tiktok: it’s more than lip syncing
TikTok, a social video-sharing app that last year, had more downloads on the Apple app store than Instagram, exists as one of the most interesting microcosms that has formed within the digital sphere to date. It’s late-night comedian Jimmy Fallon’s favourite app. It’s powered by Chinese-owned AI. Its features fly in the face of of American platforms but are imperative to Chinese media; its videos require sound, it aggressively monitors user data, there is a strong emphasis on memes and viral challenges over individual influencers, and it closely mirrors the collectively-mourned Vine.
TikTok describes itself as a hub for short-form mobile videos, wherein users create videos of up to 15 seconds long, and looping videos that can reach a minute; usually accompanied by music to which users commonly lip sync to. It fills a gap in a niche market where Vine used to be, the American-grown short-video app shuttered by Twitter in 2017. China’s domestic version of TikTok, Douyin, is the subject of heavy surveillance and censorship; last year, Peppa Pig was even purged from the platform due to its growing popularity among the country’s shehuiren, or, the countries anti-establishment counterculture, leading the government to believe the character had taken on subversive meaning in either a direct order or as a preemptive measure.
TikTok was slapped with a $5.7 million dollar fine from the US government for the illegal collection of personal information of users under the age of 13, taken when the app was originally known as Musical.ly. The push for deletion of “vulgar” content, through the adding of thousands of human moderators in collaboration with China’s state censors, reflects upon just how hyper-visible the government is in something as seemingly harmless as a lip-syncing video app. It’s a microcosm, a series of worlds within itself; there are unspoken factions of users - the country-cowboy Tik-Tokkers, the “Eboys” and “Egirls” and just about everything in between.
It’s highly personalised and infinitely scrollable with short, full-screen videos, lit with bright colours and bearing lots of visual stimulation, incentivizing users to jump on bandwagon culture and viral meme formats. The app requires no semblance of social networking to figure out exactly the content you’d like to see; instead, it relies on data collection, starting with location. It analyzes what you watch the longest. It factors in your likes and comments into its algorithm. It can get to know you without you even realising it.
It’s unclear where exactly the rise of Tiktok will take us. But what is clear, is that it’s definitely not just lip syncing.












