PlaceTime

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In PlaceTime, you create a point on a map for your business and see interesting places near you.

If you don't have an actual address, you can create a point where you most want to become visible. 📍

The places the app shows you as "interesting" change depending on where you are.

That way you are always aware of what is going on nearby.

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What motivates people to get involved in business?

Every entrepreneur wants to become himself and become a worthy income, independently manage his life.

Businesses need tools to grow.

PlaceTime is a service for business scale-up, practical communication, networking, business profile development, contextual targeting of factors, and what you won't find anywhere else - MAKE development in applications.

PlaceTime is unique and suitable for any industry. Here you register and see all representatives: from the parent company to a private distributor. No matter where your main office is, you see how your members spread the word about you. Everything is under control: availability of available information and gaps at some locations.

With your representation, small business acquires a new status, status, customers BRAND adds its scale and influence in the world.

Start advertising for FREE! The target is open to everyone through the first registration points.

Download it on AppStore и GooglePlay.

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It would seem that such a great idea is to find a business that ignites you and start making money on it. Then why are there not so many people who do what they love, and why do hobbies remain unpaid activities?

It's all about fears and stereotypes, let's take a closer look at them and dispel them.

❓ Nobody cares.

Whether you're doing anything - painting on fabric, roasting coffee, creating interior items out of wood - there are people who would like to buy it from you. Start with friends - they will be interested because they sincerely want to support you. And the rest will follow them.

❓ You won't make money on this.

It is this "support" that often comes from others. In fact, the profit from this activity is determined only by your desire. Many professionals once started with an enthusiastic sitting at the computer and could not think about how high incomes their interest would one day turn into.

❓ Need money for promotion.

In order for the whole world to know about you, you do not need to invest millions in advertising - just invest a little time and effort. With PlaceTime you can advance from scratch. Create a personal page - now a company page with a big future - and tell us about yourself. The platform allows you to find clients all over the world - if your activity is not related to personal interaction; or use the advantages of the location - allowing you to find the target audience in your country, city and region.

Discover a new chapter of your life in which you will do what you love and earn money from it.

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It is difficult to find a person who uses the Internet and is not registered in any of the largest social networks. Many people use several of them at once, since their audiences and formats are very different. However, more recently this market has been actively changing: due to restrictions imposed on Western services, the audience is starting to be redistributed between other projects. As a result, there are favorable conditions for the new social networks development, especially if they offer offbeat formats or more effective ways to find new contacts.

Paying attention to this trend is useful both for those who use social networks to find new acquaintances and a community of interests, and for those who see them as a tool for developing their business.

PlaceTime is one of such promising social networks, which is based on the search for contacts by location.

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It is a rare occasion when a person wakes up one day and decides to start a multi-million dollar corporation.

Business starts with an idea.

From an obvious desire to improve very simple things, do anything that no one else has done, or to give people something that they really need. In any of these moments, there is often not even a question of business, and sometimes the most ordinary desire to make money plays a key role.

People shrug their shoulders “I need this, but no one has come up with it yet”, they start doing something for themselves - and then it turns out that everyone desires it. This is how the history of Shopify began, a large online company that develops software for online and retail stores. In 2004, her future owner set up the Snowdevil store to resell snowboards of various brands. But absolutely all the tools that he tried to use turned out to be disastrously inconvenient. Therefore, he began to create them himself, and then share them with those who were also interested in online sales.

It so happens that a business begins with the wish of an employee to devote his free time to something that he is really interested in. From an experiment. With the desire to stand out or to prove something to somebody.

At the beginning of the 20th century, the young chemist Eugene Schueller had an innovative idea - to try dyeing his hair with synthetic dye. He tried this method on his wife's hair, and then began to offer it to his familiar hairdressers. Eugene Schueller is the man who stood at the origins of L'Oreal, the modern beauty empire.

In other words, business often does not start with a business at all. Moreover, this gives unlimited scope for implementation - given that, anyone can start.

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Clicking mass likes to other posts in the hope that they will subscribe to you is almost useless.

Now users almost do not react to such interactions, being wary of likes from unfamiliar, newly created accounts.

