Pzero road book

Pirelli PZero is a premium emotional sportswear brand driven by technology, inspired by Pirelli’s roots and contemporary collaborations.

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PIRELLI PZERO’s NEW SPORTY AND ELEGANTLY DESIGNED DINGHY, THE 1100 SPORT AT THE GENOA BOAT SHOW Comfort, attention to detail and excellent performance. These are the new 11-meter dinghy’s qualities and it will be presented by Tecnorib at Genoa’s 52nd Boat Show. The new PIRELLI PZERO 1100SPORT dinghy is a painstaking balance of design and technology that completes a vast range within the fleet of boats that are produced and sold with the brands in a licensing agreement between Pirelli and Tecnorib. Designed and approved to hold up to fourteen people, the new dinghy brings together the style and elegance of teak finishes and chic cushions with a bold, sporty ethos thanks to its silhouette and hard top helm. Comfort on board is ensured by spacious and liveable areas such as the rear sundeck, sofas at the bow with a table that can also be turned into a sundeck, a cockpit with a sofa, a mobile bar with two fridges and the services provided by the console. Like the other designs in this range, the PIRELLI PZERO 1100 embodies the DNA of the ethos of the brands that make it a standout: meticulous research of materials, attention to detail and high quality performance. The foldable sunshade with carbon shafts and the digital control panel ensure comfort and innovative sailing technology. The PIRELLI PZERO 1100 SPORT, which is part of the vessel category is available in two versions, with an inboard mounted outboard motor and with outboard motors, (two, maximum 350hp), the latter is suitable for those who prefer fast and sporty navigation. Both are standouts thanks to the support tubes in 3 shades of grey, the elongated P that is the brands’ signature in contrasting white and red seating covers. Genoa – Boat Fair – stand 534 – P.le Fiera Congressi

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PZERO SCARF X VFNO An icon of 1960s elegance becomes a functional contemporary accessory. One of the most striking trends of this year’s collections is that of drawing from, modernising and enhancing some of the features of the feminine ideal of the 1960s. Thus, formal codes from yesteryear make a comeback in today’s daywear. For PZero, this is a natural choice, as it can draw on the heritage of Pirelli Confezioni, the historical clothing brand of the Pirelli Group. This journey back in time has resulted in the latest PZero scarf, this season’s must-have accessory. For Vogue’s Fashion Night Out, and for this year’s autumn-winter collection, Pirelli PZero has introduced a nylon rain scarf, one of the main iconic accessories of Pirelli Confezioni in the 1960s. Available in 15 different colours, the scarf is brought up to date by a new, easy to wear, perfectly tailored contemporary look. The iconic charm of sophisticated women from the past, such as Ingrid Bergman, Jacqueline Kennedy and Audrey Hepburn, is thus brought up to date through a functional, pop accessory for fashion-forward girls and women.

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SPECIAL VFNO LIGHT LOAFERS Getting about with style, even in the rain. This autumn, waterproof traditional Friulane flat shoes with the typical Pirelli rubber sole. As autumn approaches the days get shorter, the leaves fall, the temperature drops and, above all, the rains come. And the rain, as well all know, generally makes life harder. Dressing is no exception. Women usually resort to rigid footwear which, while protecting the foot against the rain, make their step heavy and awkward. This autumn, PZero sets out to tackle the rain with its Light Loafers, shoes that combine traditional, retro elegance with functional innovation. The traditional all-Italian “Friulane” flat shoes for women are given a contemporary twist with an innovative waterproof fabric and the typical Pirelli rubber sole. This conveys to the wearers of the Light Loafers a litheness worthy of the best ballerinas, while ensuring the foot is kept dry at all times.

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CLUB Pirelli’s classic tennis shoes are picked up by PZero and made even more comfortable and high-performance. The tennis shoe has been a Pirelli classic and an important sport for the Pirelli brand. The white tennis balls in their signature cardboard packaging were for decades one of the most famous and iconic products of the brand. Just as the tennis shoes were. They were also white, as dictated by tennis “etiquette”, with a simple and elegant design while also being sporty. PZero has decided to pick up this style, making it more functional and comfortable while maintaining its clean and essential silhouette. This is how the Club was born, a preview of the Fall/Winter 2012-13 Collection available exclusively at the Corso Venezia Pirelli boutique. The Club are calf leather tennis shoes with a box sole and entirely stitched to the upper. They come with a leather wrapped fussbett to ensure maximum comfort. Set. Game. Match.

