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Social Media, Part Two, analysis activity 1, ph402

The two pages seemed to be fairly similar in the amount of activity that they are getting, one was not enormously more successful than the other one. With that being said there are differences in the ways that they post and use their Facebook pages. 

The San Diego page had fewer amount of people following their page, but was able to reach the average number of likes for Facebook pages. They do post more frequently which I believe has created the small following that pays close attention to what is going on in the city, but there are ways that they could expand this and reach more people. One they could focus on using more emotionally appealing articles and pictures, it was clear that the most popular recent post was about the adoption fees being waved for Veterans. They also need to post at better times of the day, according to the analysis site there are specific times that will receive more likes therefore more views and they are failing to post during these times. They also need to keep their posts shorter and ask more questions, keeping the posts shorter will keep people engages and asking questions will allow people to engage in more discussion on the page. They also limit access to who can post on their page, by opening it to anyone it would allow a maximum of participation. 

The San Francisco page has more people following it therefore they have the potential to have a large following, but they need to change some things about the way they use the page. They also need to work on the timing of their posts and asking more questions in order to engage more people. I believe that one of the main things that the San francisco page would be posting more often because they did not meet the “minimum” for posts daily. As well as posting more emotional or engaging posts that people could have discussions about. The last thing that they could change, which would make more engagement possible would be opening the page so that anyone could post on it. Therefore any facebook user could post their opinion and start conversations on the page.

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Entertainment Education, research activity 5, ph 402

I chose Stupid girls by Pink and Powerless by Nelly Furtado as my two songs because I thought that they had a similar message of making themselves into something other than what society deems as the ideal. In Pinks song she sings about these girls that get all the attention because of the way they dress and act, but how she wants nothing to do with that kind of image. While Furtado’s song is a little different in her message is that she is portrayed that way, but that really isnt who she is. I believe that both songs go the more peripheral route, playing off the images of “typical” celebrities people see in the tabloids and making it clear that those type of people arent the “normal”. I think that both songs can also be seen through the entertainment context and do not break any contracts because they are speaking to a lot of young women that feel pressure to live up to a certain standard and therefore could align themselves to the character portrayed in the music.

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Entertainment Education, research activity 3, ph 402

I thought this was a good example of a communication piece that is intended to change behavior. The text makes it clear that they want people to limit the exposure that they have to the sun, and they are also promoting other aspects of protection against the sun when you will be exposed such as sunscreen, hats, and sunglasses. I believe that they are both advising the audience by making the dangers of the sun more clear and also motivating behavior change by clearly telling them to stay out of the sun. This was actually placed on the side of a bus stop and dispensed sunscreen from the dispenser in the middle of the advertisement. Overall it seems to be to be very effective as these are people that must walk and wait in the sun everyday and its providing them with resources to protect themselves as well as information on what else they can do. 

This is an example of an ad that is solely trying to sell a product, they are attempting to connect with an audience that works hard. By giving them the message “What to drink on your way to the top” and “stay extraordinary” it is making them feel like they are elite and by drinking diet coke it will make them even better. It is using activation in order to motivate them to purchase the beverage.

This is an example of a communication piece that is meant to inform an audience. Their main goal is to provide their audience with information about the topic that is relevant to them. In this case this type of article could be placed in a newspaper that there seems to be a lot of mental health issues or in an informational piece for people with people that take care of those with mental illness. 

This is an example of communication that is used for entertainment, it is a promotion for the television show. By using the message at the top they are able to bring comedy into it and show a little more of what the show is going to be about, but this is mainly geared towards entertainment.

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Entertainment Education, research activity 1, ph 402

For the first example I thought that this was an example of entertainment news because it was describing something that is current (the election), but in a way that is entertaining to the audience. It was not supper factual and filled with the most current information, but it did get some major points across that I think Hillary wanted to make. A huge part of her campaign, and actually the campaigns of both candidates was appealing to millennials. She probably thought that this was a good way to target a younger audience while informing them of some of the basic ideas of her campaign. She did also address some of the controversies that have surfaced regarding her campaign which I thought was interesting, but I believe she had to do that in order to remain credible.

The second example was definitely geared toward health education making it fall into the information campaign. It was created by the CDC and is informing people of the changes in regards to the zika virus. It is very factual and provides the audience with exactly the information that they would need if they were seeking information about the virus. Very effective for people that are looking for the information already, but maybe less effective if trying to target the information toward a more targeted audience. 

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SDSUGreatGive

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sources, part 5, research activity 5, ph 402

The very first thing that I think of is celebrities that endorse weight loss products, such as teas or diet pills that are suppose to make you lose weight faster with minimal work. It is clear that these people do not just take these products and magically remain thin, they are often exercising regularly and intensely but fail to mention that when they endorse these product. People then believe that these kinds of products and do things for them that they do no even do for the person advertising them. Although it allows the company to reach a large amount of their audience, once there it fails to deliver and they lose their credibility. If there was honesty among the endorser as to how much the product actually help in leu of other things, then it would make the celebrity a very appropriate channel but the misguided information leads to a lack of credibility.  

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sources, part 5, analysis activity 1, ph 402

I think that because this ad was used for what I assume was commercial purposes the use of a fairly popular actress was a good start. Im sure it brought more attention to the ad especially because of what she was saying. I have little idea of what kind of persons she usually plays in other tv shows or movies so I was definitely not expecting those kinds of messages to come from her. I feel as though the excessive name calling made the ad lose some of its credibility because even with a different actor or actress this couldnt be taken extremely seriously. It was humorous, but in terms of the severity of the issue I believe it missed the mark.

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sources, part 4, research activity 4, ph402

It is these kinds of images that have always been effective to me that expressed the consequences of unhealthy eating in terms of other well known behaviors. Everyone knows that cigarettes are extremely unhealthy and kill people everyday. I choose not to smoke because I am aware of the health risk so why would I be willing to eat such bad food if it causes such bad health consequences.

