This advertisement is another of example of an argumentum ad misericordiam (appeal to pity). Obviously Binay is using the death of his mother to breast cancer as an appeal to the audience, to make them feel pity for him and to vote for him. But why do you need our pity? Breast cancer is a sad thing yes, but for the sake of voting?
Bruh, just no. Really?
© Binay’s Official FB Page, https://www.facebook.com/JCBinay/













