Genre:https://youtu.be/VYG2T6osbkA
The Purpose: This video gives an insight of what’s like to have a children with autism; how hard it is and what are some therapies that can be applied. The purpose is to make the viewer understand the struggled that it is. How autism is expanding and how it can happen to anyone.
Audience: Parents/ relatives of people with autism. In order for them to have a better idea of how they are not alone in this long journey. Making people aware of how different therapies are available for little or no cost. Also, the audience can be people interested in helping people with autism.
Ethos: The video has credibility because the project is being held by a man that has a child with autism, he knows what is like to deal with difficult situations related to autism. However, he is not specialized in the autism which puts in question his credibility.
Pathos: The images presented in the video are very clear. The viewer can experience what is happening in Surfers Healing just by looking at the video. Because of this, the viewer can experience a closer experience of what is happening. Plus, knowing the story of the founder of the association is touching and it can make people feel connected to what is happening.
Logos: The message was clear. The person creating the video wanted the viewer to experience what is like to be in the life of a person that is closely related to someone with autism. On the other hand, the message of “you are not alone” can also be transmitted for the relatives of people with autism.
Delivery: The duration of the video is 6:22 minutes which is more than enough to describe the founder’s story and what is it that they do. The video is not repeating itself and the images help the viewer to be engaged in what is happening in the video.