Bread for the World- NGO Consultation Report
By analyzing the social media conditions of Bread for the World, we see that they definitely are using and taking advantage of one of the most popular social media sites, Facebook. Bread of the World is a Christian group that urges the nations decision makers to stop and end hunger around the world. They strive to provide help and opportunities to communities around us by changing policies, programs and conditions that allow hunger and poverty to cease. At first glace we see that Bread for the World uses both images, articles, blogs, and videos to spread awareness on world hunger through messages that can impact. Most of these entries and posts by Bread of the World are different articles about things going on around the world and some of them don’t involve hunger awareness or food related.
Being an organization that was started to bring awareness, it would be ideal to post entries about how people can help out. Where are the nearest volunteer locations? How can I donate? What can I do to help? If someone was interested and they were to visit Bread for the World’s Facebook page, they would not be able to find much information on how they can be involved within their community or their nearest center to help. Although they do have a website, one of the many uses of Facebook is to be able to promote yourself, your company, or your business through social media. If we think about it, many people would prefer to use Facebook than to visit another website, and that’s the simple truth about this technology generation. If people could go on the Facebook page for Bread for the World and find ways to help out in their communities, if at all possible, that would be a smart and strategic move to expand the audience.
Another important thing that many people look for is personal testimony. A viewer or potential member and volunteer for Bread for the World might want to read about other people’s experiences. No one wants to be a part of something that they have no clue about what it is or hearing what others have to say about it. If entries about people who have helped out before were posted as “personal testimonies” and each person wrote about their experience helping out, that would boost the interest and intrigue the person who is maybe considering being a part of the organization. Using the person’s personal statement as well as some photos taken while the person volunteered would be a very strategic move in order to convince the audience that it is worth volunteering or donating.
Allowing for personalization of experiences will impact those who read the stories. Making that connection with the audience is important, especially for such a big cause, the more people involved the faster we can stop hunger.
For more information on Bread for the world visit:
https://www.facebook.com/breadfortheworld?ref=br_tf
