Pharma & Life Sciences Marketing

Blog of Pharma Leads Worldwide, a a marketing and commercialization company exclusively focused on Pharma, Biotech, and Life Sciences industries. Please visit pharma-leads.com for more information

[pharmamarketingblog]

Interesting on from RadCore Labs ad for CRO companies

[pharmamarketingblog]

Parexel ad. Saw it for past 3-4 years, if not more. I think its time to spice it up Parexel!

[pharmamarketingblog]

inVentiv Health - consulting company ad. 

[pharmamarketingblog]

Oracle #1 Claim. 

[pharmamarketingblog]

Interesting ad for pharma industry from translation company. 

[pharmamarketingblog]

Trifecta ad in DIA2013. Nice and clean. 

[pharmamarketingblog]

CAPTISOL's marketing campaign on solubility issues services

[pharmamarketingblog]

Theorem Clinical Research advertisement on regulatory affairs services

[pharmamarketingblog]

Almac advertisement for clinical trials

[pharmamarketingblog]

Catalina Health 

Likes: Logo, qr code usage, space usage

Critiques:

Guiding concept is not well thought through. Sun or those 3 laps are guiding the clients through the journey?  

Lamps and morning/evening forest are just not going well together. 

Too much text, the audience will be bored to read it 

Enlighten "change behavior" and "improve your ROI" text is too difficult to read at first. Hello 90s powerpoint!

Conclusion: mediocre ad, need a lots of improvement.  

Pharma Leads Worldwide - a marketing and commercialization company exclusively focused on Life Sciences, Pharma and Biotech industries.

[pharmamarketingblog]

SAS Accelerate Campaign

Advertising its analytics services for commercial life sciences. 

Likes: A lots of white space. Simple. Clean. Clear SAS explanation.

Critiques: 

Speedometer benchmarked at 210mph - not a clear message for an image stretched all the way to the middle.

High speed does not necessarily mean acceleration. Needs a better image. 

Speedometer clocked at 280210 - for a car, that is pretty old junky car I will not trust. Maybe its number of clients or annual revenues?

"Accelerate from product launch to peak sales" - a generic and abstract line which is not saying much. 

100 dollar bills in the pill bottle may send a double message. I would stay away unclear messages and headlines. 

Conclusion: a lot of details on this ad can be improved. 

Pharma Leads Worldwide - a marketing and commercialization company exclusively focused on Life Sciences, Pharma and Biotech industries.