Positive Preventions

[gr3ymatt3r22-blog]

Social Media, Analysis Activity #1, PH 402

After comparing the two counties pages its evident that the County of San Diego does a better job that the City and County of San Francisco on posting on a daily basis. Even though San Diego posts more regularly they are not keeping their posts under 500 characters something San Francisco does well doing so. Both Counties should be adding more posts on milestones, asking more questions to fans, creating more engaging posts, publishing more photos and working on their timing on publishing posts. San Diego County received a higher grade than the County of San Francisco even though its evident that the County of San Diego has a longer list on things they should do better on and has fewer overall likes. 

Review of City and County of San Francisco

What they should do better in: • Add milestones • Publish posts more often • Create more engaging posts • Ask more questions to your fans • Publish more photos • Publish posts between 03-06

What they should continue doing:

• Keeping posts short and sweet • Using hashtags in posts • Liking more pages • Posting about transportation reminders and services being offered by the city

Review of County of San Diego

What they should do better in: • Include a link to their website • Add milestones • Like more pages and integrate with them • Create more engaging posts • Publish more photos • Review the length of posts and keep them under 500 characters • Use hashtags in posts • Publishing posts between 00-03  

What they should continue doing:

• Posting on a daily basis • Posting about community events 

@globalcommunicationproject

[positivepreventions-blog]

The point in the comparison that you made about why San Francisco does a better job at keeping their posts under 500 characters which is short, sweet and to the point because no one ever wants to read huge and boring posts. Everybody in their daily life scrolls for entertainment and quick fixes there’s rarely anyone who wants to sit there and read about the news even if they want to be informed. That’s why apps such as Twitter and Snapchat limit the amount of text and character that someone can put in their post and even news casts can get the most important part of a breaking story just through the title of it’s tweet so why can’t San Diego keep their posts to the point. Interaction isn’t one sided so the post doesn’t have to be as long as possible, as long as it creates conversation, they’ve done a successful job.

[icecreampublichealth-blog]

Social Media Module, Activity #1, PH402

What San Diego could do better:

In order to become even more appealing to the audience, San Diego County’s Facebook should use hashtags to better promote their status they posted. Hashtags are now one of the ways more audiences can find you on social media. To be better with user interaction, SD should ask more questions that appeal to the population. For example, they can be more up to date with the news that is going on with the nation (i.e. the election, protests, vaccinations, ec) so that their friends on facebook can click on their links which adds to more links being viewed and potentially more sharing which can get their Facebook recognized. They should also add their county website to their Facebook page so users can go check that out as well. Finally, they should like more pages as that can increase their networking from other users in different communities.

What San Diego should continue doing:

Keep up with their two posts a day because that shows how active they are with still using Facebook as a social medium. SD does a great job using pictures from all around the community, which can give them appeal to the residents.

What San Francisco could do better:

SF can be more engaging to their audience by commenting back on other users comments, they can comment on other users page by promoting their Facebook. They could be more active on Facebook by posting more statuses, liking, commenting and sharing more posts. Just like San Diego’s county’s Facebook, they need to ask their users more questions to be engaging and active on Facebook.

What San Francisco should continue doing:

SF county’s overall Facebook page does a great job with using their Facebook page. In order to keep doing a great job they should still continue using their hashtags for their statuses for more exposure. SF should also continue to make sure their length of posts is between 100-500+ characters to be shared even more amongst their users and on other social media websites.

Specific examples of what one county is doing better than the other:

San Francisco is using hashtags on their posts which helps them expose their brand to more users, this is something than San Diego needs to work on to relevant users that might find them intriguing. San Francisco has a lot of likes on their page, approximately 255,056 likes which they can use to their advantage by getting their brand out there even more. The length of post that SF is between 100 and 500 characters. This is better than SD’s because their post has much more material and depth, which captivates their users to promote discussion.

San Francisco’s top post:

San Diego’s top post:

@globalcommunicationproject

[positivepreventions-blog]

Overall I do agree that both county’s pages do a great job promoting diversity and images of the city while staying interactive with their followers. The specific thing that San Diego is doing with posting at least two posts a day is actually very impressive as you mentioned because most social media accounts although may attract followers in the beginning with pizzazz and interaction but definitely websites or profiles can’t stop that after a while because the followers will become bored so two posts a day which is what San Diego is holding their standards too is a great number.

           On the other hand, I do agree that responding to comments and engagement with the audience and followers are just as important as posting on the regular because just posting without letting the audience know the involvement and the constant recognition of support which is what San Francisco should be improving on. Without showing the audience that you care about what they think, no one will continue to believe in what you are and stand for and in this case, wouldn’t appreciate the city as much as they should.

