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[phcommunication402-blog]

Social Media Module, Activity #1, PH402

Analysis Activity #1

​Compare the two county pages.  Report on what they should be doing better, and what they should continue doing.  In your comparison you should give specific examples of what one county is doing better than the other, and what both can do to improve.  5 recommendations per city, minimum.  In your Tumblr post screen shots of the two top performing posts for each county’s page.

            San Francisco’s post seemed to be targeted more towards food, fun and entertainment. For example, 4 of the 5 top posts talk about things to do that weekend and the motivation key even talks about food. I am glad to see that voting registration deadline was one of the top posts.

            San Diego’s post seem to be targeted more towards veterans and military. This makes sense because San Diego has military bases, a large military population and a large population of veterans. Like San Francisco, San Diego had a trending post about the election.

San Francisco-

1.     I love the access to information about things to do. It creates a sense of community. I think it would be a good idea to include volunteer opportunities over the weekends!

2.     Like San Diego, SF should target a vulnerable population to help. (i.e. homeless population)

3.     San Francisco should bring awareness to city counsel meetings and sites. This will help residents to feel confident and comfortable to communicate with the city with issues they are facing.

4.     I would like to see SF post resources for the lesbian and gay community.

5.     I appreciate SF ecofriendly vibe. I love the recycle ideas the community presents. I would like for SF to help SD adopt these ideas.

San Diego-

1.     I love that San Diego has a lot of buzz about the military population. We too are creating a sense of community. I would like to see volunteer opportunities for military families in need.

2.     I love the resources available for vets and the show of appreciation for vets from San Diego. I would like to see more volunteer opportunities for vets.

3.     I think San Diego should have more information about things to do. San Diego has so many activities that having information on their page could bring in more people and more families to the events.

4.     I would like to see more information on San Diego eats. San Diego has a diverse food scene. Bringing restaurants to life would support restaurants that are up and coming.

5.     San Diego should bring awareness to city counsel meetings and sites. This will help residents to feel confident and comfortable to communicate with the city with issues they are facing.

@globalcommunicationproject

[phstudentsd-blog]

I agree with your comment that San Francisco’s Facebook posts seemed more targeted towards food and entertainment. I think that this is a great strategy to engage the community and draw in more viewers by promoting fun and exciting events. It would be very beneficial for San Francisco to make posts more often, like how San Diego does, in order to increase reader engagement and attentiveness.

In addition, I too would love to see San Diego promote the vibrant and diverse food scene that we are so lucky to have here. This would be a great way to promote local and small businesses, and to draw attention to the various eclectic choices that most people have never been to! Furthermore, I believe that San Diego should continue making Facebook posts on a daily basis in order to keep community members informed and interested.

@globalcommunicationproject

[sdsuph402-blog]

Social Media, Analysis Activity 1, PH 402

San Diego County Facebook page: San Diego makes a great use of their facebook page by discussing current events in San Diego and in the US. However could attract more facebook traffic by engaging their audiences. One way to do that would to use more hashtags. Hashtags are a great way to isolate different topics and see what appeals more to the audiences. San Diego can also engage the community by asking for their comments and suggestions. By asking a simple “what do you think?,” opens the conversation to public. Or instead of asking a question, put a call to action! Tell the audience members what you want them to do (like, share, comment, etc). On another note, I noticed that the San Francisco Facebook page promotes a lot their events. San Diego should learn from that and celebrate their city. There always seem to be events going on. So by telling the county about events, that could generate traffic to their page. Likealyzer says that users love to click on pictures. So if this page would post pictures whether from San Diego County host events or just more pictures in general, then they are more likely to get likes, shares, and comments. What’s great about San Diego’s Facebook page, is their variety in articles that they post. The articles actually are interesting. Two of their recent top performing post include articles postings that generated a total of 300 likes, comments or shares!

