QR Code Nation

Here you will find the best, the worst and the strangest QR code uses around the globe. Have an entry? Submit any really good, really bad or downright strange QR code use you see to [email protected]!

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According to a new study, 80% of U.S. law firms will experiment with QR Codes in the next year. 

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Is Victoria's Secret new Sexier Than Skin QR Code campaign going to far? 

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From the Unbounce blog, the four golden rules of qr code usage. 

Serve a business objective

Add value for the user

Provide contextual assistance  (e.g. link to get a reader app, call-to-action, barcode alternative, etc.)

Test to ensure codes are scannable

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Great case study for how to use QR Codes in a grocery store. 

in-town:

Tesco’s objective of how they could be the number one grocery shop in Korea without opening more shops was a task that involved a virtual shopping experience for consumers. Bridging the gap between online and offline was the fundamental aim in how mobile can be used as an instrument to create a unique user experience.

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This is very creative. 

peggydolane:

Stitched Blog QR Code by Petronella Rose on Flickr.

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Many marketers have a really bad case of shiny object syndrome, when it comes to using QR codes. There are many ways to completely fail with these codes. For starters, all QR codes should be tested and go to a mobile-friendly landing page. There are plenty of other big mistakes marketers are making. Learn more here. 

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QR Codes can be a bit of eyesore in otherwise brilliant and creative marketing piece. But, there are ways to make QR codes more designer-friendly. Check out these 15 creative QR codes in this recent Mashable article. 

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QR Codes in a music video. 

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Does this cross the line? Great QR code usage in a Zappos ad or is this just wrong? 

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Now, QR Codes are even appearing on tombstones. 

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Who's scanning QR Codes. Find out in this great infographic that was posted in Mashable in March, 2011. 

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Using QR Codes in a resume 

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