[positivepreventions-blog]

Social Media Module, Analysis Assignment #1, PH 402

Analysis Activity #1 ​Go to http://likealyzer.com Paste https://www.facebook.com/sandiegocounty in the address bar in the middle of the screen. You will be taken to a free analysis of the County of San Diego's Facebook page. Review the analysis, clicking on all relevant links to learn more. In the Posts by Pages section, click on the "Page's top posts" link at the bottom. Review the top posts made by this page in the last two weeks or so.  Click on each post, which will take you to the original Facebook post. Keep this window open.  Open a new tab or window in your browser, and go to http://likealyzer.com again. This time, type in https://www.facebook.com/sf. Perform steps 4-6 for this Facebook page. Compare the two county pages.  Report on what they should be doing better, and what they should continue doing.  In your comparison you should give specific examples of what one county is doing better than the other, and what both can do to improve.  5 recommendations per city, minimum.  In your Tumblr post screen shots of the two top performing posts for each county's page.

San Diego County 1.     Create a website dedicated to making first time visitors familiar with San Diego landmarks or popular restaurants etc. Creating a website can help generally familiarize others and gives an overview of the city.

2.     Although San Diego’s Facebook liked some pages, 7, by liking more pages especially those not just having to do with the government or county of San Diego, it can create a sense of unity with other organizations that the city supports them.

3.     A recommendation given is for the “Posts per type” which means to have a variety in posts, not just one channel such as all videos or all photos. In San Diego’s case, there needs to be more photos posted.

4.     Generating more questions will generate more curiosity in fans. The more questions that are posted, the more engagement from the community and the more presence the page will have on timelines.

5.     Let fans post comments, questions, or concerns on timeline to create a network where people feel safe and comfortable to share ideas and thoughts.

  San Francisco

1.     By telling a background story or success stories to the public, they will then understand the city or publisher a lot better. Add the “milestones” to emphasize how world famous Golden Gate Bridge or Haight-Ashbury came to be because history will help spark interest.

2.     Post more photos to add to the variety of posts per type as well as add more videos because currently those two categories have the lowest percentage compared to other form of posts.

3.     Improve time of posts in order to catch the most flow of people through the website. Keep in mind the time zones that the demographics for locals or visitors alike would be able to see the most posts.

4.     Generating more questions will generate more curiosity in fans. The more questions that are posted, the more engagement from the community and the more presence the page will have on timelines.

5.     Let fans post comments, questions, or concerns on timeline to create a network where people feel safe and comfortable to share ideas and thoughts.

 Comparison of Two County Pages

           When comparing the two counties from a general analytical statistic, it looks like the city of San Diego, is doing way better when it comes to the amount of “Likes, Comments and Shares per post” which is 33 compared to the less than half of 14 on that of San Francisco that was reported. The reason it could be having less “Likes, Comments and Shares per post” could also be contributed in the less “Posts per Day” that San Francisco has compared to San Diego therefore by not generating more posts, the ability for others to continue to spread the posts are limited.

           Two things that both cities need to work on is the PTAT (people talking about this) and the engagement rate. Although the engagement rate for San Diego is significantly higher than that of San Francisco, 3.98% vs. 0.09%, the analysis still found that with the amount of likes both cities generate for it’s posts, there should be a more significant rate of engagement in both populations. It states that they need to reach a rate of more than 7% to be considered successful with engagement from the audience visiting their websites.

           One thing that San Diego needs to improve on is having the statistics of “Checkins” be significant enough for the analysis to even count it on the information. With San Francisco, everyone knows that it is a prime vacation or city that many like to visit. With every visit, if there is a check in, it makes the city seem more fun or popular which San Diego although is a high tourism city, apparently does not have when it comes to it’s Facebook page. Checking in is a great way to promote to other’s who haven’t ever been to the city because it allows others to see what the city is all about because if they don’t know where San Diego is, at least there is a map and pictures attached to spark people’s desire to come to the city.

What is interesting on the other hand though that sort of contradicts what was just mentioned about generating less posts gives less opportunity for San Francisco’s Facebook to gain more engagement is that San Francisco actually uses “hashtags” while San Diego does not. The main objective for hashtags is so that one can click onto a category and find posts that are similar to what they are interested in. It is interesting that San Diego doesn’t use them and San Francisco does with less viral posts because it just goes to show that San Franciscans might have specific things that interest their demographic/ population whereas San Diego could be interested in a more variety of things and therefore just likes the vast amount of different content out there rather than using hashtags to find a certain subject that interests them. By using hashtags, it can connect discussions and allows others to be able to find similar users.

