Final for Battista: The Film Industry
For this essay I decided to conduct research on the Film Industry, and decide how this industry can be beneficial and harmful to American society. We will also touch on issues of diversity within the industry, and the ways in which the ideas of the dominant class are being pushed on an audience through the art of film.
The largest production firms that produce movies are: Metro Goldwyn-Mayer, 20th Century Fox, Paramount Pictures, DreamWorks Pictures, Walt Disney Studios, Sony Pictures, Lionsgate, Warner Bros, Universal Pictures, & The Weinstein Company. However, these ten big names can be condensed to six big media conglomerates who own practically all media. We call these the âBig 6â or âThe Majorsâ and they are: National Amusements, Disney, Time Warner, Comcast, News Corp, and Sony. To break it down even farther, the chart below can give you a sense of exactly which production companies are owned by what conglomerate.Â
[Click here for Corporate Media Chart]
Something to notice is that all of these conglomerates besides Sony is owned by an older white man, which can be very influential over the industry. Unfortunately, in general the film industry faces a lot of problem when these corporate owners influence create bias in the films they produce. I consider this to be a problem because it very well could be one of the reason the film industry is facing so many problems with whitewashing, gender stereotypes, racial stereotypes, and sexual misconduct.
The film industry is constantly changing and evolving, so recent trends are pretty simple to follow. The Film Industry Network created a list of the trends from 2018, which included: 1. The devaluation of film as a product 2. Film franchise fatigue 3. Lack of government grants for short films 4. Tax breaks that donât help smaller film productions 5. Runaway digital piracy affecting filmmaker products 6. Lack of access to content in different markets 7. Long working hours and pay issues 8. Film crew not knowing their legal rights.
http://filmindustrynetwork.biz/8-gigantic-problems-film-industry-fixed/26044
I think this list is a good example of some of the trends the 2018 film market was facing. The list also gave the audience a feeling of unauthentic content being produced and distributed from Hollywood. Some films that were produced had some serious problems, and once these hidden issues arose and were on the front page of other media outlets, the audience began to notice the frightening true ways of the industry. The reason for this sudden change is because people began to realize with the help of counter movements that the film industry had been running in the same way for over a century, and something needed to be done.
There have been so many controversies in the film industry it becomes difficult to keep track. However, one of the biggest and most recent trend was the case around Harvey Weinstein. As many know, Harvey Weinstein was accused and convicted on multiple accounts of sexual assault. He would hold meetings with female client, whether they be upcoming actresses, directors, writers, or producers, and would call them up to his room instead of the hotel lobby. He would then ask for sexual favors or massages, knowing full well that his influence in Hollywood would allow him to make or break their careers. Many of the girls complied, while some did not. This would lead to a countercultural movement that will be brought up in depth later, called #MeToo. The reason this controversy is so important is because it drastically changed how many people viewed the film industry. Many started to realize the influence a white male has over the industry, and just how powerful he can be perceived as.Â
Another major controversy in the industry is the constant whitewashing and discrimination throughout the history of film. One of the most recent examples is Ghost in a Shell, a live-action remake of a popular anime. The directors cast Scarlett Johansson, a popular white actress, to play the main character who is supposed to be Asian. The producers even edited Johanssonâs features to appear more Asian. This was extremely problematic for an audience because they were expecting an Asian actress to add to the authenticity of the film. But directors and producers are convinced that white people sell movies, so they cast Johansson instead.
They also face controversies over gender stereotypes, in film a lot of women are seen to be accommodating to the needs of a man, something theorists call the âMale Gaze.â Many women are film are slim, attractive ladies who are often over-sexualized and appear to always be looking for the approval of a man. Take for example the film Who Framed Roger Rabbit where Jessica Rabbit (a cartoon) is seen with large breasts and can appeal to the needs of any man. During her first scene, all the men in the bar are seen gawking over her âbeauty.â We can even see this throughout childrenâs films, where princesses are constantly rescued by a man, because they canât seem to help themselves (i.e. Snow White, Sleeping Beauty, Tangled, Moana, etc.). This is problematic to the industry because they are basically telling females that they need the approval and help of a man in order to survive.
