Boycotting Adidas.
Adidas is a very popular brand among people of all ages. They carry many sports equipment and attire, which is sported by many sports teams or celebrities.
In Adidas top football boots they're made from pure kangaroo leather. In this article, it may be a bit bias considering it was written by Viva! which was the group starting the boycott against kangaroo slaughter for anymore football shoes. The boycott in fact was very successful. Adidas felt pressured by animal lovers, and concerns over animal cruelty that in October of 2011 they reduced the production of kangaroo leather.
I chose to feature this boycott because as you could've seen in my previous posts, I love Adidas. It's one of my favourite brands, and I thought I might as well get to know some things about it. When i'm out and consuming, I don't really think about the production of all the products that I buy. This is a really wake up call to me, considering I can be considered close to an animal lover. It really upset me how Adidas has been doing this for so long, and it just makes me feel guilty now buying their products. The slaughter of kangaroos, specifically baby kangaroos for their leather has been slowly diminished by big companies such as Adidas and Nike but it's not completely eliminated. I find that this really brings animal cruelty and mistreatment upfront, if big companies like this decide to step down and listen to protests about the issues that affect so many people. It's sort of like a big influence on the consumers that Adidas decided to take a better choice for the better of the environment. I find this way of boycott was extremely effective, in a way it was an emotional appeal to most people as they have a heart for animals. As stated in the article, the pressure of public and the fear of the company's name being trashed they decided to eventually stop the use of kangaroo leather.
In order for boycotting to be effective you need to have a way of reaching out to the public, in a way that they'll be able to relate to it. For example in this situation, Viva! decided to hit the public in a way that they'd feel sorry for the kangaroos.
1. Speak to the public, get them to care.
2. Get the message out to whom is concerned.
3. Let the consumers know exactly what is behind the company, give them the facts.
4. Pressure the companies, give them something to worry about.
5. Allow the consumers to speak out what they think, let their voice get to the company.
