomas Alva Edison quoted: perspiration.

There are several ways to get your book marketed and they aren’t as expensive or ground breaking. As a matter of fact, some of them are so simple that you brain would hurt as to why you haven’t thought about it in the first place. Are you ready to know what these are? Scroll down and read on to discover.

Give away free copies. “What? Freebies? As early as now?” If you are relatively new, a lot of people aren’t really lining up for your work. Even the greatest authors of today experienced this at some point. You only have to give away some not all. You should however be smart about who you give freebies too. They have to be people who can influence others and create word of mouth for you. Here is a list for some of these people:

1. Reputable bloggers and vloggers – These people have huge audiences and a loyal following. Many bloggers and vloggers of today are quite influential and they are a powerful marketing medium given that the reviews and suggestions they give out are done online and creatively thus more interesting and widespread.

2. Bookshop owners and employees – It would be a good idea to give out a few copies to the people who sell your book. If they like it then they are more likely to recommend it to customers should they drop by their shops.

3. Avid fans and bookworms – With the advent of social media and word of mouth still the most powerful marketing tool, it would only be reasonable to give some to avid readers. Certain sited like Godoread.com allow authors to host giveaways and pick from thousands of readers who can give reviews about your book.

Keep connected with your fans. Get into a social media platform and connect with your fans. The same holds true for mailed letters. Sure you can’t reply to each one of them but the effort to try to do so maker readers feel connected to you and your book. This brings in word of mouth again.

Be mindful of its shelf placement. After the self publish book printing process, you will distribute books to stores. It is advisable to keep it at a shelf near the best selling pieces to give them more exposure.

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This is so cool

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Who Uses Paper Bookmarks?

ksWe bet in one way or another you have used paper bookmarks at least once in your life. It can be the one you bought at your local bookstore, some fancy project you DIY-ed,  some random piece of paper you tore out from a notebook or a piece of Post-It note. Either way you have found these neat page markers really useful. So apart from bookworms who burry their noses on every novel they lay their eyes on, students who burn their eyebrows studying at night and chefs who cook recipe after recipe, who else uses paper bookmarks? Read on and see for yourself…

Schools and Universities

In order to entice new enrollees many schools, universities and other educational institutions distribute them for free during university fairs. They are also often used as giveaways to freshmen or transfer students alongside their handbooks etcetera. Some even have them made with dual purposes such as a voucher to the library book fair, with a detachable part as discount coupon to the school canteen and things like that. They can also be fashioned to hold announcements and invitation to school events.

Restaurants and Food Industries

Because they are easy and cheap to produce, paper bookmarks are a popular giveaway in many restaurants and food establishments who seek to promote new menu offerings or simply to increase awareness of the company. Oftentimes they too have special discount coupons or freebies.

Clothing and Shoe Stores

Likewise, clothing and shoe stores use them for promotional purposes especially with regard to sales and discounts. They can also be used to promote brand awareness especially for a newly opened store.

Publication Companies

In order to increase consciousness of a newly published book or material, bookmarks are often handed out in bookshops and libraries. Sometimes they are even specially made for and included in your purchase. For really popular publications, there are collectibles, memorabilia and special prints made for the fans and followers. These are often considered collector’s items.

Movie Industry

In a similar fashion the movie industry makes use of them too especially if the film is based on an earlier novel.

Through the years paper bookmarks have become a popular choice in marketing and advertising in the business industry. The reason for its popularity and wide usage is because they are highly customizable, easy to produce and not to mention low in costs.