 @globalcommunicationproject

[fortheloveofpublichealth-blog]

Entertainment, Part three, Research Activity #5, PH402

Activity #5:

Song #1: Where is the love? by Black Eyed Peas

The primary goal of this song is to bring back love, respect, and kindness to the world. The message that they want to communicate is that we’re letting hatred and violence take over, and how the world has loss compassion and respect towards one another. There are already so many problems in the world like poverty, war, and tragedies and the last thing we need is a world that lacks love and compassion towards one another. The song is trying to persuade people to come together during these difficult times instead of fighting against each other. The route of persuasion used would definitely be peripheral, because it’s more emotional and relies on other cues to get the listener to agree with the message. I believe the song is very effective and pulls at the heartstrings and opens people’s eyes to what’s going on in the world and the need for change.      

Song #2: Imagine by John Lennon

The primary goal of this song is to in vision a world that allowed people to be at peace, free, and with no worries. A world where we’re all equal and there’s nothing to separate us like religion, social class, or race. Hoping for a world where we all come together and work as one. The route of persuasion would be peripheral because the song again more of an emotional appeal and easily creates a belief change of a better world by listing all the things we would no longer have to worry about. I believe this song is super effective and reestablishes hope that one day we can live in a world like this.

@globalcommunicationproject

[positivepreventions-blog]

I literally chose the same two songs out of that entire list to compare and contract and I think that you and I think very similarly. The second I saw “Where is the Love” on the list, it brings me back to the first time I heard the song and it makes me think every time I hear it until now about all those situations that do really happen in the world and our country every day yet if we stuck together, there could be peace. “Imagine” practically has the entirely same message. Both songs try to reach out to give people who are listening a different perspective on how they can change the community and world around them by just stopping to listen and actually pay attention to what is happening. The emotional appeal in both of the songs create effective promotion and persuasion to listenings to change their ways in order to gain a more peaceful world. Although both songs take on different audiences based on the type of music, “Where is the Love” geared towards more of the hip hop community while “Imagine” has more of a mellow, older generation taste in music, the main message is the same and in that, they both can reach more than just it’s intended audience.

[publichealthprib95-blog]

Entertainment Education Module, Research Activity #4, PH 402

Activity #4

Example 1: This example uses a front door approach and central route because it attempts to attract a target audience who already cares and has a baseline of knowledge about the issue at hand. In addition, they use front door approaches by using facts and statements that highlight the right reasons why teenagers should not get pregnant, such as they often cannot afford to support a baby. This advertisement will most likely catch the attention of someone who is already caring and invested in the issue of teen pregnancy.

Example 2:

This example uses a backdoor approach because it is attempting to prevent teen pregnancy by advertising using a ‘wrong reason’ health promotion. By using the baby crib, stylish woman and tag line it is promoting how unglamorous and restricting pregnancy is at a young age rather than naming the numerous health and economic struggles that accompany adolescent pregnancy. The campaign uses this strategy in an attempt to simply grab the attention of the target audience using the peripheral route of ELM. The peripheral route is used because the campaign aims to get individuals to become aware of the issue without having to think too much about it.

@globalcommunicationproject

[positivepreventions-blog]

I actually disagree with you when it comes to the first example being a front door approach and central route because I viewed the campaign as using a scare tactic instead of logical thinking through the audience’s eyes due to the threatening messages. Although facts are stated after the initial question therefore I can see where you’re coming from to say that, the facts are the reason why this ad is effective to people who already are informed about teen pregnancy but regardless of if they know about teen pregnancy or not the fact is really not the first thing they see. The IDEA of how expensive having a child at a young age would cost, not the actual statistics itself which would put that in the central route requirements.

 For example two, I completely agree with the “wrong reason” health promotion because by using a famous actress to persuade people that if you have a child at a young age, you wont be able to achieve your dreams. That is a objectified opinion on having a child which has nothing to do with facts or statistics but rather a viewpoint on teenage pregnancy. It does give statistics at the very bottom but you are right in the sense that the use of creating a negative connotation of teenage pregnancy versus fame and glamour will impact people to decide what they want more. It really didn’t make people think much about it other than the fact that if you want to be like Carly Rae Jepsen, you cant have a child at the same time.

[positivepreventions-blog]

Entertainment Education, Part Three, Research Activity #5, PH 402

Activity #5

Go to http://sojust.net/songs.html and select 2 songs with similar topics or messages, and then compare and contrast them. Discuss the following: what is the primary goal of the song in terms of what message is being communicated, which route of persuasion is used, if they are ‘violating a contract’, and how effective the song is.

