Verry happy!! today I have sent of my work for D&ad L'artisan brief.
Each bottle had to link with an emotion.
The product design was based around an eco-friendly approach by having no outer packaging. The textured label will wrap around the bottles, protecting the chrome.
When you ‘peel to reveal’, inside you have a poem linked to the emotion to make it more interactive and engaging for the consumer. There is a perforated line, where you can gently rip off each constructed poem. This leaves each bottle with a textured paper label containing illustrations.
The bottles will entice the customer into buying each fragrance, so they can have a series of poems and perfumes. They can then keep the poems as keepsake reminding them of the product they have purchased or been given. Should they not wish to keep the poem, the paper is easily disposed of with little waste.
Happy Happy Happy!! - Special thanks to the photographer - Louise Marie Buckingham.
