COVID-19 Supplies

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It’s time to say Hello to your NEW Health and Safety Playbook!

View these awesome products today: http://gag.gl/5yHpjJ What’s your favorite product?

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It’s time to say Hello to your NEW Health and Safety Playbook!

 Inside this timely idea book you’ll find a curated set of health and safety products that will help equip, educate, and encourage your customers and employees to have a healthy and safe year. From health and wellness printed materials and products, to personal protective equipment, signage, and encouraging gifts, we can help put a plan together that works for your organization. Start your 2021 Health and Safety planning today with our Health and Safety Playbook.  View these awesome products today. What’s your favorite product?

CONNECT WITH THE POWER OF PROFORMA BRAND X!

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NOW AVAILABLE

Contact Proforma Brand X today: [email protected]

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Back to Work

As you prepare for your team to return to the workplace, make sure you’re equipping them with everything they need to feel safe and comfortable. Proforma offers a variety of products from personalized drinkware and cooler bags to face masks, infrared thermometers, first aid kits and more to help your employees feel comfortable in their workspace. Let’s work together to find the right back to work products for your business.

Contact ProformaBrandX today!

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FREE ONLINE FUNDRAISING STORE

We are pleased to offer a FREE online fundraising program for organizations that need help for themselves and their employees during these times. Our program is an easy way to sell branded apparel and other merchandise to your fans and local supporters with no investment in inventory required. We do all the work while you just promote the store to your fans and community.

For more information, please contact me now! [email protected]

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Contact us today: [email protected]

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THE VALUE OF LONG-TERM SUPPLIER PARTNERSHIPS

Anyone responsible for coordinating projects and campaigns appreciates the value of a team they can trust. Keeping every aspect moving on time and in the right direction can be a challenge, even when all collaborators are in-house. So when a project manager needs to outsource some or all of the work, relying on the wrong partner(s) can be a recipe for disaster.

Proforma’s new and established clients are often tasked with developing strategic marketing initiatives for their organizations. Over the course of our working relationships, several common themes have emerged:

Coordinating key players is a full-time job.

From overall concept to copywriting and design, plus production and distribution of supporting collateral and merchandise, many of our clients simply don’t have the bandwidth to manage multiple special projects while also doing their regular job.

Botched branding hurts credibility.

The more players in the mix, the more likely brand compliance and consistency will suffer. This is especially true if pieces of the project are being outsourced to new suppliers or contractors that don’t have a working history with your brand.

Lack of creativity can crush a campaign.

There is a lot of noise out there – and a lot of competitors vying for your audience’s attention. How will you stand out?

Spotty service leads to lost sleep.

“Did that order ship in time to make it to the tradeshow?”; “Will that banner be pixelated if I sent the wrong art file?”; “We need the graphics tomorrow at the latest to meet our print deadline, but my designer’s not calling me back.”

These are very real worries we’ve heard from clients.

So, the team at ProformaProforma Brand X has focused on alleviating the pain and developing long-term partnerships with their clients that:

Save time

Once a Proforma account manager takes on a project, they get to work aligning all of the resources needed for a successful delivery. Our team offers creative consulting, graphic design, print and promotional product sourcing, and fulfillment and distribution services. For ongoing project or recurring programs, our ProStores eCommerce platform offers a secure 24/7 platform to order, manage, track and report.

Protect brands

A huge benefit of long-term partnerships is that our account management team gets to know our clients. This includes extensive knowledge of their brand guidelines and how logos and taglines can and can’t be used. Many of our account teams serve as de facto employees of our clients’ marketing departments, even pushing back when they receive a request that violates the company’s brand standards.

Deliver innovative ideas

Proforma’s account team leverages signed agreements with more than 600 of the print and promotional industry’s premier manufacturers. In addition to quality and global reach, these partnerships provide proactive consulting on the latest trends and newest products available on the market. In fact, every summer Proforma account managers attend our annual Convention where highlights include supplier-led educational sessions, a new product showcase and a fashion show.

Prioritize proactive service

Of course, live projects always warrant proactive updates and service. On a more regular basis, it’s important to understand our clients’ preferences when it comes to communication. For ongoing programs or campaigns, it often works best to establish a regular review schedule to gauge success, satisfaction and how we can expand or improve the partnership. Many clients also enjoy regular reach-outs regarding new products and services. It’s all about what’s right for you.