Much more productive is to leave meaningful comments under other people's posts on relevant topics. At the same time, template texts like “Thank you for a good post” don’t work, since they are also perceived as spam. It is worth to write meaningful, unique comments in which you share useful information, your tips, questions or stories. And do it better without direct calls to subscribe to your page - when the comments are of high quality, the users who read them want to go to your account themselves.

Another obvious way to get new followers is to publish original posts. Focus on the interests of your target audience and do not chase viral trends if they are not related to your main style. Yes, a good meme or breaking news post can bring in many new visitors, but it's likely not the kind of people who will buy your product.

Mass following can also be used as a promotion tool, but do it with caution. First of all, study the rules of the social network and find out if it has limits on the number of new subscribers per day. Secondly, carefully read user profiles and subscribe to those who in the future could become your business partners, employees or customers. Use filters, such as filters by location or area of interest.

Mass following is effective in the early years of the existence of a social network, until the audience is not built up. Users who have recently registered are trying to find optimal methods of promotion in the new environment and therefore ready to actively subscribe to each other and interact with other people's posts.

Using this, you can acquire new subscribers. As the audience becomes more mature, this approach stops working: people become more conscious of what they read and who they follow, and remove the “unnecessary” from the feed. During this period, you have to make additional efforts to keep the audience recruited at the initial stage. Therefore, it is better to subscribe to those who are at least somehow connected with your topic from the very beginning, otherwise later mass unsubscribes will slow down the promotion of your page.

If possible, avoid directly offering your services. Instead, talk about how your company works, share opinions on trends, answer questions, and create educational content.

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Social networks promotion is becoming an increasingly important component of business development. Companies use it to talk about new products and current offers, keep in touch with regular customers and attract new customers. However, you should not limit yourself to working with a few of the most popular social networks, especially now, when access to foreign services is limited due to blocking. Faced the inability to use familiar resources, many users are turning to options that remain available, which is why competition within VK and Telegram increases even more.

What is the advantage of new social networks?

Competing for the attention of users in such conditions is not easy, and it is not surprising that companies are looking for alternatives. In a situation where the market is actively changing, it is worth paying attention to new projects that are gaining popularity. Using them during a period of active audience growth, you can go ahead of your competitors and get a large number of leads. Promotion in a new social network, which is just beginning to develop, provides several advantages at once:

▫️you can get more reach due to organic traffic;

▫️you can get new reaches by publishing old posts, if the information contained in them is still relevant;

▫️there is a chance to drive traffic to posts that receive reduced views on other social networks, such as posts with links.

However, we should keep in mind that promotion requires a creative approach and the application of certain efforts. If there are numerous automated tools for the most popular social networks, then in new projects you have to develop them on your own. Study what content other people create, what posts are popular, and take them as a model.

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What are the main features of a successful business?

McKinsey research shows that investing in design produces the best financial return if you focus on four things:

Analysis

Enter metrics and evaluate designs like any other financial metric;

Focus on the overall result

Design and its implementation is the responsibility of all company employees, not just designers and marketers;

Customer-oriented approach

Create a product directly together with a future user.

Continuous improvement

Communication with the end user and analysis of new aspects affecting the product.

Let's look at an example.

Here is how the PlaceTime geosocial network rebranded in 2022. Purple became the main color. The choice fell on this shade for several reasons:

▫️In 2022, Pantone Color Institute named Very Peri the color of the year. This shade is a complex combination of blue and purple.

▫️Purple distinguishes PlaceTime from other social networks;

▫️The color is associated with wealth, prosperity and tranquility, but at the same time it is bright and eye-catching.

From all of the above, we can conclude: to make the design profitable, it must be taken seriously, and not just as pretty pictures. Before creating a design, a company should form a business process system and understand the needs of consumers, and then create a design based on research and brand strategy.

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Good design is not just “pictures”.

It has a positive effect on marketing metrics and business performance. Namely:

INCREASES BRAND LOYALTY

Loyalty is the level of customer confidence in the company, adherence to the product. Marketers strive to build loyalty because the cost of retaining a loyal customer is lower than acquiring a new one.

It is important that a person experiences positive emotions when in contact with a product or brand. Then he will come back again and again.

INCREASES COMPANY AWARENESS

In order to evoke clear associations among customers, the brand must have a memorable distinctive feature, which is also reflected in the design.

