WeVideo Tips and Fair Use
I made you a short (11 minute) video to go over a few more things in WeVideo â check it out:
https://www.dropbox.com/s/clh9if4jr59yhjs/weviceotips1-x410.mp4?dl=0
Citing Media and Basics of Fair Use
Please cite any and all media that you use that are not original at the end of your video. The format is up to you, but you must give credit to any kind of music, video clips, images, news clippings
As creatives, we unfortunately live in a very restrictive environment; whoever authors original work has a whole lot of exclusive rights to use that content. This is why you canât sell bootleg copies of Frozen, and why TV and video producers have to be really careful about how they use things like music, news clippings, or news broadcasts in commercial programming.
Fun fact: for decades, nobody could use the âHappy Birthday Songâ because Warner studio owned the rights and demanded huge sums of money and would sue anyone who used it without paying. The copyright ran out in 2017
SOURCE:Â https://en.wikipedia.org/wiki/Happy_Birthday_to_You#Copyright_status
This has several implications whenever we want to make use of non-original media in our own work â summarized here:
The safest material to use is anything you have gotten explicit permission or paid money for to the copyright-holder for the rights to use, or that you found in the PUBLIC DOMAIN. Unfortunately, the public domain is somewhat limited, and licenses for media like royalty-free music or stock footage can be very expensive! Note: music tracks available through WeVideo have already been licensed for you and you are free to use them without paying any fees.
Besides paying directly, there are other forms of safe licensing, such as CREATIVE COMMONS LICENSING. These are licenses that creators give to their content in order to make it more freely available and usable to other creatives. You can find a lot of music, imagery and video available under various âAttributionâ licenses that require credit in your video, but no fees! Hurray! More details below.
We can also make use of copyrighted material in limited, specific ways for free thanks to a provision of the Copyright Act that guarantees FAIR USE. This gets more complicated, but in short, if you wish you use copyrighted media in your own piece, and thereâs no license (paid or Creative Commons), you may use it if:
Your use is â transformativeâ, such as for news / commentary, parody, documentaries, scholarship, or social criticism
Use a small amount (5-10 seconds)
Use different sources, donât borrow from the same source repeatedly
Always give credit in your piece
Donât try to make money off of it
Restrict access to the project
You get more leeway if the project is for an educational project
Public Domain
Anything is in the public domain if: (a) itâs copyright has expired, (b) if it was created by the federal government (e.g. NASA), or (c) if it was never protected by copyright law in the first place (e.g. mathematical formulas). Anything found in the public domain doesnât require citation and you are free to use it however you please in your own work.
Resources for finding media in the public domain:
Archive.org â (photos, video, sound, music, etc)
PDInfo Music â (links to various public domain music files)
Morguefile â (just hundreds of thousands of free photos)
Creative Commons License
âCreative Commonsâ refers to a set of standards that make it easy to communicate how creators want other creators to use or not use their own work. Thereâs more to the licenses, but the major takeaway here is that you should feel free to use content that is licensed like this (as long as you give the creator credit in your end credits):
Attribution (CC BY)
Attribution-NonCommercial (CC BY-NC)
Resources for Creative Commons media:
Flickr Photos (Attribution license)
Creative Commons Music (big list of resources)
Vimeo Creative Commons (video)
Remember to
Make sure the media youâre using is the right license
Give credit!
Fair Use
Defined: "...asserting a legal right to use copyrighted materials without permission in a transformative way without excessive harm to the copyright holder."
Is there a clip you want to play in your video for context, or maybe to relate it to another news story? Maybe a news clip? Something from Youtube? What if you want a little bit of that amazing Prince song you love to play a the very end when you roll credits? Maybe you found some wonderful photos to borrow from the LA Times or the Associated Press.Â
By exercising fair use, you can make limited use of copyrighted material, but I urge you stick to these same guidelines, fleshed out a little more here:
Transformative Use â if you are showing the original work in order to report on it for news / commentary, parody, documentaries, scholarship, or social criticism, that kind of use is covered under fair use.
Use a small amount (5-10 seconds) â use very small amounts and donât show it on screen for very long; for example, you can play a famous song for 5-10 seconds, but no more (thatâs how your favorite podcasts get away with it).Â
Use different sources â donât borrow from the same source repeatedly; sample different music tracks, different videos, different news sources for images, etc...Â
Always give credit in your piece â keep an email or a note or a google doc to yourself as your work on the project. Note every source, web address, URL, and give credit to the creator (you can do this on screen when showing third party media, or end credits).
Donât try to make money off of it â making money is usually not covered under fair use; but if weâre making small journalism projects in a classroom setting, we get a little more leeway!
Restrict access to the project â if you donât expect a wide audience, then your use of copyrighted material is probably more likely to be fair use.
I will go over some of these points again in our last class before you finalize, but please send me any questions you have.