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Pzero @ Pitti Uomo The new Spring-Summer 2013 collection was presented at Pitti Uomo. Shoes, bomber jackets and polo shirts, all inspired by the world of racing. Oversized logos, colour contrasts, racing themes, patches, pin-up girls and iconic references to motor racing in the 1980’s. This is the collection PZero presented at the 82nd edition of Pitti Uomo in Florence that was completely inspired by motorsports aesthetics. First and foremost, the shoes. The Rex Sneaker, the most important line of shoes in the PZero collection was presented in a wider selection that is bold and high performance enriched with the signature elongated P in metal or embroidered along the sides. The sole is in white or coloured rubber and was directly injected onto the upper bears Pirelli PZero’s tire radial print. Followed by the new line, Motorsport: driving shoes in fabric or crosta suede with a moulded heel and reinforced toe and heel. The sole is a 3-layered rubber tread. To strengthen the idea of the competitive world of motor sports, Pirelli PZero lowered a paddock inspired by Pirelli’s hospitality area used for motor sports competitions around the world into the Fortezza da Basso, in the middle of the Cortile della Ghiaia. Outside, girls with umbrellas recreated the atmosphere at the start of a race. In a garage-workshop, tools and motorcycle tire rims shared the space with shoes, ultra-colourful racing polo shirts, the new Biker Jacket, perfect for riding motorcycles, and with the Box Jacket, a piece dyed rubberised wind shielding jacket. Last but not least, t-shirts embellished with graphics inspired by Pirelli pin-up girls from the 1950’s, re-interpreted by the American artist and illustrator, Adam Hayes.

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When the rain becomes an opportunity to express flair and style Each piece in the PZero collection is made up of elements, materials and an allure, which ties it into the Pirelli DNA. This bolero jacket is inspired by the cycling world. The Bel is tailored in strong nylon used by cyclists, which shields them from the rain without hiding their team shirts. Thanks to the cut of the cut of the jacket, the drawstring, hood and grosgrain detailing the Bel is a feminine and sensual piece. And wet weather, once again becomes an opportunity to express flair and style.

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PZero’s classic style for summer. Destined to last. From the birth of the PZero brand, the P-Rex style has been pivotal to the collection. To meet more contemporary needs, the engineering used to make the tires with a signature long P is applied to the shoes in order to create increasingly innovative shoes. The result are high performances shoes in a comfortable design and are available in a vast selection to choose from: from bolder sneakers in crosta suede and fabric to more classic versions in rubberized calf leather or nappa leather as well as sober shoes in deep brown buffalo leather. All the styles share are rubber sole with a radial pattern and the signature P at the side.

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CHARLOTTE The classic ballerina shoe with that extra little touch. The ballerina shoe is a must in any women’s footwear collection; it is a style that has become a timeless classic. The quasi-childish image, both sweet and simple of a shoe that allows the foot to almost directly touch the ground is enriched in the PZero version with a leather sole and most importantly an original rubber heel that ensures stability and no unpleasant surprises. The Charlotte is a ballerina shoe in ultra soft nappa leather or in fabric with a comfortable and flexible build, it is available in a selection of colours, from springtime green or yellow to the more sombre blue or black.

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BESPOKE The exclusive Be Spoke experience, applied to Pirelli PZero. Pirelli PZero has applied Be Spoke rules to its sneakers to make them even more unique and exceptional thanks to a traditional technique called reverse: the shoes are sewn on inside, like a bag then turned inside out and moulded into shape. There is a corner for Be Spoke footwear at the flagship store on Milan’s Corso Venezia, where clients can select the colour of the laces, of the soles (available in 6 variations of tire treads used in Grand Prix racing) and of the leather. The materials can be selected from a special wooden cabinet with the help of specialised personnel. The term Be Spoke dates back the beginning of the 20th century when English tailors on Saville Row increasingly confectioned suits to clients’ specifications. Nowadays the term is used to describe quality products that are crafted using traditional methods that require expert know how and represent the height of personalisation and the uniqueness of a product. The term is no longer limited to hand tailored suits, but is applicable to products that are crafted using the highest standards. A unique and exclusive experience that can be discovered at Pirelli PZero’s flagship store in Corso Venezia 1, Milan.