CREATES A FARMING EFFECT

Different forms of presenting information affect how a person perceives it. Design can create a situation in which context influences the buying decision process.

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According to data.ai (formerly Annie App), the most downloaded apps in 2021 were TikTok, Instagram, and Facebook. According to the amount of user spending money on content, the top 3 included TikTok, Youtube, and Tinder.

In 2021, people not only downloaded new applications, but also began to expend more money on them. Global money spending was $135 billion, up 25% from 2020.

Today, the average user spend nearly five hours a day browsing content, and more than 435,000 apps are downloaded per minute globally.

To get started, mind about the target audience and create a niche application specifically for it, which will unite people by interests, geography, profession, or any other sign.

The advantage of a narrowly focused social network is that it will attract advertisers with a similar target audience and in the future monetization will occur through marketing services.

Determine the problems, pains and desires of the target audience, and then come up with functionality based on the collected data about future users. Additionally, analyze local and international competitors and market volume.

Therefore, you can adopt positive experience, level out possible shortcomings of the project and evaluate future profits.

As a result, wrap your mind about the functionality, draw up a plan for development, positioning and promotion.

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The desire to watch the update of the social network feed becomes obsessive, and when the phone is unavailable, it turns into anxiety. These are signs of addiction. In social networks, disparate and dependent on online views already similar to a drug one enter, it includes constantly present actions. The brain receives visual and auditory experiences, which causes a dopamine effect.

Against the background of awareness of the situation, more and more users use conscious consumption of consumption. Social media, however, has a huge use: access to fast learning, communication at work, and the speed of business news from influencers.

PlaceTime is quality communication for business, not entertainment. In a few clicks you will find partners, post a vacancy and expand the geography of your business. Social activity in PlaceTime is more environmentally friendly and does not cause an increase in dopamine addiction.

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In online mode, your colleagues are far away, as are customers or employers. Basically, you live in different cities or countries, often in different time zones and communicate at a distance. But sometimes you want “real-live communication”: meet to share experiences, arrange “brainstorming”, find mutual friends and establish new connections.

It is important to find ways for yourself to create new acquaintances that will match your activities. For instance, now there are dating and networking applications, such as the geo-social network PlaceTime.

You can register and create a community in your city for freelancers, using your geolocation, find those who are nearby and take your communication offline.

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How business performance depends on design?

If you are a business owner or a top manager of a large company, you are probably concerned with more important issues than design development.

Design can create a situation in which context influences the buying decision process.

Researchers have developed a new indicator - MDI (McKinsey Design Index) - an index that reflects the economic impact of design. The higher the index, the deeper the design is embedded in marketing processes.

According to the study, the profit of companies is highly dependent on their investment in design:

1. The growth rates of companies with high MDI were twice as high as those of competitors in the industry.

2. A company with an above-average MDI grew much faster in profitability and total shareholder return (TRS) over the five years. The increase in revenue was 32%, and TRS - 56%.

3. The results of the study are valid for all industries that McKinsey studied: medical technology, consumer products and banking services. Whether you work offline and/or online, good design is equally important.

Let`s look at an example.

Here are how the PlaceTime geosocial network rebranded in 2022. Purple became the main color. The choice fell on this shade for several reasons:

● In 2022, Pantone Color Institute named Very Peri the color of the year. This shade is a complex combination of blue and purple.

● purple distinguishes PlaceTime from other social networks;

● The color is associated with wealth, prosperity and tranquility, but at the same time it is bright and eye-catching.

You can`t just change the packaging, you have to change from within. And just the design will reflect these changes, convey a new positioning and create a connection with customers.

[placetimeapp]

What are the main features of a successful business?

McKinsey research shows that investing in design produces the best financial return if you focus on four things:

Analysis

Enter metrics and evaluate designs like any other financial metric;

Focus on the overall result

Design and its implementation is the responsibility of all company employees, not just designers and marketers;

Customer-oriented approach

Create a product directly together with a future user

Continuous improvement

Communication with the end user and analysis of new aspects affecting the product.

Let's look at an example.

Here is how the PlaceTime geosocial network rebranded in 2022.

Purple became the main color. The choice fell on this shade for several reasons:

In 2022, Pantone Color Institute named Very Peri the color of the year. This shade is a complex combination of blue and purple.

purple distinguishes PlaceTime from other social networks;

The color is associated with wealth, prosperity and tranquility, but at the same time it is bright and eye-catching.