San Francisco Facebook page: The San Fran facebook page seems to be more of a place to post about local events and recreational activities. Although thats a great way to engage the community, I don’t think the page has established their respect as a county owned facebook page. I think there need to be some sort of professionalism and to hold off on being too casual. This page could include more topical conversation pieces or current events both local and nationwide. For more engagement from users they could ask questions, or use calls to action. Also since they already post about local events they could make their page more social by telling the users to “tag” their friends. Also they page needs to be regularly maintenanced and used! San Fran only posts about one post a week. The should post more in general and add variety to their posts. Post more pictures and articles. They could also cater to different users in their facebook page. Not everyone in San Fran finds interest in local events, so post more about different things to cater to all San Fran users.

@globalcommunicationproject​

[phstudentsd-blog]

I definitely agree that San Diego needs to engage their audiences more. I feel that they could accomplish this by posting more creative photo posts in order to capture viewer’s attention, or to post at “peak times” in order to generate more visibility of their Facebook posts. I also greatly agree with your recommendation of utilizing posts with questions in them in order to get a response back from the San Diego community members. I believe that “call to action” posts are just what San Diego needs in order to boost the traffic on their page and to engage their audience more.

On the other hand, I also believe that San Francisco needs to post more often (more than their current rate of about once a week) and at peak times, in order to draw more people to visit their Facebook page. I really liked San Francisco’s use of “hashtags” in order to engage their community and create greater visibility for their page, since so many people who would not normally be viewing their Facebook page could stumble upon it while searing through “hashtags”.

@globalcommunicationproject

[phstudentsd-blog]

Social Media, Part 2, Analysis Activity #1, PH 402

After analyzing the two pages, I found that San Diego had 17,649 likes, an engagement rate of 3.96%, and that they averaged about 2.35 posts per day. On the other hand, San Francisco had a massive 255,038 likes with only about 1.68 posts per day. However, with the giant amount of likes, the website showed that San Francisco has a much lower engagement rate than San Diego, scoring at only 0.08% engagement. The data showed that the city of San Francisco is utilizing “hashtags” in their posts, while the city of San Diego does not use them. It seems that San Francisco is doing a better job at using a wide variety of posting techniques that vary from photo posts, comments, videos, and check-ins, whereas San Diego is only focused on utilizing photo posts, video posts, and check-ins on their page. I really liked how the San Francisco facebook page used phrases and key words that teens and young adults would understand and relate to, such as the motivational post that was titled “major key” (a phrase coined by DJ Khaled in today’s pop culture). I love the fact that in San Diego’s facebook page, they use a photo or a video in almost every single post! As a viewer, I would personally be much more likely to read the story behind the post if there was a relevant photo or video attached!

5 recommendations for San Diego:

o   Use “hashtags” in posts to increase user engagement, gain new readers, and to increase the overall number of likes on posts

o   Make more creative photo posts in order to keep viewers interested and to capture their attentive

o   Post at peak times in order to secure and engage more users

o   Continue posting on a daily basis in order to stay current and to keep users informed!

o   Use “call to action” posts, such as “like this post if you agree with ____”, or “if you enjoyed this post, share it with your Facebook friends!”

 5 recommendations for San Francisco:

o   Post at the peak times that people would be visiting these pages in order to increase user and reader engagement

o   Post more often, like how San Diego does, so as to increase reader engagement and attentiveness

o   Post more than once a week to maintain a solid base of readers and city awareness

o   Continue the utilization of “hashtags,” since they reach a greater audience and add to the engagement percent of the site

o   Same as one of my reccommendations for the San Diego Facebook page, San Francisco should consider using “call to action” posts, such as “like this post if you agree with or love ____”, or “if you enjoyed this post, share it with your friends now!”