What do our clients think? Here are a few recent testimonials:

“(Proforma) is GREAT! Very attentive to our needs and a great partner with ideas that are creative and outside of the box. Hands down … fantastic partner!!!!”

General Manager for a client with multiple locations across the U.S.

“In every store I have ever been in, I have always had a great partnership with Proforma. The level of service, quality of product and pricing can’t even compare to the other vendors we have used in the past.”

General Manager for a client with multiple locations across the U.S.

“Proforma is wonderful to work with. They consistently deliver high-quality print, promotional products and apparel. Even with the tightest of timelines, their reply is always ‘We can make it happen,’ and they always do!”

Client in the marketing department of a large automotive dealership group

For more information on Proforma and its offerings, visit Proforma Brand X.

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DESIGN TRENDS THAT ARE BUILDING INTO 2019

At the beginning of every year, thousands of articles appear about the upcoming design trends destined to boom into our existence. Anything from fashion, technology, architecture, graphics and more, we’re pumped with what’s supposed to be our near future experiences. Some of these expected trends appear while others never seem to take flight, no matter how many publications or bloggers predicted it to be true. But with all of these suggested trends clouding the Internet, I can’t help but ask why we never update our peers with developing trends that are still trying to take notice?

Trends that are still developing are the most inspirational and influencing pieces that a designer and business owner can use to take them to the next level and separate themselves from the competition.  These developing trends are being practiced and built by many new and experienced professionals who will luckily one day hit it into main stream marketing. Once widely noticed, the creative competition for its use will be focused on for the next few years. But why not stand out now?

Below are three examples of developing design trends soon to take full flight:

Augmented Reality

A relatively new trend that many online stores and apps have included so that you can interact in a specific location virtually, whether you’re currently there or not. This trend is multi-sensory and is still being built upon by companies. This developing trend is perfect to implement into your business to stand out from your competitors by using it in a new creative way or purpose.

Micro-Interactions

These small animations are being used on mobile apps to produce more visually appealing effects to build up the user experience and overall visual appearance. No matter how small the animation, these elements make a huge impact in the quality of the platform. Why not make a button dance or slide into place?

Animated Logos

Animation is a well-known design element surely to take your marketing to the next level! However, creating your own custom animations and characters can become pricey, which takes many away from the idea. But companies are now taking a more simplified look at animation and implementing movement within their logos. This developing trend will help your business stand out from a crowd and truly show the capabilities and time your business can bring to others.

With all companies and brands trying to get noticed, these three trends are sure to help capture your audience’s attention. Are you ready to expand your creative?

Connect with the Power of Proforma Brand X!

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HOW TO HAVE EFFECTIVE COMMUNICATION AT WORK

Whenever I join a team, I always ask what their preferred method of communication is. Do they prefer emails so they can respond when they have time? Do they prefer calls so their email isn’t bogged down? Or are they part of the few individuals that don’t mind people popping in and out of their office? I find that asking this question allows me to streamline our communications, providing better, effective communication between us and minimizing any miscommunications.

No matter the method, one thing must remain consistent – you must be able to articulate your message well. In order to communicate effectively in the workplace, be sure that your conversations are rooted in fact and reasoning. Not only should your team know what you are communicating but why you are communicating this message and what the end result of this communication is. Popular methods of effective communication can be broken down into three categories: credible communication, fact and data-driven communication, and expressive or passionate communication.

The 3 Types of Effective Communication

Credible communication relies on the speakers ability to be seen as a credible resource. Credibility creates trusting relationships where coworkers know they can rely on you and your insight. Credibility is critical when proposing changes, initiatives or suggesting a new course of action. To be credible, highlight your achievements and how they pertain to your role, project or company. Share your knowledge and be a resource to those around you, and most importantly, be decisive – take action and be sure to follow through. When looking to communicate using this style, focus on your pertinent experience and provide recommendations based on those relevant experiences. While it is important to solidify yourself as an expert in your field, it is also important to remain on point and not to talk excessively about your past experiences or knowledge as it will detract from the conversation at hand.