Now weâll move on to some history of the film industry. In 1877 British American inventor Eadweard Muybridge would create the first real motion picture by setting up a series of twelve cameras along a horse track. These cameras would take several pictures as the horse ran by, Muybridge would then place the images on a rotating disk, and project it onto a screen, when projected you could watch the horse run down the track. The first short films would be created by Louis Le Prince in the late 1880s. However, credit for short film invention was given to an American inventor William Kennedy Laurie Dickson.Â
With the invention of the phonograph by Thomas Edison and the invention of short film, Dickson was able to bring the inventions together to create the Kinetograph. The Kinetoscope would also be created by Dickson, which would allow someone to view a short film through a large peeping device, which would be the first real way for the public to view film, for a small price. The first real film that would be internationally distributed would be created in 1902, titled Le Voyage dans la Lune (A Trip to the Moon). And an industry would be formed, in 1903 the industry would experience the first enormous box office success with the production of the film The Great Train Robbery. Theaters began popping up all around America in 1903, and they couldnât build them fast enough. By 1908, about 20 different motion picture firms had developed around America.
https://www.britannica.com/art/history-of-the-motion-picture
Motion picture was an industry that developed quite quickly, I would say that from the industryâs beginning they have stayed quite true to their roots, film was always a product that was used to make money, when the Kinetoscope was invented producers would charge the public $0.25 to view a short film. However, the corporatization of the industry has affected the quality of film production. Production companies have started to push more and more films to make more money. However, I would say this has helped the industry flourish, because the amount of films being produced can appeal to a wider audience, making the industry more money. Although I will say that some of the creativity from the film industry has been compromised because the movies being distributed are being produced so fast that a lot of them are very similar, in fact even the TV industry has started to take popular movies and turn them into television shows, such as the television show Bates Motel is based off the popular film by Alfred Hitchcock, Psycho. Itâs not just the television industry, we see similar movies being produced as well, in fact an article published by Rudie Obias gives a list of 25 movies with similar plots that were released in the same year.
http://mentalfloss.com/article/54768/25-movies-similar-plots-released-same-year
When talking about the film industry we also must talk about key figures. Some notable artists and pioneers in the film industry include Laurie Dickson, who invented the Kinetoscope. Orson Welles a director, screenwriter, producer, and actor, who would direct several extremely influential films, including Citizen Kane. Alfred Hitchcock and Walt Disney, while both somewhat problematic, were also very influential in the film industry. Walt Disney would create the first successful full animation film, the first movie that would be directed at children (aka: Snow White and the Seven Dwarves). And Alfred Hitchcock would create many films, including Vertigo and Psycho, his movies are still being celebrated and recreated today especially in popular television. George Lucas is another big name in the industry, he made science fiction popular with the creation of Star Wars, which would become some of the most popular films of all time. He brought a new audience into film.Â
There have been so many influential characters throughout the film industry itâs impossible to highlight them all. However, Iâve chosen to highlight these people because they all brought a new way of thinking into the industry. Each time one of these directors or producers produced their works, it would change the industry forever. With Walt Disney creating the first animated film, he tailored to a new audience. When Alfred Hitchcock created Vertigo it brought a new way of creating films, they became more psychological and creative. George Lucas made sci-fi films more acceptable and likeable by a wide audience, instead of science fiction being for ânerdsâ it became mainstream to want to be a Jedi.