It is also ads that I see such as these that about fitness that motivate me to exercise because I already know all the benefits of exercise it is more the motivation to get out and do it. By seeing these ads of strong individuals with the statements “make yourself proud” and equating working out to a journey it motivates me to want to start working out and gain that strength.

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sources, part 2, research activity 2, PH 402

It has been made clear that in order for an audience to invest themselves into the speaker or product that they are being presented then the message or appearance of the speaker or product must resonate with them in some way. It must appeal to some aspect of their lives in a way that personalizes the message or product enough for them to invest themselves in it. In this years presidential election we see many instances where the candidates alter their message in some way to resonate with their particular audience better, we have also seen these attempts fail and leave them not only disconnected still but even farther off from where they started. Trump was speaking at a Republican Jewish Coalition when he made comments such as “Im a negotiator like you folks” and “you just like me because my daughters Jewish” and other comments such as these. Some of the comments spoke of stereotypes that people believe of the Jewish community and while he was attempting to reach this audience through a humorous manner he failed in such a professional setting. Hillary also has her own examples such as when she started targeting millennials to gain more support for her campaign. Joining snapchat and other social media networks and then posting things such as “chillin in Cedar Rapids” and encouraging people to describe their feeling about their college debt using emojis. Young people everywhere were confused by the authenticity of these messages as clearly this is such a professional situation and felt that their demographics should have been addressed in a professional way as well.

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sources, part one, research activity one, PH402

Both sources were created by veterans in an attempt to create a community in which they could look out for one another. To make sure that the people that were suffering from mental health issues associated with their service could talk to other veterans if they wanted to. I believe that both would be found credible from their audience because they are all within the same community, but when looking at the actual facebook page for Peter the PTSD Awareness Penguin I found it to be a lot less focused on actual mental health assistance, There were a lot of pictures and other humorous piece that might appeal to this audience, but in terms of actual mental health they failed to keep a consistent focus on helping the individuals that needed it. While I do think that the Buddy Check on 22 remains focused on helping their veterans that are suffering from mental health issues.  

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Messages, Research Activity #4, ph402

I think that this ad does a good job with Kotlers 4 Ps because it is a more specific and targets a particular audience. They were very specific in targeting the younger generation that is into hip hop music therefore they choose the specific message well. They also made the costs and benefits of using a condom very clear as well. They did a good job of targeting the specific audience that they were trying to reach.

I think that this campaign is a little more factually based, but with McGuires perspective it works very well. It provides the “activate” objective by providing all the facts about smoking and how it effects the body. It also announces the specific group in which to contact for assistance to quit. Overall I believe that this ad does a great job of providing facts and resources for the target audience. 

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Messages, Research Activity #3, PH402

Cello Legato- This sound is a very serious tone and I think that it would work very well in a campaign that would show the health issues associated with a certain behavior like smoking

Suspense under water- this is another serious tone and it would also work well with grave health issues associated with certain behaviors like smoking

acoustic guitar-this one has a more uplifting tone and i think that it would be good in an advertisement for certain drugs that elevate mood

eno piano- another more serious tone that would work well with anti-bullying advertisement or domestic violence prevention

acoustic reflection riff- has an uplifting tone and would work well in an ad that would call for people to get involved in a prevention campaign that would benefit the community such as helping the homeless population.

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Messages, Research Activity #1, PH402

Announce:

Advise:

Activate:

Advocate: 

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Messages, Research Activity #2, PH 402

I believe that both of these images evoke a strong emotional response because the outcome that is being represented is extremely severe. The first image about the bad health effects of smoking represent the higher risk of cancer in the lungs by creating the image out of cigarettes it directly links the health effects to that action. It is also shown in such dark colors and the burning hole which is suppose to represent lesions due to cancer. The other image showing a young boy also evokes a strong response from viewers because it shows the consequence of driving at that speed to be death, but it also shows if they werent driving that fast the boy would be okay therefore it is their responsibility to keep their speed down. Overall both messages paint a grim outcome for both outcome creating such emotional responses. 

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Audience, Part 2, Research Activity #4, PH 402

This image is an anti smoking ad that is very specifically targeted towards pregnant mothers. It not only depicts what is happening to their child if they smoke during the pregnancy but also equates it to a “portable gas chamber” making it that much more impactful to that audience. 

This ad doesnt seem to be segmented toward any certain group more specific than youth therefore I dont believe that it would resonate well with any particular group because it would be too broad to have the impact needed to change a behavior.

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Audience, Part 2, Research Activity #3, PH402

The marketing that Mcdonalds does is very similar to approaches used for health communication. In Katrina Strapazzon’s explanation of McDonalds ads it is clear that they do a good job at segmenting their advertising and food options to fit many different consumers. They segmented through culture by determining what people like to eat in certain cultures, they also did it through income by providing different values for a variety of items in order to be affordable to their consumers, and she lastly touched on a segment based on occasion that would bring in people that dont frequently go to McDonalds. All three of these are successful ways in which the company is able to segment their advertising to consumers. Its main difference is that they are trying to sell a product and in health communication its promoting behavior change. It becomes much more variable and personalized, must look at the major factors that could affect behavior change rather than what would would the best to sell something.

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Audience, Part 1, Research Activity #1, PH402

I believe that they made an attempt to segment this campaign toward younger college age students, ones that would usually be going out and partying or doing other activities during spring break. They are trying to promote a the hashtag “lead the break” on social media sites in order to have them engage in more responsible behavior during their spring breaks. The segment that it did reach within college age students were the ones that are already very much involved in responsible behavior such a volunteering, but it failed to reach the other students therefore failing to change their behavior.