2 Top Posts for San Diego & San Francisco:

@globalcommunicationproject

[publichealthprib95-blog]

Entertainment Education Module, Research Activity #3, PH 402

Activity #3

Sell:

The goal of this piece is to sell because it is promoting milk products but has very little informative or behavior changing aspects. Although it is somewhat entertaining, I would argue the main goal is to sell milk products. The destination is somewhat unclear, as we discussed in class the ‘got milk?’ Campaign is somewhat unclear about whom they are targeting or what is their overall goal. I believe they are targeting a wide audience in order to encourage people to buy and consume more milk. The channel is most likely a billboard or a poster in a public place. Overall, this health promotion was not very effective but the channel of advertising in public places and billboards definitely helped promote and expand the brand.

Inform:

The goal of this piece is to inform the target audience about the health benefits on your body when you eat healthy foods and exercise. This is the goal because the picture clearly displays what your body looks like internally and externally if you exercise and eat healthy versus the alternative. The destination of this piece is probably middle-aged men due to the models that are utilized in the advertisement. The channel would probably be public billboards and print advertisements in magazines. I think this channel is effective because the image will capture the attention of many in the target population when placed in a public place with high traffic and exposure.

Change Behavior:

The goal of this piece is to scare smokers into changing their behavior and to scare non-smokers into not smoking at all. I think this is the goal because the health promotion uses facts that are alarming and also portrays a cigarette as a weapon in order to demonstrate how deadly it is and to motivate a change in behavior. The destination is smokers who may be thinking about quitting or people who may be thinking about starting to smoke. The channel would be a billboard or advertisements in public and in print such as magazines. This is an effective channel because it will capture the attention of the target audience in a public place where many members of the target population will be exposed to the ad and it can use scare tactics to influence a behavior change.

Entertainment:

https://www.youtube.com/watch?v=DX9JR1A7rf0

When the module discussed entertaining to persuade as a method of health communication programs the first health promotion ad that I thought of was the Helen Mirren Budweiser commercial from the Super Bowl. The goal of this advertisement is to entertain and capture the attention of the football fans watching the game during the commercial break. The destination of the promotion is football fans watching the super bowl that are drinking alcohol. Once the attention of the target audience is captured, the advertisement is able to deliver a health message (do not drink and drive) that is more persuasive. The channel of this piece is the television because it is a TV ad. I think the channel matched the piece well because people in the target audience often watch the commercials during the Super Bowl because it is widely known that they are more entertaining so this was a good channel for getting the message across and is relevant to the actions of the target audience at the time of exposure.

@globalcommunicationproject

[phstudentsd-blog]

I agree immensely with the image that you chose for “behavior change” and feel as though it is particularly motivating and effective at changing peoples’ smoking habits. This display print uses fear and statistics in order to scare smokers into changing their unhealthy behavior and to keep non-smokers from picking up the detrimental habit. If this image was placed on a billboard, I feel as though it would be extremely effective and stopping people from smoking and to change their behavior.

Moreover, I really loved the health communication piece you chose for “inform.” The image was striking and very persuasive with its detailed drawings. This image shows the difference of your body when you eat healthy foods in contrast with unhealthy fast foods. The image of the man on the left shows what a well-oiled machine your body is when eating healthy and exercising regularly, while the image of the man on the left shows how lethargic and broken-down your body is while making poor food choices. I feel as though this display print would be perfect in a health magazine or even as an ad on a billboard, since those places would attract a receptive audience.

@globalcommunicationproject

[phstudent202-blog]

Entertainment Education, Research Activity #3, PH 402

Sell:

I believe that the goal of this communication piece is to sell stuff because it is asking if someone is beach body ready and has the weight loss collection of pills in the right hand corner. This is implying that the pills will help someone lose weight. The destination of this ad is to increase the personal relevance of the health topic. This ad causes someone to ask themselves that question about their body, and if they do not think so, then they will look into the pills, if they choose to. The channel of this piece is display print, and it matched the intent of the piece well because when people are walking past it, it will catch their attention to read it very quickly and keep walking.

Inform:

The goal of this New York City subway ad is to inform because it is informing people that portions have grown and so have Type 2 diabetes. It also informs people of what number to call for a Healthy Eating Packet. The destination is to increase awareness of this health issue, and to show how important it is. The channel of this piece is display print, and it matched the intent of this piece well. There aren’t too many words to read, so the person walking by can quickly read what it says and keep walking. Also, it was placed in a New York City subway, so while someone is waiting for their train to arrive they can read it.

