"I don't want anything special".
That's generally what I hear from clients looking for some photography work done. I'll be honest, sometimes it's depressing. Why wouldn't you want something special? EVERYONE likes something special. I'm not sure if it's a misconception about how much something special costs, or if it's a feeling that somehow they don't deserve something special, not yet at least.
Or worse, that they don't needĀ something special, and I'm sorry, but in this day and age, if you want to stand out, you doĀ need that. You need to stand out from everyone else in the market and great photography can do that for you.
Anyway. I digress. Apologies.
"I don't want anything special... that's what I hear most of the time.", was what I said to the wonderful group of creative folk who attended the Arts and Business Scotland workshop in Glenrothes, Fife, a few weeks ago. It got a knowing laugh from most folk there, which surprised me. I thought I was the only one. It turns out I wasn't.
And that was the amazing thing about that workshop. I came away, feeling part of a creative community that I had no idea really existed beforehand. We're insular folk, us creatives ( particularly photographers - I find ), mostly because we don't like to tell anyone that we're actually here. It takes talent to get people like us to drop our guard, especially so quickly. We can be a spiky bunch. Fragile egos make for defensive attitudes.
Arts and Business Scotland, in the interests of impartiality, had asked Kirsty of The Firefly Group to run this workshop - the purpose of which was to sound out the creative industries across Scotland, which in turn will be the basis for a new strategy for the future, promoting collaboration between the arts and business. It was part sounding board, part catharsis and quite unlike any workshop I'd ever been to before.
Kirsty's style is very disarming, and it leads to frank discussion, somehow without confrontation. I personally think the UN should snap her up. The Ukraine crisis would have been sorted by now if they had. They'd have likely had a laugh doing it too. It's a style that works everywhere, it seems. The Firefly Group's client list is very impressive indeed.
At the start, we were asked how we'd like the workshop to go, what we'd hope to see happen and get out of it. I jokingly piped up "no beanbags", She kept her word. And it's been a running joke ever since. It was hugely interactive, but laser focussed on getting what was in our heads and hearts into the heads and hearts of the Arts and Business Scotland crew. Somehow it got a lot out of us, most of which I had no idea was there.
So after a long, intriguing and enlightening afternoon of soul searching and - okay - a bit of whining, we all said our goodbyes. I left enthused, invigorated and a little exhausted.
A few days later, to my delight, Kirsty emailed me with these wonderful words. "I do want something special". And I embarked upon a new project focussed on showing the world how different and dynamic Firefly is as a company. It involved documenting a live workshop ( it turned out to be for the Edinburgh region Arts and Business Workshop ), for the launch of the new Firefly website.
It also involved having as light a presence as possible. These workshops are not a place to play the loud photographer, getting people to stand there again while you re-shoot. It's important - if you're going to tell a story for someone else - that you do your damnedest to not be a part of the story yourself. This meant no flash, only available light, no matter what. 4 hours of a flash firing off every ten seconds would have given everyone in the room a headache anyway, I'm pretty sure.
It was to be art directed by the company responsible forĀ the new Firefly web siteĀ (now live, by the way), Eighth Day Design, based in Leith. I'm not ashamed to say that this initially filled me with dread. I hadn't been involved with art direction since I had assisted on advertising shoots nearly 15 years ago, and while those shoots were fun, the idea of someone looking over my shoulder and seeing my missteps, the images I would usually throw away... well... a couple of sleepless nights were had. Not least because of the technical challenge of doing that on what was effectively a documentary shoot.
It turns out that my worries were utterly unfounded. Sarah of Eighth Day is fantastic. She has a great understanding of photography and we built up a level of trust and rapport that surprised me in it's rapidity. What I initially dreaded, became something that I always thrive on.
On the day, having invested in some technology that meant Sarah could see what I was shooting, wirelessly on her iPad, I tiptoed around, trying to be ninja-like, but more likely coming across like a lumbering bear. It worked well, I think. We both came away impressed by the application of modern tech in a documentary space. It enabled us to make sure that we had the right kind of shots, and move on to the next subject once it was covered in enough detail.
It also helped me immensely because Sarah was able to reassure my delicate creative soul that she did indeed have something to work with. I learned that it was fine to be not quite so precious about my work in the process, which was actually liberating.
This was a massive worry initially, as the light levels on the day were terrible. The weather was horrendous, and even the large window in the room we were using in the Tower at the National Museum of Scotland couldn't give us the light we really needed. As I've said before, flash was a no-no for several reasons. Any photo buffs out there will do a sharp intake of breath when I say that I had to drop down to ISO6400 to get some images. This meant a choice between noisy images, or risking images blurred due to difficulty focussing or low shutter speed. It was, technically, a very challenging shoot.
In the end, though, it was FUN. I got some good images out of it, that I'm happy to put up on my site. But the best thing of all was another email from Kirsty, the day that I delivered them by hand to Eighth Day. It simply said "I LOVE THE PICTURES!".
Something special. Everybody needs it.
You can see more of the photostory on my main website: here.Ā