Fact- and data-based communications should express correlations, analytics, relationships and causation. These communications should focus on creating persuasive narratives while focusing on the data and creating problem-solving and strategy opportunities. When communicating using facts or data, it is fundamental that you provide examples as this will support your suggestions and help to determine next steps. Providing examples also allows for feedback and collaboration. Using data-driven communications can be overwhelming if too much data is presented at once. As such, be sure to keep the conversations concise so communications remain clear and allow the audience to focus on what needs to occur next.

Expressive and passionate communication should focus on genuine beliefs, opinions and ideas. Passionate communication should express sincere views and should be presented positively. If challenges occur, position yourself and others to express these challenges while remaining positive and make sure to end the communication with a positive note. When using expressive and passionate communication, take into consideration that you are expressing your views or opinions and others may not feel the same. As such, be respectful of how you express your views and allow other to express their own opinions, even if they differ from your own. This communication style works best when looking to discuss problem-solving ideas or when there is an open environment where feedback and discussion is recommended and appreciated.

Always Be Communicating

Communication is vital to everyday life. Next time you communicate, consider these communication categories and see which method may work best with the message you need to convey. When appropriate, try to use a few styles together to make a bigger impact with the message you are sharing. And, remember, when in doubt, keep your communication clear and concise, supported by reasoning and express an understood purpose.

Connect with the power of Proforma Brand X

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TAKE YOUR GOLF OUTING TO THE NEXT LEVEL

With temperatures heating up, seasoned and rookie golfers are teeing off nationwide. There are a multitude of reasons to hit the links – the love of the game, the opportunity to get in touch with nature, a relaxing afternoon with friends or a strategic meeting with business associates. Golf can also be the vehicle needed to power a great cause. Charitable golf outings consistently drive participation and, subsequently, increase donation dollars. While golf outings require a lot of planning to ensure that participants have a special experience, the quality of the giveaways can be a determining factor in whether or not the participant will return the following year.

If you are wondering how to resonate with your golf event patrons, take a look at these trending golf promotional products:

Golf Polo Shirts and Hats

Of course, what’s a golf tournament without the perfect branded polo shirt? Donors will love the look of a classic polo branded with the event logo and you will reap the benefits of increased brand exposure for the cause. Check out any golf tournament and every golfer will be sporting a sleek golf cap. This is another branding opportunity that can extend from your event to future rounds played by participants on other courses.

Golf Towels

These days, we encourage you to look for products that can be used at an outing and also in the future. A golf towel is an inexpensive, useful and highly visible giveaway.

Golf-themed Gifts

Whether it’s a golf shoe bag, a divot fixer or a golf-themed water bottle, you have many choices to offer, but it really comes down to understanding the your budget and desired level of quality for participant gifts. For golf events, the sky’s the limit.

Tech Gadgets

Tech is hot in golf right now. From gadgets that help improve a golf swing, to electronic score-keepers, golfers are increasingly reaching for these tech products. Perhaps you could use these branded products as awards for tournament winners, or maybe the top donors receive these special products.

Connect with the power of Proforma Brand X!

Source: © 2017 Prime Line® ASI/79530

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5 REASONS YOU NEED AN INTERNAL COMMUNICATIONS SPECIALIST

Have you ever worked for a company where it feels like every department is on a different page, working toward different objectives without a care in the world of what everyone else is doing? If so, your job probably felt pretty disjointed from the rest of the company. A lack of internal communications can make it nearly impossible to get a “big picture” view of what was going on.

On the other hand, have you ever worked for a company where it felt like everyone was on the same page, working toward a singular goal propelled by a greater understanding of where individual work fit into the bigger picture? Working for a company like this probably gave you a greater sense of fulfillment. You understood what you were doing, why you were doing it and how it contributed to the success of the company.

Keeping everyone in your company on the same page may feel like an enormous task, especially if you’re growing at a rapid pace. If it starts to feel as though employees are becoming disjointed, or you’d like to prevent the disorganization from happening in the first place, think about adding an Internal Communication Specialist to your team. Although the title may differ (Public Relations Specialist, Marketing Communications Specialist), a big portion of this position is focused on effectively communicating both big and small scale ideas to the rest of the company through newsletters, emails and other forms of communication. Here are five reasons an Internal Communications Specialist would be a great addition to your team:

1. They help shape the company’s big picture

An Internal Communications Specialist can help your company better understand its big picture objectives and goals. By working directly with the marketing and public relations teams (or being a major part of those teams), the specialist not only understands the guidelines of your brand and company mission, but how to effectively communicate this information to all employees.