Change Behavior:

This communication piece is an example of change behavior because it shows a car accident as a consequence of drunk driving. Most people don’t want to get into big car accidents, so they will try to avoid drinking and driving. The destination of this ad is to model the behavior and consequence. The ad shows a car accident due to drinking and driving. The ad even mentions how stupid it is to drink and drive. The channel of this piece is display print. I think it matched the intent of the piece well because there are only two words on this ad. It says absolute stupidity, and the shape of the bottle in the picture is shaped like an Absolut vodka bottle. It is very quick to put together and understand the concept of this piece. People don’t need to stop to read it and understand what is going on.

Entertain:

The goal of this piece is entertain because there isn’t a big and clear message on this ad. The destination is activation and to model a certain behavior. It starts off with a big man at the top to form the word, “FAT,” then, he gets skinnier to still form the word, “FAT,” and then the last word says, “FIT.” The behavior that is being modeled is losing weight. The channel of this piece is display print. It matched the intent well because it is saying that to lose weight, you could go to that specific gym. People quickly looking at it could understand that if they want to lose weight like the man in the ad did, they could go to that gym listed at the bottom. It does not take a long time to read and understand what is being said in this ad, so display print was a good idea.

@globalcommunicationproject

[phstudentsd-blog]

I definitely think that the first image you chose is a great example of “selling” a product through the channel of print media on a billboard. The image of the fit female model will attract both male and female attention, and increase awareness of being “beach body ready” through the consumption of Protein World’s “Weight Loss Collection” products. I agree with your opinion that this form of media was perfect for a message such as this one, since the billboard will reach a huge audience and appeal to many of the people walking past it.

Furthermore, I also greatly enjoyed the “behavior change” image that you chose. The image of the Absolut vodka bottle chalked on the ground of a crime scene where drinking and driving had turned into a major accident was motivating and definitely thought provoking. This display print image would be perfect in a bar or in a magazine, where it could potentially reach a large amount of people who may go out and partake in social and drinking activities. This image is very accessible to a great amount of people since it only has two words on it, which display the message of the ad very well.

@globalcommunicationproject

[phstudentsd-blog]

Entertainment Education, Activity #5, PH 402

1) “Where is the Love” – Black Eyed Peas:

· I believe that the primary goal of the message in the Black Eyed Peas’ “Where is the Love” is to draw awareness to the issues of racism, materialism, and the influence and immense power of the media on people worldwide.

· The Peripheral Route is utilized in this song because the listeners may not be completely aware of all these terrible things going on in the world, and they may be at a “low involvement” level.

· I do not feel that they are ‘violating a contract’ in this song, since the lyrics and message are both convincing and enjoyable.

· I feel that the Black Eyed Peas’ “Where is the Love” is extremely effective at drawing awareness to the issues they sing about, and that the listeners are, in turn, very likely to want to make a change in the world after hearing a song as powerful as this one is. The lyrics “people killing, people dying. Children hurting, you hear them crying. Can you practice what you preach, would you turn the other cheek?” are incredibly influential and powerful at making listeners aware of the problems occurring and that people are being passive bystanders instead of living up to what they believe in and helping people.

2) “Imagine” – John Lennon:

· I believe that the primary goal of John Lennon’s “Imagine” is for listeners to imagine living as one world where the things that divide people do not exist. Lennon sings about how if we stopped separating people, we could have a society built on the ideals of world peace, understanding, community, and love.

· The Peripheral Route is used in this song because the listeners may not have been very aware or conscious of imagining a world where everyone is equal and there is continuous peace and love for all. Most of the listeners have low involvement with this topic, and thus, this route is utilized to get people to start thinking about what Lennon’s utopian-style world could be like.

