It's done! I am so freaking thrilled with how this came out. It was immensely fun taking the old poster and trying to figure out a balance between the old art and a modern take on fire management, as well as how to make it my own while retaining as much of the original style and color as possible. And I'm not normally one to stick my whole logo on my illustrations, but I wanted to match the original poster which as the USFS logo there, so!
Shout out to @vaspider for helping me puzzle out better wording for the bottom chunk of the poster.
You can get prints and shirts with this design in my Printful shop! If there's another product you'd like to see it on, let me know!
Some more thoughts and ramblings about this piece below the cut, including a side-by-side with the original poster.
The Death Rides poster was produced in 1933 by the US Forest Service, but I've sadly never seen the specific artist named anywhere. It reflects the pretty typical attitude of the time that fire=bad, that it leads to death as a negative thing. It's also one of the most popular pre-Smokey Bear fire prevention posters. This thing is EVERYWHERE, especially in wildland fire circles. It's on posters, shirts, even a few logos.
I have never seen a GOOD reproduction of the thing. I feel like there's got to be a good quality one sitting around somewhere, but it sure doesn't seem to have made its way onto the internet. They're all grainy with strange color splotches, but that's never seemed to effect its popularity.
I do really love the concept of the original poster, and the simple phrasing that drives home the clear message. For my redo, I wanted to keep the overall look and feel, and the simple, clear message, but changing it to match modern understandings of fire and its place in the cycle of life in forests. I set out with the following goals:
Show fire as a part of the natural cycle that helps keep landscapes healthy.
Make the horse less distressed looking.
Remove the gendered language from the messaging.
Keep as much of the original posing, composition, and colors as possible.
Showing the renewal cycle was the trickiest part, because the composition really didn't leave a lot of room to show the regrowth portion. I think I came up with a good balance, though, by having the forest very overgrown, dark, and unhealthy, then having the strong dividing diagonal/arrow of fire bringing light into that dark overgrowth, and the open, regrowing portion behind the smoke and flames. I also had the regrowth coming from the horse's hooves so that the horse is more of an active piece of the story, rather than being forced through the whole affair.
The regrowing plants in the background are fire poppies and fireweed, as well as a few distant aspen saplings, all of which are some of the first plants to come back after wildfires move through. Death also got a fire poppy as the clasp of their cloak.
For the phrasing, I came up with "Death Renews the Forest" almost immediately, but I had more trouble with the bottom portion. I wanted the phrase to not be gendered anymore, so switched it to "we." Initially I thought about something like "When we are educated in its use." But I wasn't a big fan of "use." While the poster does feature Death doing an intentional prescribed burn, I also wanted the phrasing to apply to letting naturally lightning caused fires burn. So less "use" and more embracing fire overall. This is especially true given that in the US we have, unfortunately, gone back to a full suppression strategy as of 2026 thanks to an executive order from the orange menace. So, despite decades of research showing how much harm that causes, we've been ordered to start doing it again. Which, to me, just makes this redo of the poster even more relevant right now.
Spider helped me puzzle out some other phrasing ideas, and I really liked this final one. I think it is balanced really well with the top portion of the text, and the overall message of the poster.
So yes! Had a lot of fun with this. I probably will do some more redos of other famous prevention posters at some point, but I'm not sure when or which ones.
What is it with diabetes that makes people think they know more about it than the people who have the disorder. People hear the word diabetes and flock to compete with who can be the most ableist.
Found a video of a girl showing off Diet Soda detector strips (if there's any diabaddies that see this and want it I can link them, they're super helpful), and half of the comments were "you're diabetic you should just be drinking water..." First of all, not only are you just wrong, but you seriously expect diabetics to just never enjoy themselves? Ever?.
Saw another comment under a video about type 1 saying "you did this to yourselves. you ate too much sugar and you got yourself into this situation." And it's just so funny because they're Wrong™️. Type one diabetes is autoimmune and fully hereditary, and not at all effected by diet.
I mean, I know the answer. It's diet culture. People on their fancy diets think they're a superior human being because other people are "unhealthier" than them, and they hear diabetes and think "big fat and lazy with a bad diet" and think they're allowed to walk all over them since they're so superior. Despite the fact that it's a completely false stereotype that doesn't apply to most diabetics.
And btw please do not come under this post saying "but other disorders have that too" this is a vent post about diabetes. Do not derail.
The other thing about diabetes type 2 is that what the evidence actually suggests is that there's an underlying metabolic disorder that causes weight gain and sugar craving before actual diabetes develops.
A lot of type 2's start out as hypoglycemic -- their pancreas is over-producing insulin, causing blood sugar crashes. Insulin stuffs sugar into fat cells, causing people to get fat, if there's too much of it. The overproduction of insulin is a response to slow-growing insulin resistance. Because sugar is a vital part of human energy, people who cannot easily process sugar due to insulin resistance and insulin over-response may crave sugar in order to have enough energy to function.
So you didn't get diabetes because you got fat. You got fat because you were on track to get diabetes. and nobody is addressing the metabolic disorder. Hypoglycemics can be quite skinny -- I was for years. But if you're skinny, nobody is concerned about the fact that you are passing out when you haven't had enough to eat. Because only being fat is ever a medical problem. People who are "normal" weight obviously have nothing wrong with their metabolism whatsoever. :-(
To add somewhat to the above, type 2 is genetic. You can’t get it solely from diet alone. As a specialist nurse crudely but not entirely incorrectly once said to me “if it was just diet then every fat/unhealthy person would have diabetes”.
And now going back to the top point, I know exactly what video op is referring to and she made a different video a few weeks prior specifically about harmful comments to t1d’s and instead of getting the point, heaps of comments were basically to the effect of “but we can bully t2ds bc they brought this on themselves, they deserve to be mocked”. HUH. DO YOU HEAR YOURSELVES.
I have many chronic conditions. T1D is absolutely the worst by the landslide it’s not even close. I would not wish this on anyone. If you ever think you’d like to make a comment on someone else’s diabetes, of any type, do not do it. If you are a diabetic I trust you to be sensible, otherwise, keep your mouth shut.
Imagine being the gays at a pride event in 2004 living their lives when someone grabs the microphone and announces to the room that Ronald Reagan was pronounced dead. Can you even imagine the hype, the celebration, the pure elation
yeah yeah rainbow capitalism is bad and whatever but like. when I was a child, being pro gay was not the popular or lucrative choice. I'm happy that times have changed.
I miss rainbow capitalism. I do. I miss when it felt like public opinion was still pro gay. I understand it was always an empty gesture, but it mattered in a sense of knowing how socially acceptable being queer is. If that makes sense.
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