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PIRELLI CORSO VENEZIA A premium multisensorial experience at PZero’s flagship store in Milan. Between memory and vision. Pirelli Corso Venezia is much more than a concept store. It’s a space that intercepts and converges on new paradigms in contemporary living. The atmosphere in the Corso Venezia flagship store is strongly infused with a form of design thinking that crosses boundaries to cover the different worlds Pirelli works in. Continuous creative combinations allow visitors to come up with their own customised route. The rubber carpet and tread marks on the asphalt guide visitors through different parts of the store. In the 1500 square metre space on two levels, glamour meets industrial design and the workshop becomes a showroom, in a mix permitting sharing of excellence and aesthetic tangibility. In short, designing a premium experience! A subtle scent of rubber, the materials present in the store (cement, tiles, steel), different industrial sounds and noises in each part of the shop, hi-tech installations warmed up by the sustainable light of LEDs and industrial components converted into items of furniture offer an outstandingly sensitive, emotional experience. Elements and component reconciling practicality with the pleasures of the senses. The premium experience is boosted by a new version of memories featuring collective icons, objects and images from Pirelli’s past tracing a path toward the visionary vocation of the PZero brand. Photos, memorabilia and details recall Pirelli Milano’s foundation in 1872 Pirelli’s rubber core is represented by the bicycle tyres, the Bianchi Tonale motorcycle and the Lancia Stratos in the store. The evocative power and intensity of stories combine with contemporary elements to form a creative new dimension in premium urban sportswear. Pirelli Corso Venezia is a visionary challenge which is also highly pragmatic in terms of conventional retail, with its high potential for innovation, as demonstrated for instance by the presence of targeted services and original solutions aiming in the direction of excellence and quality. This the reason for the idea of customising products such as sneakers: Be Spoke tailoring is still possible in the Pirelli Corso Venezia flagship store. A premium experience must involve stimulating, exciting actions. An easy-to-use interactive table allows people to share new images and experiences. Pirelli Corso Venezia offers an opportunity to come into contact with the productive virtuosity of processes and details that adds to the premium experience. A hybrid between production and artistic installation: as in tattoo artist Scott Campbell’s Trilogy project, the first tattooed tyre, made for a Ducati present in the store with a Robostock, directly out of the Pirelli factory, the first automatic warehousing robot for shoe storage and a reproduction of the sound-absorbent non-echoing wall used to test tyres Excellent tradition, quality materials and productive processes. Pirelli Corso Venezia is proof that a store designed this way can tell a story, entertain customers and get them involved.

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EUGENE The sneaker according to Pirelli PZero. Today sneakers, which once were just shoes to train in have become a category unto themselves, an iconic piece that is the embodiment of new styles and ideas. Eugene is a fabric and black and white calf leather sneaker that Pirelli PZero has fused with a two toned perforated Oxford upper, allowing for innovative and daring detailing: contrasting colours and materials in the upper and a rubber box sole in either white or yellow. Above all though: the signature sole, (in terms of size, weight and material the shoe is made in) which has been sewn to the upper at 360 degrees. 

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ERIC Tubular loafer with a little extra something. On the bottom of your feet. There are certain styles of shoes that can be considered timeless classics. Then, all one has to do is change a detail and suddenly the shoe becomes something unique and original. Eric is a tubular loafer crafted in supple white and blue calfskin with leather ties tied into a bow. A sailing classic, but which can easily translate into urban life. Across the board. Because there is a new element on the bottom of your feet. A little extra something. An innovative rubber sole with PirelliPZero’s tire tread pattern that ensures a perfect grip in all situations. With style.

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MANDRAKE THE MAGICIAN AND FLASH GORDON: TWO ICONS WHO STAND THE TEST OF TIME For Milan’s Design Week, PZero presents limited edition t-shirts which celebrate comic strip heroes from the 1930s, who also gave their names to some of Pirelli’s motorcycle tires. In the 1970’s Pirelli decided to name their high performance tires for motorcycles with very evocative names that were inspired by the world of comics in the 1930’s such as Mandrake (the Magician) and (Flash) Gordon. These tires are still available today thanks to Pirelli’s continued technological innovations as well as the company’s experience, and continue to be a benchmark for motorcycle aficionados. PZero celebrates these “brands” with t-shirts inspired by Pirelli in the 1970’s and the famous comic strip characters using unique and original detailing. Mandrake the Magician and Flash Gordon, (along with The Phantom) are powerful icons to this day, who continue to live on in our imagination, are the forefathers of Marvel and DC Comic’s superheroes, and are still all the rage at the movies and in video games. Mandrake is the invincible magician, created by Lee Falk in 1934, who looks very much like his creator. The character was such a success that it was turned into a 12-part serial as well as a TV movie. The character also received a nod from Federico Fellini in the 1987 film, Intervista, where he was played by Marcello Mastroianni. Gordon (known as Flash Gordon in the US) was created by Alex Raymond, published as a comic strip in 1934, and reached its success in the 1950s. Television shows and cartoons were also developed around this character, as well as several films, including Mike Hodges’ 1980 blockbuster movie with a soundtrack by Queen. Mandrake the Magician and Flash Gordon, two icons who have stood the test of time and to whom PZero today pays a well-deserved tribute.