· I do not feel as though Lennon is ‘violating a contract,’ since his song is very effective at convincing while also being enjoyable as well.

· I feel that John Lennon’s “Imagine” is very effective, since it is promoting peace, community, and no divisions or judgment between people’s possessions, lifestyle, or religion, etc. The lyric “the world will live as one” is extremely powerful and significant, and is a great motivator for listeners to make a change in their lifestyle, to promote peace and understanding, and to love one another more each day.

@globalcommunicationproject

[phstudentsd-blog]

Entertainment Education, Activity #3, PH 402

Piece #1: SELL:    

· The goal of this Dos Equis billboard is to promote and Sell the product of Dos Equis beer. The billboard strives to persuade its viewers to drink the same beer as the infamous “most interesting man in the world.”

· This piece Activates and Advocates for its viewers to drink Dos Equis beer so they can be like the Dos Equis man and gain charisma from drinking the same brand of beer that he does.

· The channel of this Dos Equis advertisement is display/print, since it is located on a billboard. I do believe that the location matches the intent of the piece, since the ad is activating and advocating for people to drink Dos Equis beer, and a billboard is one of the ways to display an advertisement where the most amount of people will view it.

 Piece #2: INFORM:    

· The goal of this news article from NBC Online is to Inform, since it is telling the public about a new and deadly fungus that has been found in the United States. The article was created in order to provide viewers with up-to-date information regarding health findings, since this article was taken from the Health News section of the online newspaper.

· I believe that the destinations of this health communication piece are to Advise and Announce. This news article strives to make citizens aware of the strain of fungus that has been discovered through increasing their awareness of the issue at hand, and stating that there is, in fact a new deadly fungus.

· The channel of this piece is online mass media, and I believe that it definitely did match the intent of the piece well, since it is from a highly-regarded news source, NBC. 

Piece #3: CHANGE BEHAVIOR:    

· The goal of this health communication advertisement is to Change Behavior. The reason behind this campaign is that many people do not even know that they are drinking so many of their calories and sugars in their drinks, rather than eating it in their foods everyday! This consumption of sugar through caloric drinks adds to excess weight gain as well as other serious medical issues such as diabetes and heart disease. The campaign strives to change the unhealthy behavior of people in New York for the better.

· I believe that the destination of this piece is to Advise. This poster advises the citizens of New York to stop drinking sugar-laden drinks and to switch to healthier alternatives in order to stay healthy.

· The channel of this health communication piece is online mass media and printed poster. This image was posted throughout the streets of New York, which I believe is a perfect place to post such an image that motivates people to change their unhealthy behavior of drinking sugary drinks.

 Piece #4: ENTERTAIN:    

· While this quote from the movie Mean Girls does talk about the real health issue of safe sex, it is mostly used as a humorous line for Entertainment and comedic relief.

· I feel that the destination of this humorous movie quote is to Announce. For example, it announces to its viewers the importance of safe sex, while still staying true to the comedic theme of the movie.

· This image is taken from the movie Mean Girls. I feel like this is a great channel for a quote like this to be a part of, since a lot of teenage girls have watched this movie, and while the line is meant for entertainment purposes, it does have an undertone of truth regarding safe sex and health in it, thus I believe that a movie is a good place for a quote like this to be a part of.

@globalcommunicationproject

[phstudentsd-blog]

Entertainment Education, Activity #1,PH 402

Example 1: I feel that Zach Galifianakis’ “Between Two Ferns” YouTube video starring Hillary Clinton is used primarily as Entertainment. While a majority of the information talked and joked about is factual and actually relevant to this presidential election, the underlying purpose of this video has more of an entertainment feel to it. I believe that the video’s function is to entertain and provide enjoyment and comedic relief to the viewers.

Example 2: I believe that the NPR’s article update on Zika Virus is used as News, since the article talks about how the CDC is warning men and women to think twice before trying to conceive a child if they could have been exposed to the virus. This article keeps viewers up-to-date with what is happening in the world, while announcing that Zika can spread during sexual intercourse and advising couples to delay conceiving child for about 6 months.