The two songs I have chosen to compare and contrasted are “Imagine” by John Lennon and “Where is the Love” by Black Eyed Peas. The two songs are similar in topic because they both bring up the idea of having peace in the world and the reasons why the world would be a better place of peace and harmony if the negatives were taken away. “Imagine” uses more of a general idea based on the big picture and ideas of how one can achieve peace in the world such as getting rid of greed and religion while “Where is the Love” takes very specific examples of why there is no peace such as the gangs “Bloodz and the Crips and the KKK”. Both songs are using the central route to persuasion in order to create thoughtful consideration of reasons why we may not have peace in the world and how if we take all those factors away, peace may actually be achievable. It creates motivation and ability to think about the message of the song and the topics in the songs. The tone of the songs also create motivation for the listener because it has a mellow and engaging beat which is not distracting because it allows the listener to engage in the lyrics to fully understand and comprehend what the artist is trying to get across as the message. The two songs don’t violate the entertainment contract because it uses empathy through it’s lyrics to get across to the listeners making the songs very effective in getting listeners to think about the bigger picture of why negativity in the world takes such a toll on individuals and society as a whole.

 @globalcommunicationproject

[positivepreventions-blog]

Entertainment Education, Part Two, Research Activity #4, PH 402

Activity #4:

Discuss which of the following teen pregnancy/birth control ads use frontdoor or backdoor approaches. For each, discuss in terms of ELM and if they are using the central or peripheral route.

Example 1: http://blogs.babycenter.com/wp-content/gallery/new-york-city-teen-pregnancy-psas/tp_poster_4.png

This ad uses the backdoor approach, basically a scare tactic to get teenagers to steer away from having a child at a young age with the threat of the struggle financially that they will face. The “in your face” messages and image of the baby crying, uses visual cues to create a negative emotion about having a baby. Instead of evaluating all sides to having a baby at a young age, it just creates doubt in the audience by giving the negatives right off the bat which is modeled after the peripheral route in terms of ELM.

Example 2: http://img.tyt.by/n/04/6/socreklama_ksenevich_.png

This second ad also uses the backdoor approach with basically the same tactic of creating a negative message and associating having children with that message. Although there is no image of a baby in the ad, the crib creates enough association with the text which imply that young teenagers should be chasing their own dreams not “changing diapers”. Although this ad still uses the peripheral route in terms of ELM, it also throws in some central route as well because it then gives in small font a statistic about teenage girl pregnancies a year which makes the audience evaluate what the statistic is saying and creates a longer thought process than just a negative viewpoint with the association that was made at first glance. It also is using peripheral route because many would probably look at the ad and see Carly Rae Jepsen as a successful teenager without a child and decides to look at the message in a way that is because of an influencer being credible rather than actually reading the message and analyzing it for themselves. 

@globalcommunicationproject

[positivepreventions-blog]

Entertainment Education, Part One, Research Activity #3, PH 402

Activity #3:

Find a health communication piece for each of the 4 goals of EE (i.e., sell, inform, change behavior or entertain). Explain the following in full: 1) why you believe that is the goal of the piece, 2) explain what you think the destination is, and 3) identify the channel and discuss if you think it matched the intent of the piece well.

1.     Sell stuff (marketing/advertising through commercials):

https://www.youtube.com/watch?v=TRMjvSxe1x8 This commercial’s goal is to sell this product to consumers based on using a famous person, Julianne Hough, to target young adults who have acne to increase persona relevance of the health topic. The channel is through social media and television. The destination for this commercial is advising from a famous figure and creating a personal connection with people with the same problem by using real people sharing their acne stories. By advising viewers that this product actually worked for them, consumers are more likely to buy the product.

2.     Inform (News in print, online or TV)

https://www.youtube.com/watch?v=cO_RfKxp7no

As I’m sitting here righting this post, the commercial for dry eyes and the product Restasis comes up in the background noise and creates a great example for the inform piece in health communication. This product commercial goes from a different viewpoint compared to the Proactive commercial I had mentioned about because the route they decided to take is actually informing the consumer about symptoms of the chronic dry eye before going into trying to sell their product. Many may not know symptoms of the disease and therefore may not know they have it and this commercial aims for informing them so they are more appealed to buying their product. The destination of this commercial is to advise audience as well. The channel is online or TV for this specific product.

3.     Change behavior (health promotion campaigns/PSA’s)

https://www.youtube.com/watch?v=Vp8fcHI0-BI

The goal of this commercial is to make smokers realize that the chemicals in a cigarette is much more dangerous than it looks. The commercial compares cigarette to a monster/alien and uses the hashtag #RunLikeHell to create a more dramatic comparison. The destination of this campaign to motivate behavior change as well as advise awareness for the health issues associated with smoking. The channels for this commercial include PSAs on television and social media ads on the internet.

