I will be discussing my corporate video experience and the skills I had to enroll within doing my filming and editing.
My job role was multi-tasked because I worked in a group of two and we decided that to share job roles would be more efficient. Myself I had the roles of cameraman, lighting and editor. I filmed within two of our shoots and did all lighting with support from team members. The editing was held by myself with my team member Samantha Langley. Katy Bullock was originally working with another group but supported us a lot in our corporate work such from filming to ideas. Taking cover shots and interviews were held by us three several times.
My client was my father Suat Belet, owning the Kismet Kebab House and frequent friend of Barnehurst Kebab we put together two kebab shops in to one video. The general workflow for doing a corporate video is the basics which are to enforce pre-production work such as treatments, location recces, risk assessments and proposals for my clients and my own benefit.
Once aside I must plan my shooting schedule and my scenes with each detail covered such as my lighting, positioning and frame. I must make sure that your main subject is covered whether it is an interviewee or an object of intrest be sure to emphasize it to allow my demographic to understand my purpose of the video.
The client was my father Suat Belet so a meeting of such was unnecessary but I did have to explain my reason why I had chose to film for kebab shops in general and what I wanted to achieve from it. There were ideas and plotting involved in what and who our client should of been before choosing kebab, the research taken for Kismet was minimal because myself I have known of the business for many years, from having seen what happens and the precautions kebab shop workers must do daily to have been working in a kebab shop myself the research ideally was already knowledge without actually participating in any kind of research.
By choosing Kismet Kebab House and Barnehurst Kebab for our second location is allowed me to explain the ethos behind the very kebab business in itself, the standard is to serve quality, fresh and outstanding food originating from Turkey to the people of the U.K. To provide great customer skills and to give every care taken for the preparation of the food from 2pm of opening hours till 2am of closing time (Kismet Kebab House hours)
Tasty and unique food served with your choice of fresh salad and multiple choices of meals such as grills and doners. For myself to concept this in video was to have establishing shots of hot food, close ups of the sizzling lamb shish and to also have a shot of the iconic doner kebab. That’s the visual concept and verbally is to have my questions catered around and about kebab and its fame, its differences and
What makes it special? By asking these questions it allows my client to answer the very questions that their customers, my audience would ask them. By combining this all I and my team create a slight persuasion and temptation to wonder how it would be like to have or eat that type certain of food and to experience it hence the promotional/corporate video.
My target audience was solely based demographically to the ages of 18 years of age to 50 male and female. The Kebab business is aimed at every age, race, gender and profession. The aim of my advert was to show the viewers that this food can be enjoyed by many people regardless of their background but the video produced was energetic in the beginning with its introduction then it mellowed down with the interviews slower paced cuts which brought my decision to say that my corporate video is aimed from 18 to 50.
The key elements to a good and professional corporate video is to have a good idea and enough knowledge about your client so that you know well enough how to film and portray your client’s to your chosen audience and then once you have detailed your client, choose your demographic wisely because whatever you pick you must cater your video to their needs. This is an essential in my opinion because if you make a video for a certain age range for e.g. but it appealed to 12 year old it will go down badly for your motivation to carry on with your task for the rest of your corporate video.
I had to arrange interviews with Suat Belet 3-4 times because I and my team did not have the right amount of information on our first shoot or if our sound was recorded badly or if the background was too noisy, we even lost footage from a 2nd interview shoot that had to be re filmed and the location of where you hold your interview is crucial because the slightest mistake that you record will become a problem later when editing.
If your clients have minimal words to mention about their business then suggest and advise them what to say and how to sit, make them feel comfortable because a tense worker on camera would look inappropriate and what I wanted was a good and smooth interview which did happen for us.
Your set up should be perfect or near enough because my mind must be set to professional so should my work so the lighting, camera angles and position of your subject should all be in one motion with the correct light coming through and the smallest details such as the farming of your subject and the very seat the he/she will sit on must be correct. All of this applies to your video and that’s what makes it up to a professional standard set by myself and my team and our college tutors expectations.
I think we hit our key elements eventually with workable footage and the amount of cover shots and retakes that made production more flexible, the main focus after that was to do well in our edit because to create that vibe we anticipated for in our video before it was made was to have an energetic, eye catching and an extremely persuading video that lured potential customers to visit both Kismet and Barnehurst’s kebab shop. The filming was structured well and plan strategically, meaning applying all rules that are required within filming which are the lighting, frame size, aperture, focus, depth of field and many more.
The proposal/treatment must be crated as if I am giving a 3 minute pitch to an audience; in my course it written but for training purposes so that I know in the future when the time comes I would be able to produce a treatment or proposal. I must write descriptively and enough information must be provided to win my clients over, to mention the duration format and title would be consider in the proposal but in a treatment you include the details of your idea and what you will do and how you will do it.
The shooting schedule was organised before any production work was taken so this is called pre-production, it is written in a time table format with times and locations of when and where I would film. I and my group had to film four times in total so after handing in our shooting schedule to our lecturers, we just had to re-film regardless of the schedule.
The camera that myself and my team used were two, Nikon D5100’s and three camera lenses which were the 50mm, macro lens and wide angle lens. The audio that we used was the radio microphones with the Zoom H4N during our first, 3rd and 4th shoot and the 2nd shoot we used a boom pole with a Zoom H4N for our 1st.
The reason why we used these certain equipment was because of the quality that we wanted and what we wanted to achieve as a group, the definition of the Nikons are 1080x1920, 1080p HD resolution with workable format for our editing suites that include the software’s final cut pro 6 and Avid composer. The lens that were used was the right choices because of the variety we could of used within our corporate video were unlimited but due losing our footage and the different interview shots we used.
The radio microphones in my opinion are the best to use during a filming session because of the quality they carry and the hassle free preparation time that they have which becomes helpful during a filming session in progress, they are battery powered and last for an hour or so but decrease any complication massively.
Our team used flo lights for all our shoots and a monfrotto tri-pod, these certain equipment were used because firstly the lighting produced from the flo lights were fluorescent and made our subject look natural during filming and not over exposed. The use of a tri-pod enhances your filming experience with straight and flat shots, left and right pans with up and down tilts that are all doable on a tri-pod.
Our location was simply found because of Suat Belet owning one of the business and the other being mutual friend with Suat Belet, we used two locations because the first idea applied for Kismet Kebab House but due to them changing their name recently, there staff had the old logo and name on their work shirts and there were still old leaflets and poster within the shop that carried the old name and its logo, but the outside of used to be “Milton Kebab” now transformed to Kismet Kebab House was on its banner. So Barnehurst was our 2nd choice of location to film because we still need more footage after our first shoot in Kismet Kebab House.
The preparation for our interview was simple because it was accomplished by choosing the correct location and position for our subject to the right moment of the interview to be taken when the client is comfortable and not tense that is when we will get an all-natural and honest interview and especially if it’s about food and to advertise the difference uniqueness to the audience.
The editing software that I used was Final Cut Pro 6 to cut, crop, synchronize and polish the final video, Magic Bullet within Adobe After Effects colour correction was used for colour and toning. Of the corporate video and our title was created on Adobe After Effects.
In my opinion I think myself, Samantha Langley and Katy Bullock performed well during our corporate video project. The locations and effort put in by us all was very professional and organised, after showing my final edit to my editing and production lecturer they both saw potential but had comments about the final video, they explained why and what they thought of it and what could have been better, but of course all was taken and appreciated and it is only to learn more and that this corporate video was completed and analysed by my lecturers that it has given me more confidence to act and film in a more stable and professional manor.
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