@globalcommunicationproject

[weliftingaddict-blog-deactivate]

Sources, Research Activity#4,PH402

@globalcommunicationproject

[phstudentsd-blog]

I completely agree with you that these ads are great methods of behavior change! After looking at the first picture you chose, I felt absolutely disgusted by the fast food industry and will definitely not be eating or drinking these fake and unhealthy products any time soon. I was most shocked at the fact regarding peanut butter. I was so repulsed to hear that over 30 insect fragments and rodent hairs are in just 100 grams of jarred peanut butter. I will certainly think twice before adding peanut butter to my morning oatmeal, or into my protein shakes!

The second image you chose, while more clinical in comparison with the first image, is still just as compelling in regards to behavior change. Seeing all the negative effects and symptoms of fast food on the body is disgusting and appalling.

@globalcommunicationproject

[icecreampublichealth-blog]

Sources, Research Activity #5, PH402

I choose this social health marketing that uses Kylie Jenner, a 19 year old billionaire that many young girls look up to for inspiration, in which she advertises the tea, “Fit Tea” to her audience. Usually, when a person uses a detox tea for dieting, that tea has an ingredient herb known as senna. According to Truth in Advertising, Senna is FDA approved for treating the occasional constipation, and contains chemicals that irritate the large intestine to cause a laxative effect.

By using Kylie Jenner as the spokesperson or face of “Fit Tea,” it goes pretty far in exaggerating the belief that she uses this product. Whether she uses the product or not, she is getting paid so much money to promote “Fit Tea.” This causes so many young women to want to buy this product because they believe that the can achieve the same body type as Kylie Jenner if they drink this tea.

A better choice to make young women or girls get the body they want is to advertise girls with real bodies exercising and eating a balanced diet. It may not be lavish as Kylie Jenner may be portrayed, but at least this type of campaign would be realistic to the average young woman to be encouraged to run outside more, go hiking, and understanding what types of nutritious healthy meals are good to cook and or eat.

@globalcommunicationproject

[phstudentsd-blog]

I definitely agree with you that Kylie Jenner is an inappropriate spokesperson for “Fit Tea.” This product’s manufacturers’ tactic of using Kylie as their promotion strategy is a smart decision on their part, since they know that she has a plethora of female followers that are right in the product’s target population and will do anything in order to get a body like Kylie’s. While Kylie may or may not (she most likely does not) drink “Fit Tea,” her followers do not know this information, and are led to believe that she drinks this tea in order to maintain her fit, slender, and curvy body.

I also agree with the point you made that a better choice of health marketing should be focused on advertising girls with “real” bodies that are not always airbrushed and touched-up in photos like Kylie’s is. In addition, the advertisement could encourage young women to work out and eat healthy, balanced meals in order to reach a healthy and fit body.

@globalcommunicationproject

[phstudentsd-blog]

Source, Part Five, Analysis Activity #1, PH 402

I feel as though this “Give A Damn” Super Bowl DUI commercial featuring Helen Mirren was definitely not an appropriate choice. While Helen is a phenomenal actress and does get the point of the DUI commercial across very successfully with her humorous tone and wit, the majority of people who are watching the Super Bowl are most likely generally not avid Helen Mirren movie watchers, but rather are American males who are interested in sports. While Helen Mirren’s commercial was humorous (and even slightly degrading at times) I believe that a different celebrity would have been a much better choice for Budweiser to utilize in this commercial – perhaps a professional sports player or a popular male actor.  

In regards to credibility, the first thought that comes to mind about this ad is ‘why would Budweiser (the source) be issuing a commercial encouraging drinking their product in moderation?’ I feel that Budweiser only really created this commercial in order to deter backlash from the health community and the surgeon general. It is apparent that as an alcohol company, Budweiser does not actually care about the health or well being of their product’s consumer, and that they are just publicizing this commercial in order to diminish their liability when drunk driving occurs. Thus, Budweiser does not seem like a very credible or trustworthy source to publicize this advertisement, as it feels like the company is just trying to adhere to standards set by the Department of Public Health or that they are attempting to diminish their responsibility and liability in drunk driving.