4.     Entertain (TV shows/movies/radio)

https://www.youtube.com/watch?v=gsEOl7nlXcA

The movie 50/50 starring Joseph Gordon-Levitt, is an example of entertainment education.  The primary goal of the move has the health message to inform audience about the stages of cancer for someone diagnosed both physically and mentally and how everyone has different ways of coping with the diagnosis. The movie was considered a comedy-drama film which increases awareness of the health issues, and motivates audiences to try to find humor in unlikely places even with a severe diagnosis of cancer so those in the terrible situation can think as positively as possible. The channel for this example was a movie.

 @globalcommunicationproject

[your-travelbug-blog]

Sources, Activity #5, PH402

I believe that this ad uses an inappropriate source for the purpose of this message. First of all this ad is promoting weight loss however by using Kim and Khloe Kardashian they are promoting the celebrities and their bodies. Overall the audience believes that if they take this pill they will look and be like them, which is false. This company is selling the look of Kim and Khloe instead of trying to solve the problem of being overweight. I think a better choice of reaching the audience would be to use a doctor as the source and promote a healthy lifestyle through eating fruits and vegetables as well as exercising.

@globalcommunicationproject

[positivepreventions-blog]

I definitely agree with you on this one how the Kardashians are such a horrible way to promote this fat loss supplement because celebrities are perceived as unrealistic and to be honest you really can’t trust who’s “parts” are natural or not anymore. The entire ad itself does not aim to help the consumer but rather a way for the celebrity to be endorsed and the company to make money through an easy way to target consumers which is through today’s current obsession with pop culture. Most women idolize celebrities such as the Kardashians because that is their dream body but to use that as a way to create a connection between that dream and a product that probably won’t even work for them is greedy. This company is definitely giving consumers the easy way out and for sure is not fixing the problem of being overweight but instead feeding them an idea for a quick fix instead of naturally exercising and eating healthier. This was a great example!

[ph-402]

sources, part 5, analysis activity 1, ph 402

I think that because this ad was used for what I assume was commercial purposes the use of a fairly popular actress was a good start. Im sure it brought more attention to the ad especially because of what she was saying. I have little idea of what kind of persons she usually plays in other tv shows or movies so I was definitely not expecting those kinds of messages to come from her. I feel as though the excessive name calling made the ad lose some of its credibility because even with a different actor or actress this couldnt be taken extremely seriously. It was humorous, but in terms of the severity of the issue I believe it missed the mark.

[positivepreventions-blog]

I actually completely agree with your standpoint on this ad that using a famous actress as the main character in the ad is a good strategy and the sense of humor they were trying to go for worked to some extent. I didn’t really think about her losing credibility but I guess you can see it that way because of how vulgar the language and phrases she use actually was. Now that I think about it, if I were to go back and re-analyze this ad, I would slightly question what she has to do with beer anyways. I feel like the way the ad was approached was slightly immature and families who did lose someone due to drunk drivers would have not appreciated the tone and lack of severity the producers as well as the actress had in the making of this ad.

[positivepreventions-blog]

Sources, Part Four, Analysis Activity #1, PH 402

Analysis Activity #1 Examine the following DUI ad featuring actress Helen Mirren. Is this an appropriate choice? How much credibility does this ad have, and why?

( https://youtu.be/DX9JR1A7rf0 ).

 I actually think that this ad created for the Super Bowl was very effective when it comes to getting the message of don’t drink and drive across yet it might have not made every British lady out there very thrilled. Besides the fact of the stereotyping in the beginning, I liked how it addressed the secondary audience of drunk driving which included everyone that would “thank” you for not getting behind the wheel drunk. The way she stated it was straight forward and was said in a way with a firm tone yet not intimidating because he came off as funny yet real. I think Budweiser making this ad is very credible not only because they are the producers of the ad and does not want them to be the reason people get into accidents by drinking irresponsibly but also using Helen Mirren, a famous person does catch the attention of more people than a regular actor/actress so if she enjoys this beer, it can be assumed that it is good. Budweiser always creates very effective ads over the years, also in Super Bowls past so therefore this was a good ad in my point of view.

 @globalcommunicationproject

[positivepreventions-blog]

Sources, Part Three, Research Activity #5, PH 402

Research Activity #5 Identify a health communication, social marketing or standard marketing piece that uses a source that appears to be inappropriate to the apparent purpose of the message. Why was this a poor choice, and what other choice might be better for reaching the audience?