2. They help individuals see where they fit in

Although the big picture is important, it’s also important for employees to understand where they fit into that picture. An Internal Communications Specialist will help communicate how the company’s big picture is made possible through all the pieces (employees) working hard and knowing the importance of their day-to-day work. Self-fulfillment and understanding is, after all, a major driving force in workplace satisfaction.

3. They promote open communication

Aside from communicating general company information, your Internal Communications Specialist can help you craft an elegant piece, no matter the message. Whether they’re putting together a company newsletter, crafting a last minute email or developing a communications plan for your next company event, internal communication professionals serve as a platform for transparent communication from the top down.

4. They keep everyone ‘in-the-know’

People are curious, and they will remain curious until they have the information they want. Your internal communications professional can help appease that curiosity by providing up-to-date information your employees want and need to know in a timely manner through newsletters, emails, meetings and events. This is all important information that needs to be distributed but, without a designated person to do so, it often falls to the wayside.

5. They can help you in times of crisis

Trained to stay calm when crisis hits, an Internal Communications Specialist is apt to communicating in a high-stakes situation. Whether you need to notify your employees immediately with time-sensitive information or break some unfortunate news, internal communications professionals know how to effectively communicate a situation when time is of the essence or a delicate touch is needed.

Connect with the power of Proforma Brand X!

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Zap Up Incentive Programs

Challenge

Zappos.com, an online shoe and apparel shop, was looking to purchase non-traditional items at low quantities for its ‘Zollar Store,’ a place where its employees could redeem their ‘Zappos dollars’ for Zappos-branded promotional items. Employees can earn Zappos dollars for excellent performance, great customer service, impressive effort and community service. After being referred to Proforma, Zappos placed two basic orders to see how the results turned out. Everything went so well, they invited Proforma to present ideas for an upcoming Zollar Store budget.

Solution

Proforma identified more than 100 unique options which included samples and shipping. Zappos was impressed and selected products including flasks, banks, garment bags, tumblers with crazy straws, and baseballs, among other items for the store.

Results

Zappos has been impressed with the items provided for the store. A representative from the online shoe and apparel shop said, “Thanks so much for being so on top of it! Proforma wows me on a daily basis.” Zappos has selected Proforma for additional projects based on this program’s success.

Budget

$8,000

Products Delivered

Retractable Leash, Bone Shaped Waste Bag Dispenser for Pets, Reusable Dry Cleaning Garment Bag, Foot Shaped Bath Fizzers, Light Up LED Glasses, Baseballs, Fantasticks, Eliana Smash Light, Clear Tumbler with Crazy Straw, Sonic Rocks, Toilet Man, Aero Snooze, Flask, Bubble Gun, Credit Card Aluminum Bottle Opener, Hitch Cover and Count Pigula Banks

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WIN BY BREAKING COMMUNICATION BARRIERS

Have you ever been pulled into a team meeting to discuss a project and while the objectives are laid out and everyone leaves with an assignment, there is still some confusion as to each individual role? Before you know it, the team must meet again because some employees interpreted their task differently or the message was diluted when it was shared with those not in attendance. Sometimes this happens because the initial communication was rushed or those with questions failed to ask. This creates problems that can snowball, impacting project completion.

So how do we combat the weakening of our message? Here are my five tips for creating an environment for positive and concise dialogue:

Meet face-to-face. – Whenever possible, meet others face-to-face. Meeting in person can allow you to clearly express your thoughts and show respect and empathy, especially when body language can play a major role in how messages are interpreted.

Be cognizant of words and actions. – Pay attention to the choice of words and actions you use. Some words can come across stronger and negatively, so choose wisely. For example, it’s best to offer positive criticism rather than negative.  You might explain to a writer, “in the future you may want to consider using a thesaurus to find other words to improve your story, rather than say, “you used the word “enticing” 10 times in the blog. Can’t you come up with anything else?”

Embrace individuality. – Show respect and interest in what others bring to the table. We all have diverse backgrounds, values and lifestyles and each person plays an important role in the outcome of a project or in developing a solution to a problem. Learning to appreciate others for who they are and the experiences they have will ease tension and allow you to shine as a leader while creating a productive work environment.

Encourage team collaboration. – The ability to bounce ideas off of others and provide an environment for two-way communication shows that you care and that you are listening. Messages are received differently depending on your communication style and by opening up the opportunity for dialogue, projects will have much better outcomes.