@globalcommunicationproject

[phstudentsd-blog]

Source, Part Six, Research Activity #5, PH 402

This example that I found of Kim Kardashian-West endorsing a morning sickness pill is a very popular and controversial topic right now. In this photo that Kim posted on Instagram, she is endorsing “Diclegis”, a prenatal medication that she supposedly used to treat her morning sickness during her pregnancy with her son, Saint West. I, along with the vast majority of viewers, including the FDA, believe that Kim is an extremely inappropriate source to be endorsing medication that needs to be prescribed by a physician. This endorsement is nothing more than a paid endorsement that she did for this morning sickness product, and we as viewers are not even sure if she did actually use the medication to help ease her morning sickness symptoms.

Additionally, I found it strange and inappropriate that Kim did not state any of the symptoms or side effects that this medication has, which shows that she is not a credible or valid source for a medication advertisement. However, after being contacted by the FDA, the company that produced this drug had Kim post a new Instagram photo with information regarding the side effects and health safety warnings for “Diclegis”. After this corrective Instagram post, it was extremely apparent that Kim had nothing to do with the wording of the post, and that the drug company was asking her to endorse their product in order to gain more users and to make more money.

Lastly, I believe that a much better and more reliable choice to endorse this drug would have been someone who is not a celebrity, but rather is a real health professional; for instance, a physician, nurse, OBGYN, or other prenatal care expert.

@globalcommunicationproject

[phstudentsd-blog]

Source, Part Four, Research Activity #4, PH 402

Message #1: Pouring on the Pounds Campaign –

After viewing this Pouring on the Pounds campaign poster online at the beginning of this semester, I was immediately inspired to stop drinking sugary drinks. Although I never drank sugar-laden fruit juices, energy drinks, or sweetened sodas, I did tend to drink coffee with sugary flavored syrup in it or smoothies on occasion. Seeing this poster impacted me to make a change and to completely cut out the sugary coffee flavoring that I was ordering in my morning coffee, and to switch to a sugar-free syrup or unsweetened option. Since viewing this poster online, I have only had water, coconut water, sugar-free coffee and tea, and low sugar Gatorade (G2), and have cut out sugary drinks for good.

In regards to the credibility of this campaign, I felt as though the source was extremely credible since it was created and sponsored by the New York Department of Health and Mental Hygiene. Since this campaign is sponsored by a Department of Health, I definitely took this message seriously due to the reliable source on a topic regarding health and nutrition.

Message #2: AT&T’s “The Last Text Sent” Campaign - https://www.youtube.com/watch?v=DoMOnXowoeA

I remember watching this incredibly emotional and striking documentary in PH 303 last semester, and immediately feeling as though it had made a significant impact on me. As soon as I saw this heart wrenching video, I instantly decided to change my bad habit of texting and driving. This documentary is relayed through very credible sources, since some of the video’s speakers are either survivors of texting and driving accidents, or the family members and friends of the people who died from the accidents. Overall, AT&T’s “The Last Text Sent” documentary campaign was extremely successful at changing my texting while driving behavior for good, largely due to the credible sources that utilized.

@globalcommunicationproject

[phstudentsd-blog]

Source, Part Two, Research Activity #2, PH 402

(3rd Debate, https://www.youtube.com/watch?v=JCravysPsAM)

In the third Presidential debate, Hillary Clinton talks about abortions and speaks purposely to a large majority of her target audience on this subject: women. She states that she believes that the mother’s health needs to be taken into account in regards to receiving an abortion, and that she does not believe that the US government should be making a woman’s personal decisions for her. She vocalizes that as a woman and a mother, she fully understands the burden of not being able to have the legal option of receiving an abortion if necessary. Later, she says that she supports Roe v. Wade and Planned Parenthood, as well as a woman’s right to freedom of choice in regards to her body and the fetus, “so long as the health of the fetus and mother are taken into account.”