 1)    https://www.youtube.com/watch?v=eCyw3prIWhc  This video is Ellen DeGeneres throwing satire around the product that the company BIC created called “BIC Pens for Her”. The company was obviously trying to target women as their audience yet totally missed the mark and created a controversial viral upset instead. Ellen points out several flaws that this product created including the inequality that society obviously still has between the gender stereotypes such as colors that women like, which BIC Pens for Her include the options only either pink or purple. Ellen pokes fun at the fact that it is degrading to women in a sense that women need special treatment aka the quote on the packaging stating “made to fit a women’s hand”. To create a product that is supposedly for women yet is portraying everything a woman doesn’t want to be placed into a box with such as the “girls like pink and boys like blue” idea did not help the source be credible or get through to the target audience at all. Something as unisex as a writing instrument should not be objected to gender specifics so therefore there wouldn’t have been a better choice in the case of this product.

 @globalcommunicationproject

[positivepreventions-blog]

Sources, Part Two, Research Activity #4, PH 402

Research Activity #4 Consider two health communication messages that have helped change your behavior or lifestyle. What aspects of the sources of these messages contributed to their impact on you?

 1)    https://www.youtube.com/watch?v=zGYk4QKmx_Q

-       This video caught my eye when it went viral on Facebook after being released on September 30th, 2016. The basis of the video was in the title which was to “change oppressive stereotypes against Asian women”. This video helped me realize that yes people put other’s in cultural, stereotypical boxes yet identities of an Asian women do not need to be defined by other’s but your own self. With parents who are traditional because they were born in another homeland, being in an Asian household can be pressure enough for following “our own” cultural norm let alone growing up in the America. They mention in the video these two different sets of values which often times causes confusion in an individual as to which path they should follow. The one everyone thinks they are which includes that all Asians are fobs and quiet and smart or that of personal expression which could be looked down upon both from the families and outsiders looking in. Because these are first generation, millennium Asian women which I share an identity with, it allows me to realize that I should get tattoos if I want too or I can step outside my comfort zone without other’s judging what I do based on my ethnic background and what I “should be” portraying myself as.

2)    http://www.lennyletter.com/style/a410/alicia-keys-time-to-uncover/

-       In Alicia Key’s letter, “Time to Uncover”, she expressed why she has decided to shock the world by starting a movement with her #nomakeup campaign. She goes on to give examples of what girl’s perceive as their imperfections whether it be their face or their hair and how other’s view them. I personally cannot step out of the house just to run to the gym or the grocery store without feeling insecure and feeling like I HAVE to put on a face of make up, or at least foundation and mascara. Ever since I was middle school, I would sneak eyeliner and powder to put on at school without my parents knowing because I just wanted to feel pretty like the other girls. Alicia address this peer pressure from childhood in her letter which allowed me to identify with her and being a celebrity if she felt that way at one point but everyone still loves her now, maybe it’s not so bad going out with a naked face. I feel like my acne scars are ugly and my face is too pale and that my eyes make me look so tired, overall just too unattractive for the world. I often tell myself who am I taking 45 minutes in the morning “putting on my face for” but I still do it anyways. My mom always scolded me also when she just wants me to accompany here on a quick errand and I say give me a few minutes to put on my make up because she wants to see my natural beauty, something I apparently can’t see in myself. Slowly but surely I am getting more comfortable with going out because I reassure myself that either I will never see these people ever again when I go somewhere or whoever sees me for me will and that’s all that matters. I appreciate Alicia Keys for being honest with her story and allowing other’s who feel insecure without make up on that it’s okay. You don’t need to change the way you look in any means to feel accepted because whoever wants to accept you, will.

@globalcommunicationproject 

[positivepreventions-blog]

Sources, Part One, Activity #2, PH 402

Research Activity #2 Find segments of both candidates’ speeches where they seek to establish a common identity with target audience voters.  

Hilary Clinton’s speech: Transcript from Washington Post https://www.washingtonpost.com/news/the-fix/wp/2016/09/26/the-first-trump-clinton-presidential-debate-transcript-annotated/

 CLINTON: You know, he tried to switch from looks to stamina. But this is a man who has called women pigs, slobs and dogs, and someone who has said pregnancy is an inconvenience to employers, who has said...

TRUMP: I never said that. CLINTON: .... women don't deserve equal pay unless they do as good a job as men. TRUMP: I didn't say that. CLINTON: And one of the worst things he said was about a woman in a beauty contest. He loves beauty contests, supporting them and hanging around them. And he called this woman "Miss Piggy." Then he called her "Miss Housekeeping," because she was Latina. Donald, she has a name.