From all of the above, we can conclude:

to make the design profitable, it must be taken seriously, and not just as pretty pictures.

Before creating a design, a company should form a business process system and understand the needs of consumers, and then create a design based on research and brand strategy.

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Consider the situation with tools in Internet marketing and look into the past. Gone are the days when SMS mailings were relevant, they were replaced by push notifications from applications. Against the background of mailings, notifications win and are perceived more loyally.

Now the competition for attention is very sophisticated: more and more analytics and data are used in conjunction with artificial intelligence, which personalizes the offer as much as possible. Direct advertising is losing its effectiveness, as consumers today are inundated with offers from different channels. It is necessary to focus on the quality of content, create something that is interesting and pleasant to read, listen to, watch, as well as master new social networks in order to place it, where it is likely to occupy your niche at the initial stage.

On PlaceTime, a social network for business, you can test locally targeted ads for internal application points until the end of the year.

It is also important to keep up with life and study current realities: to understand what NFT and blockchain technologies are. The world is constantly changing, blockchain is penetrating all sectors of the economy, constantly presenting new trends that can also be used in advertising and promotion.

Start a research blog on PlaceTime and talk about what you're learning! Getting started now is easy. Let's develop together!

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Everyone knows that content is one of the most important thing for developing a business or personal brand, but many are getting confused in searching for the type of content for themselves.

Let’s understand the content types!

Information content

Informational content drives traffic to your website or service hosting your business. It increases sales and demonstrates your level of expertise in the eyes of customers. If you publish really useful, relevant, understandable materials, information will provide you benefit. Moreover, if you regularly publish useful materials, therefore traffic to the site, profile or group will increase. New customers, buyers or readers will appear.

Selling content

The main task of selling content is to turn a user / subscriber into a client. We can directly sell a specific product using text or tell how we helped improve the life of our client: by describing his problem, the process of working on it and the result. Impressive stories push an already warm audience to buy a product or service.

Educational content

It includes everything related to new knowledge: instructions, research results, life hacks, lessons. You can create educational content in almost any area of business and creativity. Educational content implies mass and accelerated distribution, since subscribers most often share something educational.

Engaging content

Content that creates communication. This type of content encourages customers to communicate - leave comments, share their photos. Here is what stimulates comments and discussions, as well as a list of types of engaging content:

Articles on hot topics;

▫️opinion articles;

▫️interactive content - tests, quizzes, polls, online calculators,

▫️animated infographics;

▫️questions and answers;

▫️publications about current events.

Entertainment content

In order to dilute the situation and keep the audience, you need to offer them a break and have fun from time to time. This task is solved by entertaining content.

Entertainment content includes:

▪️"bad advices" - when anti-examples show how not to do things;

▪️comics;

▪️quotes;

▪️riddles and puzzles;

▪️jokes;

▪️memes;

▪️interesting facts;

▪️provocative articles

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What is a community and why is this wording in PlaceTime?

The community in PlaceTime is an online community of people united around the same business or interest. Their place of residence does not matter, because the participants communicate on social networks.

We created PlaceTime to help businesses connect with their audiences.

In our application, we chose the term “community” because it is an international term, and another of our goals is to blur the boundaries and unite people around the world:

▫️ with common interests;

▫️regular online communication;

▫️ with personal interaction between the participants;

▫️community members' awareness of their belonging to it;

▫️appearance of users with certain functions.

Together, community members form a lot of user-generated content. The owners of any business that can have its own community are interested in its creation and development.

By creating a community in PlaceTime, you become its manager, and not just a member - you have the following responsibilities:

▫️creation and design of the community;

▫️ attracting new members of the community;

▫️content generation;

▫️ creating resonant discussions;

▫️ holding online and offline events;

▫️ maintaining an emotional atmosphere.

To register a community, go to the "business" tab - "create a community". Fill out a short questionnaire, specify the name of your community, its description, contact information and, if necessary, the mode of operation. Upload a profile photo to finish off the page and be sure to keep your profile active!

The point on the map will always be visible, regardless of your personal visibility mode.

You can delegate responsibilities for the development of your community - by appointing administrators - they will help you not to be distracted from important matters.