 (1st Debate, 8:11, https://www.youtube.com/watch?v=855Am6ovK7s)

In the first Presidential debate, Donald Trump talks about the huge issue of Mexico, China, and other countries taking vast amounts of jobs from the American working people. Trump states that “we have to stop our jobs from being stolen from us,” and I believe that he is speaking to and targeting every legal American citizen in the United States with this message. He later goes on to say that it is necessary to reduce taxes for small and big businesses in order to keep the American companies from moving their facilities and product to foreign countries and having non-American workers take over our jobs (since this is a cheaper option for them). I feel that this is an enormous issue that the United States is currently facing, and as an American citizen, I very much agree with what Trump is saying in this segment from the first Presidential debate.

@globalcommunicationproject

[phstudentsd-blog]

SDSU Great Give

The jewel and pride of San Diego State University’s recent construction is Conrad Preby’s Aztec Student Union, which offers students state of the art meeting rooms, reception areas, food venues, a gym, and a bowling alley in a beautiful building made possible by donations and gifts from people like you. Please visit sdsugreatgive.org today and donate to continue inspiring projects and construction on our campus in the future. #SDSUGreatGive

[phstudentsd-blog]

SDSU Great Give

Ever since I was young, I had dreamed about studying at the world-renowned Oxford University in England, and this dream of mine was made possible through the Study Abroad program offered by the College of Extended Studies here at SDSU. Visit sdsugreatgive.org to donate to the Aztec community and help grant students like me the unforgettable and life-changing experience of attending their dream school while going abroad! #SDSUGreatGive

[thiswasagainstmywill-blog]

Messages, Part Two, Research Activity 3, PH 402

Sound 1: Fuzzy wailing electric guitar: This song gives me energy, makes me feel uplifted and excited; this could be used to promote going outside and helping clean up trash with friends on the beach etc.   Sound 2: A fuzzy electric guitar riff in E. This song feels soft and nice, it makes me feel relaxed and comfortable.  This can be used to promote saying no to drugs, showing friends walking together and resisting peer pressure.  

Sound 3: An acoustic guitar reflection riff in F.  This sound makes me feel sympathetic, like there’s something to feel sad and yet happy about (bittersweet).  This would be a good sound for a commercial that asks for donations for children in a hospital.  

Sound 4:  A long low soft cello G note.  This sound makes me feel sad.  This would be paired well in a commercial used to say no to smoking, probably displaying someone who has a disease or illness from it. Sound 5:  This sound makes me feel like I should get up and do something, it gives me fun vibes.  I think this would be used for getting a young audience outside and playing/active to burn calories and be healthy.    @globalcommunicationproject

[gr3ymatt3r22-blog]

I thought all five of your sounds and what you thought it could be used for in health communication were very creative. The main thing I enjoyed from the examples you gave were that you were very specific with who the sound would target. I also liked that your description of the sound itself were very detailed on how it made you feel that it made it easier to understand your reasoning behind the behavior and population you picked for each sound.

@globalcommunicationproject

[phstudentsd-blog]

I decided to respond to this post for Research Activity 3 since I found it to be the most interesting activity that we were tasked to complete for this Messages Module. Even though I cannot hear the sounds that the original poster was listening to while they were writing this post, I feel as though they did a fantastic job thoroughly describing the sounds and making it so anybody can easily imagine the sounds and the campaign or cause that they would be a part of. 

Even though I am not able to hear then exact sound “Long Low Soft Cello G Note” that the original poster chose to describe, I play piano and am extremely familiar with the sounds of a low G note. Thus, based on my prior musical knowledge, I would most definitely agree that this sound would feel rather melancholy and sad, and that it would be perfect for a commercial advocating for people to say no to smoking, or to quit a different harmful and unhealthy behavior.

@globalcommunicationproject