       In transcript of the first Trump-Clinton presidential debate of 2016, Clinton tries to establish a common identity with the women in America. She used quotes and examples from what Trump has said and done in order to shine a negative light on how he speaks of women. She lists all the nasty things that Trump has said about women including degrading them, and blaming their natural process in life of child birth as an “inconvenience” building it to her main point that he does not support women getting equal wages as men. By building the outrage within the women target audience and being a woman herself, she will sway the decision in that population towards her and away from Trump. She also does try to stand up for the Latina women population, although it may not be as effective because she is not of the ethnic background yet it does show she cares about the group as she had made it clear in her campaign. Although ethnicity is not her main point in calling our Trump’s “nick names” for certain women, it does help show her support for women when she also backlashes Trump and makes it known that “she has a name” instead of Trump stereotyping these beauty contestants with his categories based on appearance.

  Donald Trump’s speech: Transcript from New York Times http://www.nytimes.com/2016/10/10/us/politics/transcript-second-debate.html?_r=0

TRUMP: I would be a president for all of the people, African- Americans, the inner cities. Devastating what’s happening to our inner cities. She’s been talking about it for years. As usual, she talks about it, nothing happens. She doesn’t get it done.

Same with the Latino Americans, the Hispanic Americans. The same exact thing. They talk, they don’t get it done. You go into the inner cities and — you see it’s 45 percent poverty. African- Americans now 45 percent poverty in the inner cities. The education is a disaster. Jobs are essentially nonexistent.

I mean, it’s — you know, and I’ve been saying at big speeches where I have 20,000 and 30,000 people, what do you have to lose? It can’t get any worse. And she’s been talking about the inner cities for 25 years. Nothing’s going to ever happen.

Let me tell you, if she’s president of the United States, nothing’s going to happen. It’s just going to be talk. And all of her friends, the taxes we were talking about, and I would just get it by osmosis. She’s not doing any me favors. But by doing all the others’ favors, she’s doing me favors.

       It was fairly difficult to try to find a common identity that Donald Trump used as an example to target audience in his speeches. This specific segment of the Second presidential debate, he tries to connect with the African Americans and Hispanic American population which is is neither of the racial background. Although he tries to establish this similar identity by mentioning them and trying to show his support, he does not accomplish a foundation with these two population because he does not know their culture and it shows through his speech linking African Americans with inner cities. He lists statistics off about poverty making his speech more impersonal adding to the failed common identity tactics.

@globalcommunicationproject

[moveon88-blog]

Messages  part two research activity #2 402

Research activity #2

Example 1:  I think the black lungs filled with cigarettes is effective in terms of fear. The message engages the target audience because the amount of cigarettes pictured is vast, but realistic of the amount of cigarettes smoked by a daily smoker. The picture also represents the cigarettes as the building blocks and thus the destruction of the smoker’s lungs. The message also uses the color black- the color of evil and death. I don’t think the picture entices to much fear that it is threatening and therefore reducing the efficacy of the smoker to quit. I think that anti smoking messages can be to gruesome sometimes and reducing the confidence of smoker; however, I think this message may be a little to weak in terms of enticing change. It captures the number/amount of cigarettes that a smoker is realistically smoking in a couple of days, but it doesn’t capture the health risks.

Example 2: The second message I think is the most effective out of the two. It entices fear and states a clear message of the difference between driving risky vs. safely. The image isn’t to scary, but clearly conveys the point of death if fast driving is continued by the target audience. Like example one, the message is in the color of black representing evil and death. This example does not reduce the efficacy of the driver, and I think this image actually captures the seriousness, but educates rather than scare the target audience away.

@globalcommunicationproject

[positivepreventions-blog]

     I completely agree with you on how the second example of the child and statistics of not following speed sign regulations is a more impactful message and visual than the cigarette and the black lungs from the first example. Both convey such a dark color scheme which creates a negative and eerie feeling when the audience looks at the campaigns but whenever anything involves children, the impact is more real I feel. The part that you pointed out how normally anti smoking messages can be gruesome is definitely true. The play on the idea of black lungs with the stacked cigarettes is a different take which I appreciate yet I think the black lung campaign is out dated. The emphasis in this campaign is definitely just the color and smoke and fire normally stand for “danger” so the point of the campaign can be concluded that smoking causes danger and negativity in one’s life. 

     Same can be said for the second speeding campaign. From a visual standpoint, the first thing that stands out is the skull which I feel completely represents evil and death. The positioning of it next to the words stating that with only ten miles more that’s the effect definitely gets people to notice. Another thing you could have stated was that the symmetry between and placement of the child’s skull/face in the middle and completely divided down the middle shows that the child is the most important thing to think about and there are always two sides to everything including the choice to follow speed signs. It’s either death or survival. Regardless if you read the small font statistics or “there’s a 70% chance I’ll die” or the “there’s an 80% chance I’ll live” the message can still get across with just the image and how fast the person can go to get those results.