Now something important to thing about is the counter-cultural movements surrounding the industry. You canât talk about counter-cultural movements in the film industry without talking about the #metoo movement. This movement was created by Tarana Burke began in 2006, for victims of sexual assault. However, the film industry popularized the movement when popular producer Harvey Weinstein was outed for multiple accounts of sexual assault, because of Alyssa Milano and Rose McGowanâs use of the hashtag.
https://www.instyle.com/news/who-started-me-too-movement
This movement has sparked some change in the industry, more and more famous directors and producers are being charged for sexual misconduct. So these people have been removed from the industry and stripped of their power. For example, Bill Cosby is in jail, Kevin Spacey has been removed from House of Cards and Harvey Weinstein is no longer relevant in the film industry. However, we are not seeing more women getting involved in the industry, and we have not seen a change from the way women are portrayed throughout film. Weâre also learning that some of these changes are not permanent, for example Louis CK is back to performing stand-up comedy after being investigated and found guilty on charges of sexual assault. But we do see more women in the film industry gaining confidence and understanding they do not need a man to get them into a higher position, they are starting to believe in themselves and their capabilities. If anything, the #metoo movement has showed women they are not alone and has proven that we are strong and independent. Weâre also starting to see many celebrities wearing a âTimeâs Upâ pin, showing their support for the movement at the 2018 Golden Globes. Kate Muir made an excellent point when she stated, âPart of Timeâs Up is the harassment and the bullying, but another is diversity, womenâs roles, equality. Both parts are as important as one another, because the equality and diversity will bring sanity, one hopes.â
https://www.theguardian.com/world/2018/oct/08/metoo-one-year-on-hollywood-reaction
This is an excellent point because it proves the movement isnât about getting rid of these men because theyâre in a position of power, but rather that the people that support this movement are fighting for equality for all.
Five of the six major film industries that control practically all distribution and production of films are owned and run by white men, which creates a lack of diversity in the production of film. The only corporation that is not owned by a white male is Sony, which is owned by an Asian male. None of these corporations are owned by females, and there are very few females within the industry that have any sort of power. Sarah Gavron, a female director, speaking about the film industry stated: ââGosh thereâs a voice behind that film.â It was an epiphany. But then I thought: âTheyâre all menââ (Day, Hoggard, & Bromwich). This is a really powerful quote because itâs coming from a woman who actually works in the industry, and even she can see the male dominance. She went on to say, âWeâve got to do all we can to break this ridiculous pattern where year in, year out, nothing changed. Weâre 51% of the world, we buy more than half the cinema tickets, we need these stories to be reflected. There are so few Oscar-nominated films with female protagonists â itâs astounding what a boysâ club it isâ (Day, Hoggard, & Bromwich).
The owners of these corporations are reflected in films because you can clearly see the male gaze within many movies. Even some of the most well-renowned directors and producers make the same mistake, such as Alfred Hitchcock and Walt Disney. Disney produces movies that teach children from a very young age that women are fragile and in need of the protection from a man. And Hitchcock tells adults the very same thing, but on a deeper level. He portrays women as unintelligent, people who canât think for themselves, people who need a man to call the shots.Â
There have been many films that have tried to break the demographic stereotype of the industry, but even these films can be problematic. For example, Crazy Rich Asians is supposed to be a film supporting an all Asian cast, which is diversity right? However, the way they portray these Asian characters is a stereotype within itself. They are all smart, rich, and well dressed. Industry producers donât consider culture or heritage, but how they can make a movie appeal to a wide audience, and unfortunately the only way they know how is to whitewash characters. Even with a full Asian cast, they must act a certain way, act more white than they actually would in a real life scenario, because distribution companies believes this is what sells tickets. However, we have also seen movies like Hidden Figures that actually did push the norm of what a movie had to be in order to sell tickets. A cast of three intelligent black women who worked with NASA on an important space project. But even then, many changes are not being implemented in the industry, and we can see that through the industryâs ownership and lack of diversity.
