Rachel Globus Portfolio

[rachelglobusportfolio]

Thanks for stopping by.

I am a digital marketer with deep experience in social media and content. Welcome to my portfolio.

t: @mediajunkette

l: linkedin.com/in/rglobus

e: rglobus [at] gmail [dot] com

[rachelglobusportfolio]

Launched successful campaign to promote morning news program and drive brand awareness for local TV news station.

[rachelglobusportfolio]

11 Most Actionable Takeaways from Social Media Marketing World 2015

Invited by Adweek’s blog SocialTimes to write up Social Media Marketing World 2015.

[rachelglobusportfolio]

What is the Right Sweet Spot for Social Teasing of Local News?

Partnered with social analytics vendor to test and analyze social media marketing best practices for broadcast TV. Published study in industry-leading blog.

[rachelglobusportfolio]

Developed content strategy for eHow Shift, a new channel targeting professional women, under aggressive launch timeline, including all content supporting the high-achieving women known as the eHow 100.

[rachelglobusportfolio]

Developed 100+ pieces of content for launch of eHow Shift, a new, high-profile channel targeting professional women. 

[rachelglobusportfolio]

Launched and managed blog supporting new eHow product Spark and engaging its community. Developed Spark brand with key stakeholders and crafted website marketing copy.

[rachelglobusportfolio]

Developed social media campaign marketing eBooks that was biggest traffic driver to purchase site.

[rachelglobusportfolio]

Staged "Twitter war" with sister TV station in another market to promote ABC 10News' sports coverage across broadcast and digital. Campaign went viral and trended on Twitter in San Diego for 5 days.  

[rachelglobusportfolio]

Grew ABC 10News (KGTV) Facebook page to #1 in the market by engaged users in one year.

[rachelglobusportfolio]

Created & launched 10News Weather Watchers group to market weather offering and drive UGC for on air & online. Grew highly active community of local content producers to 1,000+ in under a year.

[rachelglobusportfolio]

Created multi-platform promotion across social, TV and digital to build database of TV news viewers by daypart. Launched Facebook campaign micro-targeting TV news viewers to drive ratings.

[rachelglobusportfolio]

Trained 30+-person news team on leveraging social to drive business objectives and catalyzed social media adoption within entire organization.

[rachelglobusportfolio]

Serve as expert commentator on social media topics.

[rachelglobusportfolio]

6 things you can learn on Facebook from a TV news page

Showcase thought leadership through contributions to industry-leading publications such as Adweek.

[rachelglobusportfolio]

Developed brand identity, look and voice; created content strategy; and launched website for law firm.