Innovation + cooperation The semi-conductive manufacturer has an effect in the Chinese car electron industry
Michael of management master Potter explain three major competitive strategy of enterprise total cost leadership strategy, take the course of its own strategy and goal gather strategy. We see, the electronic market of Chinese car launched in the heating power four, the semi-conductive manufacturer pursues the strategy with strength too, they are pursuing the technological innovation constantly, succeed in consolidating the advantage on important target markets such as the car power, security, car body and amusement,etc.; Meet the new demand of the market and develop the new platform scheme; Through deepening cooperation with the downstream manufacturer, promote one's own business to grow up. Meanwhile, the semi-conductive manufacturer is aiming at the market trend and strengthening and arranging a soldier to structure the formation too, in order to seize the first chance of future market.
Pursue the technological innovation
"Have a more high requirement for the security of the car in the future, will be stricter and stricter too in the regulation of the respect in environment protecting mode at the same time, be pursuing the listing time of more quick products and reducing the production cost to manufacturer constantly. These require, there is technical challenge as to trader that designs IC. " Great Britain flies and insults the Asian-Pacific area president and concurrently executive director Pan Xian's younger brother points out, " therefore, sensor, MCU (microcontroller) that insults fly from Great Britain And the power devices are all pursuing technical innovation and break-through constantly, in order to meet market's demands. "
Need more complicated algorithm and more high characteristic to the emission standard of future generation, in order to meet the emission standard requirement of future generation, the highest, most outstanding little controller series of characteristic fly and insult and introduce the integrated level of the industry in Great Britain. Its brand-new 32-bit microcomputer little controller series AUDOFUTURE adopts TriCore kernel, its leading density of embedded flashing memory can make all codes store in on-chip one, satisfiable OBDⅡ (vehicle carried diagnostic system) that will implement soon Regulation, EURO6 and U.S.A. Tier2Bin5 emission standard require.
In power drive, chassis, car body, security and communication amusement system, have a traditional advantage to think of Karl in the electronic field of these cars to fly. Fly, think the intersection of Karl and the intersection of Chinese and the intersection of car and electronic Xiao Kang, manager of market, show, fly, think Karl promote the competitiveness by innovating earnestly, there is a very great change in door lock of the control system of car body, there are a set of brand-new software systems; Safe field put out soon the intersection of tire and the intersection of pressure measurement and system, the intersection of characteristic and the intersection of products and predominant very much in the past. And will introduce a brand-new one-chip computer system, integrated intensity, characteristic will be strengthened.
Consume electronic the intersection of amusement and technology have deep kindness of origin Pu certainly devoted to transplanting their advantages to the electronic field of the car intelligently. Kindness product of Pu win a great deal of application already intelligently so far, such as in the industry first the intersection of FlexRay and (car communication bus of future generation) It is the car that the transceiver has already been applied to BMW 5, PNX9520 vehicle carried media processor has already sitting has been disposed in the amusement system after Sirius that Delphi developed for Chrysler. In addition the intersection of kindness and the intersection of semiconductor and vehicle carried radio, video, CAN (local area network of control device) Pu intelligently , fields such as the magnetic reluctance sensor,etc. are the market leader. Kindness semi-conductive car and the intersection of intelligent identifying and the intersection of products and the intersection of Greater China and the intersection of district and senior Zhang HuanLin, director of market, Pu show intelligently, such fields as the new trend of the electron trade of the car will be concentrated on emission reduction, comfortable and safe in 2008, the demand of the car to electronic device is still increasing, will present the association electronic device with more complicated framework at the same time. Another future -oriented important trend is a global market, to LIN (local interconnected network) , the demands of on-vehicle networks such as CAN, FlexRay,etc. increase continuously. Kindness Pu increase input of research and development further, strengthen in the intersection of car and electronic innovation of field intelligently.
Meet the new demand of the market
The electronic field of the car is most attractive and the fastest growing part is vehicle carried information amusement systems. In development and research of the systematic control chip of vehicle carried information amusement, the microelectronics of Fujitsu relies on the image contriller (GDC) Have already occupied leading market share in the whole world. Continue the intersection of Fujitsu and microelectronics to introduce in the industry to integrate behind the 1394 MB88387 of control device while being first 2006, claim to direct against the car electronic device of new generation again in November of 2007, introduce a system LSI (large scale integrated circuit) Chip MB86R01,the integration car electron required one various function,such as 2D/3D (it is two-dimentional /three-dimension) Drawing, car communication control system, program protection function and various media interface, through at a chip, further lower the system cost these function integration. Fujitsu will continue promoting one's own technical superiority, the product function of ruggedization constantly in the future, in order to expand the domain of market in the field of vehicle carried information amusement continuously.
Attention degree safe to car more and more high at present, car trade apply camera, radar and sensory technology of lidar to driving the subtense angle fast. This includes a lot of application as to new field, such as night viewing and lane deviate from the early-warning system, there are application such as possible development pedestrians and marking discerning in the future, this needs DSP (digital signal processing) The device offers high bandwidth dealing with, flexibility and extendible ability. Comparable to fairy and think in the company and claim to put out XASpartan3A and Spartan-3ADSPFPGA (field programmable gate array) recently ,It accords with the car and employs the product line of canonial low-cost device to further expand it. That these introduce newly device for the intersection of information and amusement, mix display system and car assist drive development of system bring big the intersection of I/O and (I/O) Logic optimizes the solution more than and the digital signal processing field of large bandwidth, corresponding low power consumption and senior to design advantages such as safety,etc..