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MESSAGE IN A BOOT To celebrate Milan’s Design Week, two styles of Biker Boots designed by Diego Dolcini will be displayed exclusively at the Corso Venezia Pirelli boutique. The Biker Boots designed by Diego Dolcini for Pirelli PZero, available exclusively at the Pirelli Corso Venezia Boutique during Milan’s Design Week, are more than just boots, but the deliverers of a clear and specific message. Dolcini’s Biker Boots for PZero are the answer for women who know how to balance their femininity with a demanding dynamic lifestyle. Diego Dolcini’s sense of style and Pirelli PZero’s unique materials come together and team glamour with practicality. The Biker Boots designed by Dolcini are constructed entirely in PVC by injection molding. They are enriched with patent leather detailing and rubberised buckles. The upper is adorned with Pirelli’s classic star shaped logo and the rubber heel features the brand’s famous tire tread pattern. Two styles of the Biker Boots will be presented exclusively for the Salone del Mobile: an all black version with patent leather straps, and a black model with matte straps and a white sole. The remainder of Diego Dolcini’s Capsule Collection will be available next fall.

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ALEXANDRA Can a woman’s waterproof cape be sensual and sharp? Yes it can. The Alexandra Cape from PirelliPZero’s Spring-Summer 2012 collection is one of those styles that captures your attention on more than one level; for the way it looks and for all the ideas it seems to unleash in you. Your eyes see one thing, but your brain reveals something else to you. You see a raincoat tailored in coated micro ripstop, but its sheen and the depth of its ruby red hues gives the fabric the feel of soft silk. You register a grosgrain drawstring, but in your mind’s eye you picture velvet ribbons. Ultimately you are looking at a waterproof cape, but it feels more like an elegant robe. Technical fabric takes on a seductiveness, as well as being highly functional thanks to the heat welded inner seams and it is perfectly suited for the Alexandra’s old world silhouette.

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Pzero’s urban design meets the sinuous glamour of Diego Dolcini’s fashions. Diego Dolcini is the shoe designer. He loves to call himself the “red carpet shoe designer”. Pirelli PZero invited Diego Dolcini onto its rubber carpet, where he became so enamoured with the PZero mood that he decided to restyle one of his women’s shoes in Pzero’s urban style. Typical Pirelli materials and icons – rubber, contrasts between shiny and matt, visual power, performance design – meet Dolcini’s sinuous lines and extreme glamour. Contrasts that attract and come together in an innovative combination of two different experiences. The result is two premium styles: rubber biker boots with patent leather edge trim and straps and rubber-coated buckles, featuring the historic Pirelli logo with the star in relief on the uppers, with a rubber sole and heel marked with the unmistakeable tyre tread. Elegant sandals with patent leather strips, made of elastic and soft nappa leather with a matt leather base, available in black, navy blue and burgundy. The partnership with Diego Dolcini has resulted in better definition of the Pirelli PZero style for women. Unlike many sportswear brands which are gradually becoming more and more glam, Pzero does not aim for high fashion, but waits for high fashion to evolve in the direction of its urban sportswear. The inspiration is what goes on backstage, behind the scenes in the world of glamour. Not the perfect idol of beauty we see on the catwalk, but the authentic, relaxed beauty of everyday life. An active woman who experiences her own beauty and femininity spontaneously and wholesomely in her leisure time. On her way to a rock concert on her motorbike. The two styles go on sale in Pirelli’s Corso Venezia flagship store and through the Pirelli Pzero distribution network in September. Via: PirelliPzero

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”Fashion Minds - Renato Montagner” by Godfrey Deeny  A love for the ‘fast and furious’ you can presume, given Montagner’s expertise and penchant for performance-driven fashion collaborations with some of the world’s most recognized sporting brands including Nike, Aprilia, Valextra and DSL. His approach to dynamic design for Pirelli as Creative Director however is quite the opposite, adopting an artisan and architectural approach that can be likened to gentleman’s tailoring. Protective garments are made-to-measure and fit like a glove; performance underpins all designs. Click through to watch the full interview: 

http://imaginefashion.com/the-peripatetic-fashionista/fashion-minds-renato-montagner