Eliminate silos. – In some cases this may be difficult, but sharing information and knowledge about the direction of an organization will allow employees to have a better, clear understanding of their role and how it fits into the big picture.

Make sure that the communication is always coming from a credible source and that it is shared appropriately. Creating a cooperative team environment that is open to ongoing dialogue and collaboration is a win-win because it taps into the strengths of everyone’s skill set. It also creates an atmosphere for open and direct responses and thoughts that in the long run will improve morale, increase productivity and contribute to the growth of the company.

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SPECIALTY PROMOTIONAL PRODUCTS CAN LEAVE LASTING IMPRESSIONS

I recently came across a study by the Advertising Specialty Institute that said Midwesterners own the most promotional products in the United States.  The chart showed products in each region representing the average number of promotional items owned by individuals ranging from eight to 11 products.  On the other hand, coming from my industry means I have accumulated hundreds of promotional items during my career. So although the graphic doesn’t capture my experience, I know a thing or two about promotional products.

When I think about all the conferences and workshops I’ve attended, ribbon cuttings I have executed and community education programs I’ve hosted as a marketing director, I have probably purchased at least a half dozen products for each event to ensure brand visibility and consistency.

The right branded items can make a major difference in creating a memorable and positive experience. Below are a few highlights of events and products that can keep your promotion alive.

Workshops or conferences – Ensure attendees receive everything they need to have an educational and worthwhile experience for their time away from the office.  The following items can get them through the day:

branded pen, a stylus pen, or combination piece

a journal book to take notes

a micro USB charging connector to stay powered during the event

a bag to carry all the promotional products and information they receive

Ribbon cuttings or dedications – Provide a memorable item for dignitaries and guests like:

a miniature shovel with the event dedication information

a branded mug with gold trim

a commemorative coffee table book that shows the project progress or the company’s development through the years

Community awareness programs – These events are a great outlet to share branded items and acknowledge attendees’ participation.  Continue to brand your organization and mission long after the event with the following:

branded t-shirts and caps worn to promote your business

activity or coloring books if children are in attendance

commemorative posters from the specifically designed event artwork

All these items will help your program continue to resonate, and you’ll know that you made a great investment.  

Connect with the power of Proforma Brand X!

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ALIGN YOUR BRAND WITH THE BEST-OF-THE-BEST

Yeti, Apple, Nike, Under Armour. Brand names carry weight. In the promotional products industry, there is a strong trend toward businesses of all sizes aligning with powerful brands such as these. The days of low quality, generic giveaways are waning. Now, marketers and business owners are opting for products that represent quality, reliability, value and strength. In the new age of promotional products, businesses are aligning their brands with the best-of-the-best.

This shift seems to be related to the fact that the perception, purpose and objective of promotional products is quickly changing. In the past, marketers may have ordered 1,000 tchotchkes to keep around the office as giveaways, simply because that is what they’ve always done. They may have switched up the product every now and then, but they just needed a low-cost item to hand out to their customers or associates.

Now, these giveaway-type items are looked at more like a marketing investment than an obligatory hand out. With the expanding and evolving products available in the advertising specialties industry, there are more options than ever before to select high-impact promotional giveaways, giving buyers the opportunity to make promotional products a key component of their marketing strategy.

This is where the power of brand alliance comes in. Major retail brands are starting to forge exclusive partnerships with distributors, allowing companies to start branding high-end products. The reputation and high perceived value of the promotional product then transfers to brand name printed on it. Because of these exclusive partnerships, it is not only becoming possible to imprint your brand on these products, but it’s also becoming affordable for small to mid-size companies as well.

While it may not be feasible to hand out a North Face jacket, GoPro or Samsonite luggage to everyone who walks through your door, these high end pieces can be selectively given to top prospects and serve as memorable thank you gifts to major clients. As these partnerships continue to develop, you should expect to see more products in a wider range of price points become available to fill every level of marketing need.

Connect with the power of Proforma Brand X!

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INTEGRITY BEGINS WITH WALKING THE TALK

Have you ever been in a meeting where everyone was told to silence their phone, yet there were a few who decided that giving full attention to the meeting wasn’t a priority and they continuously glance at their phones? Or is there a co-worker who adheres to a different standard of rules than those communicated to the rest team, like always showing up late or taking credit for a project they didn’t even work on?