https://www.theguardian.com/film/2015/sep/27/sexism-film-industry-stories
Thereâs a few key terms from chapter twelve of our book that I would like to highlight in this essay, mostly because they are terms one needs to understand in order to fully understand the film industry. First, we have to discuss The Majors defined as âthe six most powerful companies in Hollywood because of their distribution power.â We have identified these companies as National Amusements, Disney, Time Warner, Comcast, News Corp, and Sony. Another term we should highlight is Film Production Firms which we have discussed in depth, defined as âcompanies involved in coming up with story ideas, finding scriptwriters, hiring the personnel needed to make the movie, and making sure the work is carried out on time and on budget.â These production firms are those companies who actually make the film, and then they will hand them off to Film Distribution Firms. We have also talked about these quite frequently throughout the paper, these are defined as: âcompanies responsible for finding theaters in which to show the movies around the world and for promoting the films to the public.â These are the people that work with advertising agencies to get the film promoted, they also find out where these films will be released and when. Guilds is another important term for us to know, âunions established by writers, directors, actors, and other crew members to protect their mutual interests and maintain standardsâ these are basically the protectors of the film industry. Along with this term we need to know the key term Distribution Rights, âthe rights to circulate a particular movie in different parts of the world.â These are also protection rights for distribution firms, so that even if a movie goes international the proceeds still go to the right company. These will protect against Film Piracy which is defined as âthe unauthorized duplication of copyrighted films for a profitâ so if someone records a movie and then sells it themselves, they would be considered a âfilm pirate.â
For the exemplary portion of this essay I would like to highlight films that have been credited to be counter-cultural or that have pushed the norms of the film industry. Starting with the film Hidden Figures. The book was a New York Times #1 Best Seller, and from there it was made into a movie. Based on a true story, this movie follows the lives of three black women, working at Langley Memorial Aeronautical Laboratory, where they were helping NASA aeronautics, space research, and computer technology. This movie pushed the norms of the industry because usually women are placed as side roles to a man, who becomes the hero. This story is about three independent, intelligent black women (two minorities in the industry) who solve problems for the National Aeronautics and Space Administration. Throughout the movie the women are constantly discriminated against for simply being women, the men make jokes that they are not educated enough to be helping out NASA with such an influential problem. But they prove every white male wrong in the movie by being successful in the end. I chose this film because usually women are discriminated against in films just not as blatantly. This film took the norms of the industry and put them into a film, of course it was also the belief at the time this movie is based. But the difference is that these women came out on top, the proved they were intelligent and independent, they became some of the most influential people in history because of this film, while before they were hardly recognized.
Another film Iâd like to highlight is the movie Moonlight. This film follows the life of an African American gay male, and his experience growing up in Miami, Florida. Moonlight is not an easy film to sit through, although itâs truth rings loud and clear for many Americans. New York Times author A.O. Scott mentioned: ââMoonlightâ is both a disarmingly, at times almost unbearably personal film and an urgent social document, a hard look at American reality and a poem written in light, music and vivid human facesâ (Scott). I think itâs interesting that even though many Americans donât consider race a problem, or gender preference, this film shows how much more we still have to grow, in both a racial and LGBTQ light. A.O. Scott states that â[âMoonlightâ] evokes clichĂ©s of African American masculinity in order to shatter themâ (Scott). This quote is very influential, it proves that the film industry cannot control every film, and they even release films that are going against the norms of their corporations. This film created talk of diversity and LGBTQ rights, it provoked discussion, something any type of media should do for its audience. Â
Overall, the film industry has a lot of work to do before they reach a point of total diversity and acceptance of minorities. However, the way they produce movies has been working for well for them up until this point, so I canât imagine any major changes are going to be implemented any time soon. Itâs unfortunate to think that some of the minds that create films used for entertainment, are so small minded that they canât create a new type of film, one that pushes the norms of the industry. However, it was really interesting learning about the history of the film industry and why they do things the way they do. When people tell me that film has become a product, I laugh slightly. Film has always been a product, from the very beginning it was used to make money. We are just now starting to realize how much of a product it really is.Â