Unless at present, increase display screen on it use at car quantity fast,such as using for not navigating, in accuse of by faceplate and back seat amusement (RSE) System. In addition, mixing the applied appearance of revealing etc. further stimulates increasing and demand for the small-scale fast developing platform of the market. To trend this, have a match clever to think company claim, put out the intersection of logiCRAFT3 and small-scale multimedia, reveal developing platform, this platform is based on XASpartan-3E series FPGA. With TFT-LCD (liquid crystal display) The application in the instrument panel is more and more general, logiCRAFT3 platform still supports the display speed of 2D picture accelerating and frames per second 60, support the smooth turning of the element of the screen, the car diagnoses the data can utilize CAN interface to accuse of the board and reveal while transmitting to, these functions are very useful for developing the multi-functional host computer.
Cooperation is being deepened constantly
The present Chinese car electronic system field is at the critical stage to promote independent research and development ability, the semi-conductive manufacturer is utilizing such an opportunity too, is accelerating cooperation depth and broadness with the scientific research institutions and electronic manufacturer of native car constantly.
In December of 2007, have strong technology dominant purpose law semiconductors (STM) in dynamic system, security, car body and amusement application Have been established with the car Co., Ltd. of Xiali of the First Automobile Factory of China of Tianjin together " The First Automobile Factory of China of Tianjin- The purpose law semi-conductive car electron employs and unites the laboratory " . Both sides will jointly research and develop to fields such as power assembly matching, new energy car power assembly control and vehicle information amusement electron of automatically controlled product development,etc., after it is estimated the products are tended to ripely in 2- 3ing, will apply to the future style that the First Automobile Factory of China of Tianjin makes extensively, can reduce the manufacturing cost of completed car by a wide margin for car manufacturers, raise the localization rate of parts and components of the car spare part, thus drive and hit the development of the automobile market of low-end domestically. The semiconductor large car director of product division Mr. Liu Jianhong of China district of purpose law speaks highly of establishment of the laboratory: "Through establishing and uniting the laboratory with the First Automobile Factory of China of Tianjin, the native completed car factory of China of advanced technology import of the purpose law semiconductor, not only has driven the development of the completed car factory, the influence of the semiconductor on the electronic market of the Chinese car that but also strengthened purpose law at the same time, realize the commitment that we synchronize with electronic market of the Chinese car development. "
Continue Great Britain to fly to, insult with Tongji University setting up the electronic laboratory of the car, devoted to the technological joint study of car body together 2003, Great Britain flies and insults in 2006 and establishes Tianjin university - Great Britain to fly and insult and unite the laboratory by cooperating with Tianjin university, mainly face field development such as power assembly and vehicle information amusement electron technology. Pan Xian's younger brother points out, by cooperating with university, in fact just cooperates with car enterprise. Great Britain flies and insults and passes and expands cooperation with university, has very good exchange and cooperation with relevant native enterprises of car too.
Because the semi-conductive manufacturer is strengthening and forming the strategic cooperation alliance with world-class spare part manufacturer and car manufacturer constantly, and the inflation at full speed of Chinese car market demand, impel these famous automakers and spare part manufacturers to expand its business in China more actively. The semi-conductive manufacturer passes and keeps the close cooperation with them, must repay and widen the long-cherished wish of the market too. Recently, kindness intelligent Pu's semiconductor (NXP) Announced it with big generation of car supplier global and leading put through cooperation a few days ago, advanced the development of vehicle carried amusement system of information together. Open to choose the intersection of kindness and the intersection of NexperiaPNX9520 and the intersection of multimedia and processor of Pu intelligently already in big generation, vehicle carried the intersection of information and the intersection of amusement and the intersection of system development and several video and audio frequency processor technology of innovation. Solution this regard single chip multimedia solution as goal, adopt kindness Pu direct the intersection of information and the intersection of amusement and innovative technology of system against intelligently, save time, energy and cost that it is the automaker. And not long ago, Great Britain flew and insulted and claimed to reach the technological cooperative agreement of strategy with manufacturer's group of Delphi of car system. Great Britain flies and insults and Delphi agrees unanimously to develop a new generation because of AUTOSAR (car open system framework) The canonial car body control unit carries on close cooperation. The XC2200 series microcontroller based on that it is insulted that Great Britain fly of this collaborative project, the focal point of the project is the traditional requirement for meeting the car field, for example the function, cost, reliability, flexibility, compatibility and real-time performance optimized.
Fly and think of Karl and cooperate with Chinese system manufacturer to be also accelerating, the end of last year, fly, think Karl with China leading the intersection of Zhuzhou and south the intersection of bus and the intersection of era and electric Co., Ltd. establish microelectronics employ, unite laboratory jointly in the field of electrical system of the rail transportation. The cooperation of both sides will involve current transformer, control and diagnosing, control safely, the information, communication, electric electron and observing and controlling the six key technology.
The semi-conductive manufacturer and cooperation of the rival in the past present the new tendency at the same time. Recently, auto industry inner two large to lead semi-conductive supplier, fly to, think Karl and semiconductor, law of Italy, succeed in, put out with dynamic system, car body, gage board, and safe / chassis applied first batch of 4 sections of the intersection of PowerArchitecture and control device (MCU)s automotive goals Products. These four products in the industry adopt 90 nanometers of microcontrollers automotive of technical design of the advanced microcontroller in the first batch, the first batch of products will support the demand of Asian-Pacific area, Europe, Japan and American customer.
Pass cooperation, native electronic manufacturer of car and completed car manufacturer of China of advanced technology import of the semi-conductive manufacturer, not only drove the development of the completed car factory but also strengthened the influence on the electronic market of the Chinese car of semi-conductive manufacturer at the same time, have realized the commitment synchronized with electronic market of the Chinese car development.