[calilove619-blog1]

Message, Research Activity #4, PH 402

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[positivepreventions-blog]

          I complete agree that McGuire’s model is more useful in the pregnant women and smoking campaign because it portrays a more direct cause and effect for the audience where the activate steps shows that the audience can take one look and know what they can change in order to stop second hand smoke through the mother’s body. McGuire’s model comes across as more straightforward in this campaign because like you said, because the McGuire model is more broad it can be applied to more than just pregnant mother’s but also the potential father of the baby cause also see exactly what’s going on. Kotler’s model could break down more demographics of the population of mother’s from where they live or what age they are or how they became pregnant through the breakdown of place and promotion towards a specific audience yet in the end I would still agree that McGuire’s made the point clearer than Kotler’s.

           For the second image with the ambulance, I actually took a second thought before I fully processed if the message’s word were truly effective. It is slightly confusing because the message getting across at first made me think, “wait we don’t text the ambulance?” but then I really think about it and its saying that people who text and drive then cause injuries and accidents cause ambulance to have to respond to the sight of the accident. Because McGuire’s model is more broad, it actually doesn’t help as much as Kotler’s because Kotler’s model does dissect the situation down more which matches the though process of people given the price and promotion of the slogan. I would have to agree that McGuire’s announcement and activate as you mentioned above is not put into good use because it doesn’t provoke a visual or emotional appeal from the start therefore it must be analyzed too much to be just a quick flashed campaign.

[positivepreventions-blog]

Message, Part Three, Activity #4, PH 402

Research Activity #4: EXAMINE TWO ADDITIONAL HEALTH COMMUNICATION PIECES BRIEFLY, FROM A MCGUIRE AND THEN A KOTLER PERSPECTIVE.  WHICH ONE PROVIDES A CLEARER AND MORE USEFUL EXPLANATORY MODEL, AND WHY?

 Example #1:

McGuire:

-       Announce: Where someone can go to find more information on how to oppose Trump as president.

-       Advise: Has actual quotes from both Donald Trump and Brock Turner which gives evidence into why they are considered to be supporting rape culture.

-       Activate: The slogan of “This à Leads to”, persuades audience to connect influential figures such as Donald Trump and those who commit crimes such as Brock Turner because of similar actions in order to act to stop the cycle of influence.

-       Advocate: This flyer convinces the reader to go to the link provided to promote voters to force trump to resign.

Kotler:

-       Price: If the audience goes to support #resigntrump campaign, people like Brock Turner are less likely to commit crimes of sexual assault.

-       Product: To get behavioral change in young adults to not listen to a leader with controversial and negative views on sexual assault and no respect for women.

-       Place: The message can be found going viral on Facebook and other social media platforms.

-       Promotion: The best media mix would be internet social media platforms as well as prints in a popular magazine.

-       Position: This shows the advantage of not choosing Trump as the next president because he wont be able to put influence on young adults and implies that going with another person for president will likely help to put a more serious view on sexual assault.

In this first example, it seems as though the McGuire perspective broke down a clearer and more specific message from the flyer. The breaking down into the quotes in the advise section and the main idea across the top from the activate section allows the audience to see what the message is without even clicker to the supplemental link provided. With Kotler’s breakdown, it doesn’t go into as much details with the message but rather trying to achieve an unclear behavior change.

 Example #2:

http://www.dayofthegirl.org

McGuire:

-       Announce: Where someone can go to find information about gender justice and youth activism.

-       Advise: States the mission of why October 11th is International Day of the Girl Child by stating it’s mission and the issues why the organization and events are held. They are trying to fight for social justice with girl activism.

-       Activate: Automatically has links in order to achive goals: Training school administrators to respond to sexual harassment, gives links to other social media platforms.

-       Advocate: Using a hashtag “#starttheconvo” to spread the word and giving links to “join the movement”

Kotler:

-       Price: Changing young female’s perspective that they can in fact break the cycle of discrimination and violence.

-       Product: Fight for gender justice and youth rights and dismantle patriarchy based on girl-led activism

-       Place: On October 11th every year for Day of the Girl, around the world.

o   “A day when activist groups come together under the same goal to highlight, discuss, and take action to advance rights and opportunities for girls everywhere”

-       Promotion: Online promotion through Facebook filters for profile pictures to spread awareness to get people to the website

-       Position: Trying to make this awareness not just a day but a whole movement and a day to take action.

Just as the first example, the McGuire gives specifics about the movement such as the mission statement and how the goals are actually achieved versus more of the generic bullet points that Kotler focuses on with behavior change. McGuire focuses on steps to get to where the movement wants the female activists rather than just saying that they will take action.

@globalcommunicationproject