One of the first steps to becoming a true leader is to keep your promises and set examples that you want others to follow. By not adhering to what we preach, we can lose integrity and respect among our colleagues, customers and peers.

What is integrity and why is it important? Integrity is the characteristic of being honest and having strong moral principles. This would mean that a person is fair, honest, good and truthful. A person who always does the right thing, whether there are consequences or not and when no one is looking. As a business leader, integrity is crucial to having others trust you so you continue to grow a beneficial relationship whether for personal or business. My tips for maintaining your integrity include:

Keep others in the loop. Communication is crucial to an organization and in building trust. If you are experiencing slow growth or reviewing an upcoming merger, better to share ongoing updates with employees, than lose trust in the long run for pulling the rug out from beneath them. This is not a time for surprises.

Refer the project to someone else. Do you take on a project knowing it is outside of your abilities and expertise? The better choice is to recommend a colleague that has experience with that scope of work. You may not win the deal, but you will be able to face that client or prospect again. They will appreciate the recommendation and will most likely contact you to assist with another project in the future.

Don’t leave others in a bind. Whether you have a project deadline and your team is counting on you to come through, the coffee pot is empty because you took the last cup, or you caught a typo in a print ready file – don’t ignore the situation! Take the five minutes needed and make the fix so you don’t leave others in a dilemma. This will allow you to continue through the day knowing you have integrity, and you won’t need to worry about the incident coming back to haunt you.

No matter what position we hold within an organization, we have the ability to validate our respect for our team and the company by demonstrating integrity in all workplace situations. Stay on course and exhibit your leadership skills and respect for others through every move you make, and you will be someone remembered as having integrity.

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HOW TO MAKE DIRECT MAIL + PROMOTIONAL PRODUCTS WORK BETTER THAN EVER

In our modern world, overloaded with a barrage of electronic communications at every turn, from email, text messages and Snapchat to people relentlessly hunting Pokemon in your otherwise quiet neighborhood, it may seem counter-intuitive to suggest that direct mail can be more effective than ever… but it is, in fact, true. In a case of what once was old is now new, direct mail — when used the right way — works better than ever.

So how, you ask, does direct mail fit into a world full of social media and digital communication? The answer can be found in looking into the novelty of the old, AOL days when everyone got excited because, “You’ve got mail!” Much in the same way, a little disruption in our lonely mailbox can be used to grab attention, especially when used in conjunction with social media interactions, significantly increasing the response rate.

To help you wrap your head around this think about the number of LinkedIn connection requests you’ve received over the last few months.

Now how many of those request had any sort of personalization?

Most likely very few of them.

Now how many of those requests will follow up after you accepted them?

Probably even fewer.

And let me ask you, how many of those requests were accompanied with a thoughtful gift in the form of a direct mail piece, that put a tangible, nicely-branded item in your hand?

It’s an incredibly powerful method, in part because virtually no one is doing it.

I don’t know about you, but I certainly like to get gifts. And pretty much everyone else I know likes to get gifts. Maybe there’s a way to use gift giving along with social media to get in front of your prospects. Let’s dive even deeper.

Sending a direct mail piece to a prospect that you would like to engage and start a conversation with on LinkedIn will not only help you stand out, but it will create anticipation for the recipient.

In our fast-paced, overwhelm-ridden world anything you can do to stand out is powerful.

It feels at times like there’s nothing you can do to get someone’s attention, much less to be able to create anticipation for what you’re sending them. This is the power of a promotional product sent via direct mail, used in conjunction with your pay-it-forward social media marketing efforts.

Promotional products are one of the most effective means of advertising your brand, so consider taking this method seriously and incorporating it into your prospecting efforts. And remember that quality promotional products feel like a gift to those who receive them. Promotional products are a proven winner to increase the recipients affinity for your brand and you, because branded promotional items can come in the form of highly useful pieces today; items such as branded USB drives and power banks, coffee mugs and other drinkware, as well as bags and apparel to name just a few popular types of items.

And just like back in the days of AOL, there’s something exciting about getting a tangible, nicely packaged box in the mail. Remember, you have to give before you receive. Also remember when everyone else zigs, it’s time to zag. 

For more information and to begin your project, connect with the power of Proforma Brand X!